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Marketing Quick Reads: Web Sites

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  • I Knew You'd Be There for MeMobile Marketing
    Belgian beer label Stella Artois has added a splash of engagement to its marketing strategy with Le Bar Guide. Developed by Acrossair, Le Bar Guide is a free app that points ...
  • To the Power of FiveLead Generation
    More than ever, a successful lead-generation program relies on a steady stream of new content. And since the pressure to produce high-quality whitepapers and blog posts can be intense, Ardath ...
  • Ride the Wedding-Dance WaveSocial Media
    Last summer, a happy couple sent ripples through the Net when their video, JK Wedding Entrance Dance, hit YouTube. The video depicted a wedding entourage dancing down the aisle to Chris ...
  • Logging inMarketing Analytics
    "Say you want to find every page on your site that received zero visitors from organic search in the past 2 years," says Ian Lurie at the Conversation Marketing blog. ...
  • You'll Be Shocked and Amazed! Or Maybe Not.Small Business
    The purpose of a subject line or headline is, obviously, to persuade a reader that she must look inside. But if your tantalizing teaser promises far more than the email ...
  • It's All in How You Say ItSearch Engine Marketing
    Your own keyword analytics data is the most valuable marketing asset of your company, says WordStream’s Larry Kim in an article at MarketingProfs. The data contained in the keyword report ...
  • Showcase Your Brand App-titudeMobile Marketing
    Ever wish you could take your favorite Web strategist with you wherever you roam? Well, sure enough, now you can. App developer MotherApp brings you the Web Strategy iPhone App, which ...
  • Brewing up Great Social-Media ContentHigh-Tech Mktg & Sales
    IT buyers are among the most active participants in social media. In fact, over half of technology decision-makers employed some type of social media, according to Forrester Research. So there's ...
  • Taking Groupthink Up a NotchSocial Media
    News flash: LinkedIn still boasts one of the largest, tightest-knit collections of professionals in the social-networking space. And now it wants to be even more useful to marketers. Custom Groups ...
  • Stay or Go? You Tell Me.Email Marketing
    As subscriber engagement becomes a critical factor in the deliverability rates of email campaigns, removing inactive recipients from your list is more important than ever. To keep your list as ...
  • Las Vegas or BustSmall Business
    You might travel to tradeshows around the country, but have you ever considered the marketing potential of the journey itself? Consider how Griffin Technology, a maker of iPod accessories, has ...
  • Show Me the Mobile Money!Mobile Marketing
    You recently got the skinny on Square, the service that turns your iPhone into a card-swiping device. Here's another quick, easy and secure way to flow payments to your business ...
  • A Guiding Light for Your Brand High-Tech Mktg & Sales
    Whether your company is large or small, your brand is an important asset you can't afford to squander. Corporate giants like Microsoft commonly establish strict guidelines regarding the correct use ...
  • That's Mine! My Name's on It!Social Media
    Let's say you sell trendy furniture for family-friendly prices. What's the best way to push product and spread brand awareness? Well, you could try developing and offering: A showroom. Pros: People ...
  • Put on a B2B FaceB2B Marketing
    It looks like Facebook is definitely here to stay. As of this writing, based on Alexa site rankings, it's the second-most-visited website on the Internet. That kind of reach can ...
  • Careful How You Link UpEmail Marketing
    "Links allow your readers to select which offer or detail they want to understand better or read more about, without distracting them with information that may not be useful," writes ...
  • Headshot or Not?Marketing Analytics
    We've written before about Anne Holland's addictive Which Test Won?—a site where readers compare marketing pieces from actual A/B tests and vote for the one they would guess is more ...
  • Dial M for Mobile SearchSearch Engine Marketing
    According to research from SEMPO, more than 64 million US wireless subscribers surfed the mobile Internet in May 2009—almost twice as many as in the previous year. That accounts for ...
  • I Just Love to See RedMobile Marketing
    Finally, a barcode-scanning app that works like a charm. For a mere $1.99 at the App Store, RedLaser, an application developed by Occipital, turns any iPhone into a functional barcode ...
  • Touch up Your Touch-PointsCustomer Insight
    In this era of digital communications, your opportunities for connecting with customers, and of providing impressive service, have greatly expanded. But so, too, has the chance of disappointing—or even angering—those ...
  • What's the Plan, Stan?Small Business
    If you're the owner or marketer of a small business and are trying to make sense of wikis, WOM, blogs and buzz, you know the challenges of creating a social-media ...
  • Picture Yourself at the TopSearch Engine Marketing
    Major search engines now have their own image-search functions that provide image-search listings in regular Web-search results, writes Pandia Search Engine News in a recent article. And although searchers may ...
  • Your Moustache Makes a Good PointSocial Media
    Ever heard of Movember? It's a movement of men who shave their faces at the beginning of November and spend the rest of the month growing a saucy moustache, which they ...
  • Yoo-Hoo! Over Here!Marketing Analytics
    Write good content, you might assume, and the visitors will come. Or will they? "You'd better have more of a strategy than that," says Ian Lurie at the Conversation Marketing ...
  • YourNameMisspelled.comSmall Business
    When you register a domain name for your company's website, you're typically offered an array of alternatives to augment the usual .com suffix. "Many businesses register .org, .biz, .gov," notes ...

Results for Marketing Quick Reads » Web Sites: 176 - 200 of 617
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