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Marketing Quick Reads: Web Sites

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  • Now, That's a Tiny Window!Search Engine Marketing
    In search, you have a very short window of opportunity for engaging your prospect. The key to ensure you get seen through that tiny window: give searchers exactly what they're ...
  • It Really Is All in the MindSocial Media
    Lingerie label Agent Provocateur is characterized by its risqué unmentionables and the naughty ladies that grace its adverts. So when it announced plans to explore social media earlier this year, ...
  • Loose Lips: You Know Exactly What They Do to ShipsSmall Business
    Despite the obvious benefits of Web 2.0, the largely unregulated world of social media also poses some unique challenges for companies concerned about a host of issues ranging from legal ...
  • Long Live the KingEmail Marketing
    As a busy blogger, Mark Brownlow of Email Marketing Reports often receives questions from his readers. And in a recent post at his blog, he lists a number of typical ...
  • Have You Considered Analysis?Search Engine Marketing
    There are some great free resources to help with keyword research. Overture's Search Term Suggestion Tool, for example, can provide useful insight. But as Keyword Research Analysis expert Valerie DiCarlo ...
  • Do What I Say AND What I DoEmail Marketing
    When David Greiner decided to redesign the Campaign Monitor newsletter—rather than give it a simple facelift—he first studied the advice his company gave to customers. "Turns out we were breaking ...
  • Have Your Cake and Eat It, TooSearch Engine Marketing
    Marketers may think they have to sacrifice site usability to maximize their rankings with the search engines. But the truth is, the most efficient strategy is finding a balance between ...
  • Dare to Go Viral, Part OneSocial Media
    There's a school of thought that asserts going "viral" is a random occurrence. There is no formula, algorithm or logic that dictates what does and doesn't become a mainstream hit ...
  • Playing Big-Time TagB2B Marketing
    According to a recent post by Andy Hasselwander at the B2B Marketing Confidential blog, Microsoft's biggest announcement at the Consumer Electronics Show in January was their version of QR codes ...
  • Write? Right!Search Engine Marketing
    How many times have you heard the phrase, "Content is king"? When it comes to search marketing, it's not hyperbole. Content is, well, the key to keywords. "This is the ...
  • Just Call It the YouHouseSocial Media
    Barack Obama wowed the nation with his social media savvy when he won the bid for President on November 4—but he surprised us again when he didn't stop there. Just ...
  • They Can't Drive 55Marketing Inspiration
    If your B2B product or service has a lengthy sales cycle, you've probably developed an excellent program for nurturing leads until a prospect decides to pull the trigger. But what ...
  • C'mon: If You Show Me Yours, I'll Totally Show You MineEmail Marketing
    While you know you shouldn't measure the success of your email marketing programs against results achieved by other businesses, learning about average open, click-through and conversion rates can be a ...
  • Turning Digital into Gold Email Marketing
    While attending MarketingProfs' Digital Marketing Mixer in Scottsdale, Karen Talavera finally understood the importance of mixing various sorts of online marketing together. Take email and social media: Each is a ...
  • Some Extremely Bad WordsSmall Business
    In a post at Entrepreneur.com, Susan Gunelius identifies ten words marketers should avoid in the coming year. "I think her list will surprise you," says Drew McLellan at his Marketing ...
  • A Tale of Two EmailsEmail Marketing
    In a post at the Emma blog, Jim Hitch tells the story of two emails he received within 20 minutes of each other. "They're similar at first glance," he says. ...
  • Take a Page from RedbookSmall Business
    In a guest post at the HubSpot blog, Paul Gillin argues that women's interest magazines like Redbook face the same basic challenge as your online properties: grabbing a distracted person's ...
  • Mobile Marketing Mavens, Oh My!Social Media
    Ah, the mobile phone: we know it well as consumers, and as such are in a perfect position to approach it from a direct marketer's POV. Here are a few ...
  • You Oughta Be in PodcastsSmall Business
    Gary Vaynerchuk is a podcast natural—the affable, energetic wine aficionado has become an Internet superstar by producing entertaining reviews for his Wine Library series. "Because they give relevant information, the ...
  • Too Much of a Good ThingSearch Engine Marketing
    A prospective customer does a search for a product your company carries, and your brand appears in the number one, three, five and seven spots. Terrific, right? Not necessarily. As Shari Thurow, ...
  • Make the Most of Your SpotsMarketing Inspiration
    Like most of us, Christina Kerley (a.k.a. CK) will admit that she uses her digital video recorder to whiz past commercials on recorded programs. "So when I find a commercial ...
  • Stood Up at the AltarSmall Business
    Because your customers will abandon online purchases if they encounter a tedious checkout process, it's critical to make your e-commerce functionality simple and efficient. In a post at the Conversation ...
  • Bear Market? Change Your Tune!Social Media
    Last year, Google and MediaVest reported on a brainwave-tracking study about banner ads. According to the ad giants, banner ads rated a 6.3 in effectiveness—which was said to be a ...
  • That's Definitely Worth the Price!Search Engine Marketing
    You can always find someone willing to sell you a solution for boosting your keyword effectiveness. But in a recent blog post, search marketer PotPieGirl offered her favorite free keyword ...
  • It's a Brand New Day!Email Marketing
    If you've made some recent improvements—whether to your product, service or customer experience—now is the time to trumpet those changes!  A new year, with consumers anxious for a new start, is a great time ...

Results for Marketing Quick Reads » Web Sites: 201 - 225 of 391
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