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Marketing Quick Reads: Web Sites

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  • Four Ways to Go B2B-Social on TwitterB2B Marketing
    "For some B2B marketers, Twitter isn't intuitive," notes Ardath Albee in a recent post at the Marketing Interactions blog. "I could come up with a list of reasons why not, ...
  • How to Become a NewsmakerSmall Business
    When you're ready to position yourself as a media resource, says blogger Nettie Hartsock, you can hire publicists who pitch your expertise to journalists—or you can start making news at ...
  • Four Steps to SEO-Friendly ContentSearch Engine Marketing
    "You have a great website. It has beautiful images, a compelling theme and intuitive navigation, all designed to take eager visitors to complete descriptions of your proprietary products and services," ...
  • Four Ways to Revive a Comatose B2B BlogB2B Marketing
    Blogging ain't easy, folks. Anyone who's tried to maintain a vital B2B blog knows that. And in down times, when marketers are scrambling to meet profit goals, the task becomes ...
  • Tips From 'The Office' on Social-Media Customer EngagementCustomer Insight
    The hit TV sitcom The Office has extended its brand reach and consumer appeal through clever uses of social media. "Although there are only around 23 episodes [per year] ... ...
  • Thoughts About Being a Thought LeaderSmall Business
    Don't make the mistake of assuming thought leadership springs automatically from content marketing. "Thought leadership is not created with one, two or three pieces of content," writes Ardath Albee at ...
  • Five Ways Deep Links Help SEOSearch Engine Marketing
    Worried that your website's inbound deep links—links to site pages other than your homepage or other top-level pages—are distracting visitors from your main advertising or branding page? Or that visitors ...
  • How to Engage B2B Prospects on TwitterB2B Marketing
    "Just as B2B sales relationships aren't built overnight, sustained B2B Twitter relationships—often the basis for industry insight, lead generation and media coverage—require a commitment to engagement," says Karlie Justus in ...
  • An Easy Way to Enhance Your Online Customer SupportSocial Media
    The Internet has changed the very definition of brand engagement. Thankfully, online tools for customer relationship management keep evolving to meet the challenge. If you lack time to build online ...
  • Why Customers Want Your B2B Sales Process to Go DigitalB2B Marketing
    "If B2B sales teams reduce the amount of face-to-face selling time in favor of more efficient sales models using the Web and telephone, will B2B buyers be receptive?" asks Robert ...
  • How to Build a Content Time BombSmall Business
    When we write for company blogs, we tend to focus on timely information that's meant to be read sooner rather than later. But Rohit Bhargava suggests the creation of "content ...
  • Three Brilliant Lessons From Gilt.comSmall Business
    "To say that Gilt.com is on fire may be something of [an] understatement," says Rohit Bhargava at the Influential Marketing Blog. "The site, which features daily special sales of luxury ...
  • Four Ways to Optimize Your E-Commerce WebsiteSearch Engine Marketing
    "E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content," writes Adam J. Thompson in an article at MarketingProfs. "Most e-commerce websites ...
  • Improve Your Website by Removing These Four Things Small Business
    Marketing experts often tell you which features your website absolutely must have. But for a post at the HubSpot blog, Kipp Bodnar created a list of items you should delete ...
  • With Content Marketing, You Get What You Pay ForSmall Business
    At least once a day, writes Joe Pulizzi at the Junta 42 blog, he receives an email asking how much content marketing (print and online) should cost. The short answer: ...
  • SEO Copywriting: Five Secrets to Online SuccessSearch Engine Marketing
    According to Brian Clark, founder of Copyblogger, using the right words in the right way in your website copy will consistently help convert visitors to buyers while also determining "how ...
  • How to Connect With Customers on Facebook, LinkedIn and TwitterCustomer Insight
    In today's marketplace, the customer is in control and companies are being held to a whole new level of accountability, Paul Chaney notes in an on-demand seminar at the MarketingProfs ...
  • How Direct Mail Can Drive Targeted Online TrafficSmall Business
    In an article at MarketingProfs, Dean Rieck says a direct-mail campaign might be just what you need to drive targeted online traffic to your website. "According to the 2009 Channel ...
  • 'Fresh Content' Might Not Mean What You ThinkSearch Engine Marketing
    According to Lee Odden, the SEO concept of "fresh content" has been distorted by a convoluted game of telephone—one person giving information to the next, each with his or her ...
  • Four Things Writers and Editors Need to Know About SEOSearch Engine Marketing
    When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, ...
  • Meerman Scott: Three Tips for Creating Viral B2B ContentB2B Marketing
    As B2B marketers extend their reach into social media, here's some time-tested sage advice on viral marketing that's worth a second look. In an archived article at MarketingProfs, social-media guru ...
  • Three Ways to Tell a Compelling Story With Your NumbersMarketing Analytics
    "Numbers are the universal language of business," writes Bill Taylor at the Harvard Business Review. "We use them to … win approval for product introductions, to make the case for ...
  • Social-Media SEO: Five Key TipsSearch Engine Marketing
    Want to increase traffic to your site? A recent article at the SEO Traffic Spider recommends using social-media optimization (SMO) as a highly effective method for search-engine optimization of any ...
  • One More New Way to Take Your Business MobileMobile Marketing
    In less than five years, more than 50 percent of users at any given time will be accessing the Internet from a mobile device, according to Morgan Stanley. Frankly, it feels ...
  • Four Common SEO Blunders and How to Avoid ThemSearch Engine Marketing
    In a post at the Online Marketing blog, Lee Odden notes that one of the biggest fears for website owners is a sudden drop in search-engine rankings. Case in point: ...

Results for Marketing Quick Reads » Web Sites: 76 - 100 of 617
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