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Marketing Quick Reads: Web Sites

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  • Solving B2B Challenges Through Social MediaB2B Marketing
    As online business communities flourish, the exchange of expert opinion and advice is expanding at a rapid pace. Marketers who once felt isolated can now gain insights from colleagues in ...
  • Shooting Down Three Myths of Viral MarketingCustomer Insight
    The word "viral" has become synonymous with social-media success, writes Ian Greenleigh in a post at ReputationOnline. "It's even showing up on business cards." Some of the professional titles Greenleigh ...
  • Two Subject-Line Traps to AvoidEmail Marketing
    If a subject line gets truncated on its way to your subscriber's inbox, cautions Mark Brownlow at Email Marketing Reports, it can do more than cause a "wry smile" or ...
  • You Hear What Customers Say, but Do You Know What They Mean?Marketing Analytics
    In the age of Facebook, Twitter, Foursquare, Urbanspoon and hundreds of other social-networking sites, you have unprecedented, real-time access to the discussions your customers are having with their friends, colleagues, ...
  • Two Ways Search Marketers Can Leverage FacebookSearch Engine Marketing
    "Facebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, ...
  • Spread Your Online Messages OfflineMobile Marketing
    Now, even your offline world can have a social element: Sotokolan, whose slogan is "Objects get social," enables you to attach your Facebook page to a custom QR code. (A ...
  • Four Ways to Use SlideShare to Boost Your Reach OnlineSocial Media
    It's the social weapon you just don't hear enough about: SlideShare. At first glance, it comes across as a mere archive for uploading presentations, but oh—it's so much more than ...
  • Matching Search Strategies to Business Goals: Here's Some HelpSearch Engine Marketing
    "The true test of pursuing either an SEO campaign or pay-per-click (PPC) advertising (or both)," writes Scott Buresh in a recent Pro article at MarketingProfs, "is knowing that it all ...
  • Two Key Ways Email Can Boost Results in Other ChannelsEmail Marketing
    "[O]nce you've created a regular email-communications program, or developed your smart auto-responders, are you remembering to strategically use email to strengthen and encourage relationships with your list members in other ...
  • Three Things You Need To Know About Website DesignSmall Business
    Jonathan Kranz writes that he often winces at the missed opportunities he sees in B2C and B2B websites. "There may be nothing particularly 'wrong' about the design, the underlying coding, ...
  • Want to Get Your Web Video Seen? Do This. Search Engine Marketing
    "It doesn't matter how great your video is," writes Larry Kim in a Pro article at MarketingProfs. "[I]f people don't know it exists, it doesn't have much business value." That ...
  • Tips for Comparing Your Site to Competitors: Do You Stand Out?Search Engine Marketing
    In a post at the SEOmoz blog, Laura Lippay asks, "What makes your site different? Remarkable?" Stumped? Well, one great way to determine how your site stacks up against the competition is ...
  • How Open Should You Be in Social Media?Social Media
    One of the challenges facing businesses today is deciding how open to be in online communities. Well, here's some good news: Openness in social media can vary. Businesses can start slow ...
  • Web Tools to Help You Stay a WinnerSearch Engine Marketing
    With the Internet's speed and rate of growth, who has the time to keep up with everything on it, let alone analyze your website's link structure to see what sites ...
  • Four Ways to Track the People Yakking About YouB2B Marketing
    Face it: In today's world of blogs and social media, all company content—direct mail, ad copy or even personal correspondence—can become online content on view to millions. So warns Frank ...
  • Caution: This Could Be a TrapB2B Marketing
    The best that most B2B companies achieve with their online marketing programs is "average performance through a favorite tactic and/or advertising partner," states Ben Hanna in a post at the ...
  • If We Do Say so OurselvesSmall Business
    "You might have noticed a trend in more and more marketing," writes Rohit Bhargava at the Influential Marketing Blog, "where large brands are featuring real people and actual employees in ...
  • Mobile App or Site? Choose With Care.B2B Marketing
    Having a mobile app can make sense for a B2B company, says Jennifer Leigh Brown in a post at the B2B Insights Blog. "But there are key considerations when deciding ...
  • Ginger or Mary Ann?Small Business
    In a post at Copyblogger, Sonia Simone put an interesting twist on the perennial question "Ginger or Mary Ann?" by asking whether your blog is the sexy-starlet or the wholesome ...
  • Trust Me on ThisB2B Marketing
    "Trust is one the hardest things to build into the 'blink' factor on a website," says Patsi Krakoff in a recent post at the Writing on the Web blog. "It's ...
  • High-Tech Webinar SuccessHigh-Tech Mktg & Sales
    Looking for ways to introduce a new product or solution—or generate business leads? Hosting a webinar is a relatively easy and inexpensive option, provided your goals are defined at the ...
  • Will You Retweet This, Please?B2B Marketing
    As most serious Twitter users know, a retweet (often denoted by an "RT") is the sincerest form of flattery on the popular social-media network, writes Mousa Ackall in a post ...
  • Give 'Em the Third DegreeMarketing Analytics
    "Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age," opines Avinash Kaushik at Occam's Razor, before quickly noting that it isn't ...
  • Blogging Boo-BoosSmall Business
    By now, it's pretty clear to most people what works in the blogosphere—and what doesn't. Not everyone, however, has caught on. Accordingly, Frank Days used a post at Tangyslice to ...
  • A Rose by Any Other NameSearch Engine Marketing
    ...will go unnoticed by Google. That's what some search pundits are saying these days: To achieve smooth-and-easy SEO, you need to spell out who you are, plain and simple, for ...

Results for Marketing Quick Reads » Web Sites: 101 - 125 of 617
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