- Is Your Content Marketing as Effective as You Think?B2B Marketing
"All content is not equal in relevance or usefulness to your prospects," writes Ardath Albee at Marketing Interactions. "The overwhelming amount of content available online generates a lot of clutter ...
- Cool Tools for Checking Out Your SEO CompetitionSearch Engine Marketing
In a recent post at Search Engine People, Wayne Barker notes that keeping up with SEO trends can be truly challenging, even for those who work within the industry. Staying ...
- Three Crucial Questions to Ask an SEO CopywriterSearch Engine Marketing
When outsourcing your SEO, says Heather Lloyd-Martin, you have to ask the right questions if you're going to find the right candidate. "SEO copywriting professionals can have a wide variety ...
- When Wrong Grammar Is RightSmall Business
If you say "this is she" rather than "this is her," or "it must have been they" rather than "it must have been them," your high school English teacher would ...
- Three Ways to Optimize Content Across Channels and PlatformsSearch Engine Marketing
Before you optimize your next piece of content, Ann Handley and C.C. Chapman have some advice. "Bust your content silos!" they write in their new book Content Rules. "Do you ...
- Four Ways to Eliminate Friction at Your Landing PageEmail Marketing
"Go to this website, click that link, call this number, fill out that form," writes Lary Stucker at FreshClicks.
"Anytime you ask people to do something, you are creating a ...
- How to Optimize an About Page: Create Information LevelsSearch Engine Marketing
Your About page is one of the most important pages on your site, says Lisa Banks in a post at the Site Reference SEO blog. Done right, it can help ...
- Hot New Tools to Provide Hot New Blog ContentSocial Media
One way to build trust is to position yourself as an authority on topics associated with your product or service. Blogging helps, but any blogger knows that expert blogging demands research, ...
- Three Unusual Places Your Keywords Should GoSearch Engine Marketing
You've no doubt optimized your site and marketing materials for top keywords, but have you thought about the influence they can wield in less traditional ways?
Consistently optimized messaging across ...
- Four Keys to Finding Better KeywordsSearch Engine Marketing
In a recent guest post at It's All About Revenue, Brian Posnanski shares tips on finding just the right keywords to boost standings in search results. "Keywords are the ingredient ...
- Four Ways to Find the Right Tone for Your Web CopySmall Business
You know online content should have a more conversational tone than other marketing materials. But remember that "informality" isn't a one-size-fits-all proposition. "Conversational style has room for plenty of variation," ...
- Three Ways to Enhance Your Blog's Lead-Generation PotentialLead Generation
"Most corporate blogs are ghost towns, in terms of both content and reader engagement," writes Ian Greenleigh at the MarketingProfs Daily Fix blog. "Abandoned blogs litter the web, making the ...
- Five Ways to Optimize Email Campaigns for Better Link ReportsEmail Marketing
Reporting on click-throughs is an important way of determining how engaged your audience is, notes Andy Shore in an article at MarketingProfs. However, "a lot of email marketers throw around ...
- How to Use Google's New Metatags to Protect Original Content Search Engine Marketing
In a recent Search Engine Land post, Matt McGee reports on Google's experiment with new metatags designed to help identify original sources of online content found through Google News searches.
Google's ...
- Three Ways to Replace a Superstar BloggerSocial Media
Companies may find themselves in a touchy situation when their established social-media star leaves to pursue other interests. Just what do you do with a famous blog when its author ...
- Five Reliable Sources for Fresh B2B Blog ContentB2B Marketing
Get ready! Here comes the new year—and another 12 months' worth of fresh blog content just waiting to be written! If that thought makes you shudder, you are not alone. ...
- When Do You Have Enough Data?Marketing Analytics
Scott Anthony recently spent a week visiting four Fortune 100 companies with combined revenues of $300 billion. And in each of his discussions he noticed a common theme: how to ...
- How to Get Your Whole Company BloggingSmall Business
"Maintaining a blog that's consistently interesting and relevant isn't an easy task," writes Ann Handley at MarketingProfs. "It's a challenge to create consistently awesome blog posts, and it's a challenge ...
- Three Ways to Give Your Blog the SEO TreatmentSearch Engine Marketing
"Sometimes I hear the sound of crickets when I stumble across certain blogs written by small-business owners," writes Samantha McCormick at the OrangeSoda blog. "At first glance, the content is ...
- Content Marketing Isn't One-Size-Fits-AllLead Generation
Different customers shop for products and services in different ways—even when they're looking for the same thing. And that's why your lead-generation efforts should address various buyer personas. "A buyer ...
- What You Can Learn From a Portuguese YouTube PhenomSocial Media
Marketing budgets remain tight, and there's more competition than ever in the high-ROI world of social media. So how can you make your mark? In a post at the Influential ...
- Three Basic SEO Tips to Boost Website VisibilitySearch Engine Marketing
So, you want to improve your online visibility, but you're not an SEO expert. Never fear. C.B. Whittemore from the Simple Marketing blog has a basic SEO primer for you.
As ...
- Four Great Perks of a Facebook Brand PageSocial Media
When managed well, Facebook's community of 500 million (and counting!) global users is an ideal place for brands to get the message out. But before you start developing dazzling social ...
- Four Ways to Gather Intel via TwitterMarketing Analytics
"[T]here's more to Twitter than amassing followers and broadcasting your latest news," writes Ryan Holmes at MarketingProfs. "The real-time conversations that fill the Twitterverse offer an abundance of market insight ...
- How to Create Safer Passwords: A Simple FormulaB2B Marketing
As B2B sales teams scour the Web for prospects, signing in at countless sites and social communities to generate leads, the creation of secure yet memorable passwords takes on a ...