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Marketing Quick Reads: Web Sites

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  • Meet the SEO Royal FamilySearch Engine Marketing
    We all know that content is king in search engine optimization, but in a recent Search Engine Land post, Daniel Waisberg reminds us that "usability is queen." According to Waisberg, ...
  • Lights! Camera! Take Action!Email Marketing
    It's a simple fact: We love watching online videos. In a post at the Digital Marketing blog, Eydie Cubarrubia cites Nielsen Online research that found 119 billion unique viewers watched 7 ...
  • Have We Got the Answer for You!Small Business
    If you've never visited the MarketingProfs Know-How Exchange—or if it's been a while—why not stop in to see how the community responds to a host of topics, both in real ...
  • Summer's Coming: Make LemonadeMarketing in a Downturn
    "The economic downturn spells bad news to most marketers," says Jack Trout in a post at the Branding blog, "but a slump also presents an opportunity to build brands." He ...
  • Analytics Success: Just Steps AwayMarketing Analytics
    In a post at the Internet Marketing Strategy blog, Ian Lurie claims that you can create a successful marketing analytics program in just 27 easy steps. It sounds like a ...
  • The Foolishness of Fencing in FacebookSmall Business
    In a post at the Acidlabs blog, Stephen Collins points to the results of a recent survey that found a whopping 55 percent of Australian employers blocked workplace access to ...
  • When a Viral Pandemic Is GoodMarketing Inspiration
    Things were different in 2007, when Saturday Night Live aired "Lazy Sunday"—a hip-hop ode to movie-going—and a copy of the clip went whizzing around the Internet. "Back then," says Maria ...
  • Basic Tips for Fighting Click FraudSearch Engine Marketing
    Click Forensics has released statistics for the first quarter of 2009 revealing that 13.8 percent of clicks are a result of fraudulent behavior. Although that figure is down from 17.1 ...
  • No Peeking!Email Marketing
    When you order a gift for someone, it's always disappointing if they discover what they're receiving ahead of time. This must have been a problem for L.L.Bean customers who share ...
  • Spice Up That Limbo SpaceSocial Media
    Yet another promising piece to add to your digital-strategy arsenal: how about interstitial :15-:30 video spots? This summer, ShortTail Media is launching a beta for its Digital 30 (D30) program—full-page ...
  • Tell 'Em What You ThinkB2B Marketing
    "One of the best ways to grow your blog, is to leave it," says Mack Collier in a recent post at The Viral Garden. "What I mean by this is, ...
  • Green Facts for GreenbacksEmail Marketing
    In the past, recessions have proven disastrous to the momentum of eco-conscious movements. But not this time. "There is a growing body of evidence that [green policies pay big] dividends," ...
  • Free Resources That Can Pay OffEmail Marketing
    While the blogs we highlight are a great resource for email marketers, you might also benefit from the more in-depth guidance of downloadable whitepapers. Companies have discovered the marketing advantage ...
  • Facebook Freebies DemystifiedSocial Media
    So you say you're still a bit iffy about investing in Facebook's panoply of paid brand offerings (virtual gifts, banner ads, homepage takeovers)? Not to worry: we've done some legwork ...
  • Here's That Email You RequestedB2B Marketing
    Congrats! You've created a terrific whitepaper, and now you're adding a download link to a free copy of it on your landing page. All your prospects have to do is ...
  • Keepin' It RealEmail Marketing
    With the widespread use of technical lingo—words like segment, list, database—sometimes it's easy for email marketers to forget about the actual human being on the other side of the Send ...
  • Slice and Dice with Advanced SegmentationMarketing Analytics
    In a guest post at the Solutions for Southeast Asia blog, Barbara Pezzi of Swissotel explains how the introduction of advanced segmentation in Google Analytics enables her to group website ...
  • Spend Less, Get MoreSearch Engine Marketing
    Sad fact: Even if you have an unlimited budget to spend on paid search, you may not always get the number of Google ad impressions you seek. Why? Because, no ...
  • Shall We Dance?Marketing Inspiration
    It's an average morning at the Liverpool Street train station in London, England, with travelers crossing the main hall on their way to platforms or the street. And then, seemingly ...
  • Just Ask the Man Who Owns OneEmail Marketing
    You've probably made a practice of asking customers to review your products, but are you using their praise to its full advantage? "Recently," says Kelly Lorenz at the Bronto blog, ...
  • Look Beyond the Rear-View MirrorMarketing Analytics
    "I run into lot of people who confuse web reporting with web analytics," says Anil Batra in a post at his Web Analysis blog. He illustrates the confusion with the ...
  • Brainstorm Like a RainmakerSmall Business
    Brainstorming a steady stream of ideas for your blog can be a challenge—especially when you're short on time and have already covered obvious topics. If you're facing writer's block, Michael ...
  • Five Stages of the Purchase CycleSearch Engine Marketing
    Occasionally people may buy on impulse. Often, however, they go through a recognizable purchase cycle. "By targeting specific cycle stages, advertisers can increase relevancy by delivering appropriate messages at the ...
  • Living in Exponential TimesMarketing Inspiration
    Because we've grown so accustomed to the steady, incremental flow of new technology and information, we might lose sight of how dramatically it has changed, and will continue to change, ...
  • Speed Racer Eats FedEx's DustMarketing Inspiration
    When using DVRs to watch television, we've gotten used to zipping through commercial breaks. We've been also spoiled by limited interruptions at online services like Hulu, where ads rarely last ...

Results for Marketing Quick Reads » Web Sites: 126 - 150 of 391
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