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Marketing Quick Reads: Web Sites

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  • Enjoy Some Good Holiday CheeseSocial Media
    As the goblins and ghouls out there munch away on their Halloween bounty, fond memories arise of one apparition we saw a lot of this season—the Monster Mash JibJab "sendable." The ...
  • Is He a Searcher or a Sleaze?B2B Marketing
    As B2B companies boost their search-marketing efforts, SEO experts are in greater demand. And why not? With search one of the few bright spots in advertising these days, it stands ...
  • So, the Recession Is a Good Thing?Marketing in a Downturn
    While acknowledging the damage this recession has done to the personal and professional lives of so many people, Freddie Laker also argues that our dark economic cloud has brought with ...
  • Polish Your Brand With Co-CreationCustomer Insight
    "A revolution in both marketing thought and practice is at hand," say three researchers in an interesting new report on brand marketing. In their research, these authors examined "consumer co-creation in ...
  • Oh, so That's How It WorksMarketing Analytics
    It's happening less often these days, but you probably still encounter executives or colleagues who have trouble wrapping their heads around newer technology—how something works, for instance, and what it ...
  • I Prefer a Smooth BlendSearch Engine Marketing
    To be free or not to be free? That is the question many content providers are asking these days. Says SEO Book author Aaron Wall in a Search Engine Land article: ...
  • You Lie!Marketing Inspiration
    A recent viral video opens on a pretty blonde, who sits at her desk while cradling an infant son. "Hi, my name is Karen and I'm from Denmark," she says. ...
  • Yes, It's Viral, but I'm not AfraidB2B Marketing
    This time of year, the word "viral" strikes fear in the best of us. Images of flu viruses ready to attack spring to mind. (Shudder.) But that word holds a scary ...
  • No Escapin' ThisSmall Business
    Ask 100 people for their opinion of social-media tools like Twitter and you'll likely get 100 different responses—ranging from extreme enthusiasm to extreme derision. However you feel about social media, ...
  • Yeah, but What Does It Mean?Marketing Analytics
    "With free programs like Google Analytics," says Corte Swearingen in a post at the SmallBiz Marketing Tips blog, "acquiring data is not the issue—the challenge is finding a way to ...
  • Don't Rev the Search Engines YetSmall Business
    As more and more customers use the Internet to research purchases, you might assume that any online marketing strategy requires a significant level of search engine optimization (SEO). But if ...
  • Good Design Doesn't Just HappenSearch Engine Marketing
    Ever wonder how great search results end up that way? Well, in a recent post at the User Interface Engineering blog, Jared Spool says there are no shortcuts to search-result ...
  • What Would We Do Without You?Mobile Marketing
    You've probably heard a lot that the days of "push" messaging—a mythical golden age when marketers could feed passive viewers whatever rigmarole the ad department pleased—are dead. So true. But for ...
  • Cheer-in the Holidays!Email Marketing
    "The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us," says Karen Talavera in an article at MarketingProfs. ...
  • Prepare to Face a Brave New WorldMarketing in a Downturn
    When dealing with the fallout from an economic downturn, we may try to find comfort in the idea that everything will go back to normal come the upturn. But what ...
  • Stay Tough, Stay TrendySearch Engine Marketing
    Want to boost search results? Try benchmarking based on the latest trends, says Performics' Michael Kahn in a Chief Marketer article. An analysis by Performics of data from more than ...
  • Just Show Me What You WantEmail Marketing
    When you have products or services that customers don't buy on a regular basis—for instance, big-screen televisions or luxury excursions on the Orient Express—targeted email offers based on previous purchases ...
  • Must We Really Move Up to Three?B2B Marketing
    Just when B2B marketers felt they had mastered Web 2.0, along comes talk of Web 3.0. Yikes. So what's the talk all about? And must you listen to it? In a ...
  • Never Break the ChainSmall Business
    "With so many professionals paying so much attention and money to SEO efforts," says Jeff Blum of MBA Depot, "I am shocked by a huge mistake I see made repeatedly—site ...
  • LinkedOutSmall Business
    Not long ago, Elaine Fogel used a post at the MarketingProfs Daily Fix Blog to discuss her case of "Social Media Rejection Syndrome." It all began when someone not only ...
  • Make This List, and Check It TwiceSearch Engine Marketing
    If you sell products to consumers, the year-end holidays are a make-or-break big deal. So, making sure online buyers find you easily and happily by planning your search strategy ahead ...
  • STAMP Out the Ad NoiseSocial Media
    Across all demographics—and yes, we mean all demographics—social networks are where the traffic's at. Because barriers to entry are low and engagement is high, this is perfect turf for marketers who ...
  • Better Than a Magic 8 BallMarketing Analytics
    "It can be difficult to measure success of efforts that rely on emerging media," says Evan Gerber in an article at MarketingProfs. "[D]espite the fact that they are online channels, ...
  • What I'm Trying to Say Is…Small Business
    "If you think your website content isn't working for you," says Rick Sloboda of Webcopyplus, "you're probably right. And the realization that you need something better is a step in ...
  • Expand Your Local HorizonsSearch Engine Marketing
    For the small-business owner, getting your name out via local search is a must. And to many marketers, that means optimizing for Google's universal results. After all, Google is the ...

Results for Marketing Quick Reads » Web Sites: 1 - 25 of 380
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