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Marketing Quick Reads: Web Sites

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  • Nine Questions to Ask When Hiring an SEO ExpertSearch Engine Marketing
    If you're not an SEO expert, you might wonder what to ask when hiring SEO staff or consultants. How do you tell the difference between someone who knows exactly what ...
  • Integrating Game Mechanics at Your Website to Boost EngagementSocial Media
    What makes Foursquare so addictive? Game mechanics—those charming sets of rules built into games to make them fun to play. Implemented strategically at a website, game mechanics can help you engage both ...
  • Six Points on the Road Map to Social IntegrationSocial Media
    In April, Altimeter released its latest maturity road map for companies seeking to integrate more social media into their websites. In short, being new-media-savvy these days isn't just about having a ...
  • What to Do Before SEOSearch Engine Marketing
    "How can SEO hurt your business?" asks Olga Taylor in an article at MarketingProfs. "Consider a site that is not user-friendly, is repulsive to visitors (or attractive to the wrong ...
  • Three Tips for Creating Credible Online ContentSearch Engine Marketing
    "Why does content matter?" writes Erika Potter at the OrangeSoda blog. "It's simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It's vital that visitors ...
  • Social Skills for Content Officers: Four Basic RequirementsSocial Media
    You've heard of website community managers, but what about content officers? Those are the folks responsible for your site's content—what it looks like, what it reads or sounds like, where ...
  • Three Steps to Choosing the Right Marketing Automation PlatformB2B Marketing
    Marketing automation systems—and the solutions they promise—can hold a magnetic appeal for B2B marketers. As Liz McLellan describes it at the BtoBlog, "We were going to have fewer but more ...
  • Three Ways to Improve Your Online FormsB2B Marketing
    "Finding a balance between gathering relevant information from your leads and not sacrificing your conversion rate can be difficult," writes Billy MacDonald at the HubSpot blog. "You want to generate ...
  • Three Reasons an SEO Should Learn Programming LanguagesSearch Engine Marketing
    In a post at Conversation Marketing, Ian Lurie argues that every SEO should learn at least two programming languages. And if you think you already meet that standard, consider this: ...
  • Four Ways to Protect Customer DataEmail Marketing
    The massive data breach at Epsilon has everyone thinking about ways to secure customer data. According to Kevin Skurski, security begins with knowing just how much information you have. "Customers' ...
  • Five Ways to Search-Optimize Your ImagesSearch Engine Marketing
    Ever wonder how much meaningful traffic or links could come your way if you search-optimized your images? The answer might be, More than you'd expect. So writes Michael Gray in a ...
  • SEO and Comment Spam: A Cautionary TaleSearch Engine Marketing
    If your SEO and social media strategies run afoul of best-practices, you might have a bigger problem than diminished Google rankings: Your brand's reputation might take a very public hit. ...
  • Three At-a-Glance Guides for Mastering Social MediaSocial Media
    Here's some tasty (yet nutritious) eye candy to keep your brand on the right track—and you in a positive mindset. Social media guru Brian Solis has released a set of beautiful ...
  • Four Ways to Search-Optimize Your Site StructureSearch Engine Marketing
    Just as fixing technical issues at your website is an important part of search engine optimization, notes Joost de Valk in a recent post at the Yoast blog, so, too, ...
  • Three Key Ways to Add Value to Your B2B ContentB2B Marketing
    "Most B2B marketers have embraced the notion that they are also 'publishers,'" says Ann Handley in a recent article at MarketingProfs. "In other words, they understand that in addition to ...
  • Why You Should Nix 'Black Hat' OptimizationSearch Engine Marketing
    The New York Times recently noticed something odd when performing Google searches on terms as diverse as bedding, skinny jeans, area rugs and grommet-top curtains. "You could imagine a dozen ...
  • Three Ways to Solve Duplicate Content Issues at Your WebsiteSearch Engine Marketing
    Is duplicate content causing indexing issues for your site? In a recent post at the State of Search blog, Nichola Stott describes how multiple instances of similar pages, especially at ...
  • Three Ways to Boost Blog Comments and Your SEO ProgramSearch Engine Marketing
    You might not think of your blog's comment section as an integral part of your SEO strategy. But you should. "If you can get comments on your blog, you'll increase ...
  • Harnessing the Mobile Web: Three Strategy ConsiderationsSocial Media
    Knotice has produced an elegant whitepaper detailing how you can harness the power of the mobile Web. "Over the next decade, the mobile Web will be a key conduit for ...
  • Use Your Address to Get Noticed in Google PlacesSearch Engine Marketing
    In a recent post at Search Engine Watch, Peter van der Graaf notes that local search results are becoming more important to the SEO mix. In Google Places, for example, ...
  • Three In-House Initiatives to Improve B2B Content MarketingB2B Marketing
    "Although content marketing is a widespread practice across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts," Roy Young notes in a recent ...
  • How to Fight Offline Decisions That Can Hurt SEO StrategiesSearch Engine Marketing
    Everyone in marketing "has an opinion about how a website should look, function and complement offline marketing campaigns," says a post at the Resource Nation blog attributed to Geoff Kenyon, ...
  • How to Create a B2B Facebook CommunityB2B Marketing
    A while back, we offered a few tips from Karlie Justus on engaging B2B prospects on Twitter. And in a later post at the Social Media B2B blog, Justus turned ...
  • Don't Add Insult to 404 InjurySmall Business
    "While browsing a website this week," writes Paul Williams at MarketingProfs Daily Fix, "I clicked a link that seemed interesting. However, the site had changed file structure since the link ...
  • Three Tips for Setting Up Google Analytics Search Engine Marketing
    In a recent post at Search Engine Watch, Rob Chant notes that if you're doing any marketing at all, measuring the performance of your website is still critical to your ...

Results for Marketing Quick Reads » Web Sites: 26 - 50 of 617
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