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Marketing Quick Reads: Web Sites

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  • Foolin' AroundSmall Business
    If you use Google on a regular basis, you've seen playful manipulations of the search engine's multicolored logo. The temporary tweaks often appear during holidays—harvest tones and a cartoon turkey ...
  • Are We There Yet?Search Engine Marketing
    "We are often asked how long it will take before an optimized website will start showing up in the search-engine results," writes Lauren Hobson at Five Sparrows, "but of course ...
  • It's All in How You Present YourselfEmail Marketing
    "The basic method of gaining a subscriber is simply asking someone to sign up for your mailing list," writes David Godot in a Pro article at MarketingProfs. "If a customer ...
  • Pageviews Down, Viewers Up!Search Engine Marketing
    "A client called me, concerned because their analytics data showed a drop in pageviews," writes Ian Lurie at Conversation Marketing. "[They] were dropping steeply, even as their rankings and traffic ...
  • Here's a Reality Check for YouEmail Marketing
    "I receive email for very different reasons than others in my life," writes Kara Trivunovic at the Email Experience Council blog. "I subscribe to just about any email I can, ...
  • Do You Flickr?Small Business
    Most small businesses haven't figured out how to promote themselves on Flickr—and that means you can get an edge on the competition. And in a recent post at the Influential ...
  • Tech Web Copy: Easy Does ItHigh-Tech Mktg & Sales
    Reading on the Web is difficult. Computer monitors have low screen resolution, and their projected light quickly makes our eyes tired. At most, your prospects read 28% of the words ...
  • Make Them Want to Talk About YouB2B Marketing
    "If you're only focused on designing your marketing content to make an isolated connection with a specific persona, you're not stretching your content strategy far enough," warns Ardath Albee in ...
  • Got Analytics?Marketing Analytics
    "Have you ever been confused about how to use your website analytics and how to maximize the value you get from them?" asks Adrian Mott at the HubSpot blog. If ...
  • Analysis Sans ParalysisSocial Media
    Analytics is a messy and complicated business. Even if you're monitoring data, you probably get more than you know what to do with—and once you have it all, you still ...
  • It's the Same, but DifferentSmall Business
    If you want customers or members to fill out a form or volunteer their time, writes Roger Dooley at the Neuromarketing blog, "you will be more successful if you describe ...
  • I Won't Burn This Log!Search Engine Marketing
    Still wondering how people are really using your website? The answer may be closer than you think, reports Jared Spool in a post at the User Interface Engineering blog. Though ...
  • Gotta Have It: Web Registration FormHigh-Tech Mktg & Sales
    Now that you have your marketing-automation system in place, is it really necessary to use those sorry Web registration forms when collecting leads? After all, you already know who these ...
  • That's One Small Step for AnalyticsSearch Engine Marketing
    Do you find the thought of seeking useful information from your analytics package an astronomically daunting one? If so, you're not alone. In a recent post at the Online Marketing ...
  • Messaging Through Earbuds, Pt. IIMobile Marketing
    Last time, we explained how podcasts present a great opportunity to bring brand awareness to on-the-go users. But how can the average marketer produce a winner in the podcast-sphere? Here ...
  • Bored to DeathSmall Business
    If it's late at night and you can't get to sleep, try reading this tag line—it just might work better than a sleeping pill: "Combining the strategy, business processes, implementation, ...
  • Beat 'em to the Finish Line!Search Engine Marketing
    In a recent post at Search Engine People, Stephanie Woods reports there's been chatter lately about Google's making page-load speed an important part of its algorithm. That should come as no ...
  • We're Way More Complex Than ThatCustomer Insight
    Sad news: Word-of-mouth (WOM) marketers have yet to grasp the true complexity of the online communal networks they are attempting to reach, according to one new research report. Here's how ...
  • Careful How You Land That ThingSearch Engine Marketing
    When it comes to your search ad's landing page—the page that captures the imagination and clicks of your potential customers—you can't be too careful. So warns Jared Spool in a ...
  • Messaging Through Earbuds, Pt. IMobile Marketing
    If you don't think of podcasting as a mobile medium, think again! Any users with MP3 players (including smartphones) can load podcasts onto their devices and listen to them anywhere—while sitting on the subway, ...
  • Put Your Website in the LeadLead Generation
    "Your website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline," writes Bob DeStefano in a Pro article at ...
  • This Is Our List of DemandsB2B Marketing
    "I've had a great opportunity recently to learn what B2B customers want in content by—shock of shocks—asking them," writes Bob Scheier in a recent post at the What Works, What ...
  • Social Marketing Ahead of the CurveHigh-Tech Mktg & Sales
    Advances in social technologies continue to add complexity and risk to the decisions marketers make every day. Wherever you find yourself along the adoption curve, "be deliberate in your adoption ...
  • They Say Everybody Has OneSocial Media
    Point of fact: One of the most alluring things about Facebook is its infinite capacity to find us a new distraction—be it Farmville, virtual gift-giving or browsing through an old flame's ...
  • B2B Search Is From MarsB2B Marketing
    …and branding is from Venus. Right? That's what quite a few B2B marketers still believe, says Ben Hanna in a post at Business.com's B2B Online Marketing blog. "Many diehard pros ...

Results for Marketing Quick Reads » Web Sites: 126 - 150 of 617
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