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Marketing Quick Reads: Web Sites

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  • Use That CMS for Better CRMCustomer Insight
    "Ultra-Web-savvy marketers are doing great experiments with social-networking platforms, community forums, and the like," says AJ Harring in a recent article at MarketingProfs. But there's one hitch: Few of their ...
  • Getting to Know You, You, You, YouSocial Media
    A recent Nielsen study found that global consumption of social media increased 82 percent from Dec. 2008 to Dec. 2009 in the 10 countries surveyed, with users spending an average of 5.5 ...
  • Good, Good, Good, Good VibrationsSearch Engine Marketing
    Dudes: Are you ready to give off some fresh new surfer vibes? Search engines are constantly looking for new signals they can use to improve the quality of the results ...
  • LinkedIn: Time to Plug and PlayHigh-Tech Mktg & Sales
    The rise of search engine optimization (SEO) was a huge change for the marketing profession. But for B2B marketers, there's a new game in town: LinkedIn Search Optimization, or LSO, ...
  • Charm 'em Like Rhett and ScarlettSocial Media
    Let's face it: If your marketing approach consists of sporadically touting your company's greatness via the overpopulated social mediaverse, you're about to get absolutely nowhere—except ignored. Or hated. Blacklisted, even.  Frustrated ...
  • I've Got Your BackMarketing in a Downturn
    "I have a friend in Florida who owns six Subway franchises," writes Barry Densa in an article at MarketingProfs. "He's rolling in dough, whole wheat, and greenbacks." Lucky guy. But few ...
  • The Next Big Thing Is Already HereEmail Marketing
    "In the technology industry," writes Morgan Stewart in an article at MarketingProfs, "we are constantly focused on the next big thing." And there's often an assumption that whatever comes next ...
  • You Might Get What You Ask ForSmall Business
    It's unlikely that Sound Transit expected a seven-minute video critique when it requested user feedback on its website. But that's exactly what the operator of Seattle's buses and trains got ...
  • Five Risks to Take in '10Search Engine Marketing
    In a recent Search Engine Land article, Andrew Goodman predicts that the biggest risk in 2010-2011 for search marketers may lie in working with outdated assumptions about the size and ...
  • Move Over, Night RiderMobile Marketing
    We like to emphasize that mobile is probably the most personalized technology available so far in the 21st century. And these days, finding ways to incorporate yourself into users' daily ...
  • Stay Trendilicious!Social Media
    Looking to make your brand trendier? Get a load of Trendistic, a clear and simple way to watch the ebb and flow of buzz on Twitter. A visit to the Trendistic homepage ...
  • Mix It Up, BabyEmail Marketing
    In May 2009, Omniture and The CMO Club asked 102 CMOs to rate the relative effectiveness of digital-marketing media. The vast majority (78 percent) gave top marks to email marketing, ...
  • National LampoonSmall Business
    Are you on pins and needles waiting for satirists to create YouTube videos that mock your earnest marketing efforts? Probably not. But in a post at his blog, Seth Godin ...
  • You Can Climb This PyramidSearch Engine Marketing
    Before you start soliciting links and becoming active in online communities, it's best to first ensure that your site's content, structure, and design are in peak condition, Virginia Nussey advises ...
  • When Pizza Turns a New LeafSocial Media
    It'd be an understatement to say 2009 was a tough year for Domino's Pizza, what with the awkward employees-abusing-food scandal. A quick recap: two bored employees recorded themselves doing unpleasant things with ...
  • I Chat for a Good CauseMarketing in a Downturn
    The Great Recession has certainly not spared nonprofit organizations. With contributions down an average of nine percent, many charitable organizations have been forced to cut services. Some even face closure. Fortunately, ...
  • First of All, Don't SuckMarketing Analytics
    "[I]n our quest for ever more hard problems to solve," says Avinash Kaushik at the Occam's Razor blog, "we forget that the number one goal of every website is not ...
  • Open Your Fortune CookieSmall Business
    When bloggers make predictions about marketing trends in the coming year, writes Rohit Bhargava at Influential Marketing, they often project what's currently happening onto the next 12 months. "I have ...
  • Now There's an Owl for ThatMobile Marketing
    Sweet news, hardcore Twitter users! Hootsuite—the Twitter management tool developed with marketers in mind—just released an app for the iPhone. That means you can now access the handy features of Hootsuite ...
  • Time for Tea and TweetsSocial Media
    Remember when we told you about Twitcam, the service that lets you stream live video via Twitter? This is kind of like that, but with more oomph and less lag. Say ...
  • I Wouldn't Do That if I Were YouB2B Marketing
    We may all have our Things to Do lists that we check off daily, but how about considering some Things to Not Do in 2010? In a recent post at ...
  • The Birth of a BlogHigh-Tech Mktg & Sales
    When building an online community, there are some underlying principles that hold true whether a company is large or small, and among those is a genuine commitment to openness and ...
  • Lessons of the Little MermaidSocial Media
    You're probably familiar with the story of The Little Mermaid. In this classic tale of unrequited love, a girl exchanges her voice for the chance to be close to a ...
  • Say It With PicturesCustomer Insight
    It's a new year! Time to take a fresh look at your strategic plan for the year ahead. What do you hope to achieve by December 31, 2010? Better customer ...
  • Cheers to a New Year of SEOSearch Engine Marketing
    What do bartenders and websites have in common? Both need to be optimized to succeed. So says Jill Whalen in an amusing article at Search Engine Land. She demonstrates how the rules ...

Results for Marketing Quick Reads » Web Sites: 151 - 175 of 617
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