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Marketing Quick Reads: Web Sites

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  • Prepare to Face a Brave New WorldMarketing in a Downturn
    When dealing with the fallout from an economic downturn, we may try to find comfort in the idea that everything will go back to normal come the upturn. But what ...
  • Stay Tough, Stay TrendySearch Engine Marketing
    Want to boost search results? Try benchmarking based on the latest trends, says Performics' Michael Kahn in a Chief Marketer article. An analysis by Performics of data from more than ...
  • Just Show Me What You WantEmail Marketing
    When you have products or services that customers don't buy on a regular basis—for instance, big-screen televisions or luxury excursions on the Orient Express—targeted email offers based on previous purchases ...
  • Must We Really Move Up to Three?B2B Marketing
    Just when B2B marketers felt they had mastered Web 2.0, along comes talk of Web 3.0. Yikes. So what's the talk all about? And must you listen to it? In a ...
  • Never Break the ChainSmall Business
    "With so many professionals paying so much attention and money to SEO efforts," says Jeff Blum of MBA Depot, "I am shocked by a huge mistake I see made repeatedly—site ...
  • LinkedOutSmall Business
    Not long ago, Elaine Fogel used a post at the MarketingProfs Daily Fix Blog to discuss her case of "Social Media Rejection Syndrome." It all began when someone not only ...
  • Make This List, and Check It TwiceSearch Engine Marketing
    If you sell products to consumers, the year-end holidays are a make-or-break big deal. So, making sure online buyers find you easily and happily by planning your search strategy ahead ...
  • STAMP Out the Ad NoiseSocial Media
    Across all demographics—and yes, we mean all demographics—social networks are where the traffic's at. Because barriers to entry are low and engagement is high, this is perfect turf for marketers who ...
  • Better Than a Magic 8 BallMarketing Analytics
    "It can be difficult to measure success of efforts that rely on emerging media," says Evan Gerber in an article at MarketingProfs. "[D]espite the fact that they are online channels, ...
  • What I'm Trying to Say Is…Small Business
    "If you think your website content isn't working for you," says Rick Sloboda of Webcopyplus, "you're probably right. And the realization that you need something better is a step in ...
  • Expand Your Local HorizonsSearch Engine Marketing
    For the small-business owner, getting your name out via local search is a must. And to many marketers, that means optimizing for Google's universal results. After all, Google is the ...
  • It's a Secret (Wink, Wink)Marketing Inspiration
    According to The Wrap, ABC has chosen an unorthodox way to promote a new comedy on its fall schedule—by keeping it hush-hush. "The network is offering the sneak peak of ...
  • Active Headlines Get More AttentionB2B Marketing
    Fact No.1 That We All Know: Providing free content such as whitepapers or research reports can be a great B2B lead generator. Fact No.2 That We All Know: B2B marketers' ...
  • Daft Punk Plays HereMarketing in a Downturn
    It's not just the recession; the digital revolution has wreaked havoc on traditional music retailers, who can rarely match online juggernauts like iTunes or eMusic on price or convenience. "As ...
  • Searchers to Subscribers to FansSearch Engine Marketing
    "If you're interested in building a flourishing online brand and website that generates links and traffic organically as part of your Internet marketing efforts, it's important to develop an active ...
  • Monetize ThisMarketing Inspiration
    "We were looking at all the conferences coming up," says Guy Kawasaki at the beginning of a video from the Revenue Bootcamp conference, "and everything was about social media and ...
  • Get Out On That Dance Floor!Marketing in a Downturn
    "It seems to me that this is the time when marketers should be pushing the envelope, yet it seems like most aren't," says DJ Francis in a post at the ...
  • I Get SentimentalMarketing Analytics
    "The rise of blogs and social networks has fueled a bull market in personal opinion: reviews, ratings, recommendations and other forms of online expression," writes Alex Wright in a recent ...
  • It's Not You, It's ThemSmall Business
    According to Ian Lurie, what you don't know about your customers can lead to ineffective website design and, consequently, lost sales. In a post at ...
  • It Doesn't Have to Be Either-OrSearch Engine Marketing
    A question many small businesses face when money is tight is whether to invest in pay-per-click (PPC) search marketing or search engine optimization (SEO). The answer, says Claudia Bruemmer in ...
  • Your Husband: Slightly Dumber Than a DogMarketing Inspiration
    Comedian Sarah Haskins is back with another Target Women video at Current TV that skewers gender-based advertising clichés—this time it's the Doofy Husband. "Being a woman isn't easy," she says ...
  • Whitepapers: Publish AND Promote, or PerishHigh-Tech Mktg & Sales
    For small companies, technology whitepapers can be time-consuming and expensive to produce. Depending on the topic, they can also be highly perishable, with a relatively short shelf life. So it ...
  • Turn That Follower Into a RetweeterSmall Business
    "When you first start playing in the social media sandbox, you feel compelled to collect," says Mark Goren in a post at the Daily Fix blog. "Subscribers. Followers. Friends. The ...
  • Hey! Is This a Bait-and-Switch?Email Marketing
    In a post at the FutureNow blog, Bryan Eisenberg recalls an email from Nikon that caught his attention with the subject line "My Picturetown—20GB for just a few cents a ...
  • Viral, ShpiralSmall Business
    You've almost certainly seen, or heard about, the YouTube video of a Minnesota wedding in which the bride, groom and their attendants dance and tumble down the aisle to Chris ...

Results for Marketing Quick Reads » Web Sites: 26 - 50 of 391
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