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Marketing Quick Reads: Word-of-Mouth

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  • A Skeptical Look at Word-of-MouthSmall Business
    Marketers don't always agree on the best way to achieve results, and Michael Antman takes the contrarian view of a strategy popular with many of his colleagues. "[S]ome businesses, especially ...
  • Create a Customer Walk-a-ThonMarketing Inspiration
    When we say "viral marketing" you know exactly what we mean. The question isn't whether to integrate viral elements into your marketing mix, but rather how—and to what degree. But ...
  • Time to Yelp!Social Media
    Following its 2005 debut, Yelp became the Zagat for a new school of tastemakers. "Yelpers" review everything—bars, boutiques, dot-coms, universities—with humor, anecdotes and flair. Yelp boasted 3.3 million users in ...
  • Glad You Could Make It!Social Media
    Social networks and viral media have become the new lifestyle habit of choice. And with an estimated 400 million social network users on the Web, Internet communities have broken the ...
  • It Takes a Community Customer Insight
    What do Star Wars fans, MacIntosh user groups, and Harley-Davidson owner clubs have in common? They represent loyal users and future purchasers of specific brands. Recent research into how companies ...
  • Blogging for DollarsSmall Business
    Michael Martine of Remarkablogger defines a business blog as one that supports the sales and marketing efforts of your company; and if it's going to be successful, he says, your ...
  • Who Are You, and Why Should I Care What You Say?Customer Insight
    Companies are becoming increasingly involved with sponsoring social causes, such as encouraging consumers not to drink and drive. These do-good practices are laudable. They also support socially redeeming causes, which ...
  • Those Jerks Are Talking About You. So Talk Back!Marketing Inspiration
    "[I]t seems like the perfect time to write about something I've been thinking about since being on an ill-fated panel at SXSW earlier this year," writes Rohit Bhargava in a ...
  • Time for a Makeover!B2B Marketing
    Shrinking sales. Fewer prospects. Tightening budgets. All the classic signs of a recession are here. So, what's the next logical step for a B2B company to take? Web site makeover! OK, ...
  • Being Green: It Ain't EasySmall Business
    In a blog post, Beth Ziesenis recalls working at a Colorado dude ranch, and being asked to put placards in guest rooms urging water conservation. They were intended to save ...
  • Gossip Is Good. Really.B2B Marketing
    Time to face facts: They're talking about you. Sorry, that's the new reality. Word-of-mouth marketing is here to stay. So, if you can't beat 'em, you may as well join ...
  • Leave Evangelism to Billy GrahamSmall Business
    While conducting a seminar workshop entitled "Old Media vs. New Media," Lewis Green's enthusiasm for the topic was palpable. And in a post at his blog, he says initial feedback ...
  • The Truth Will OutMarketing Inspiration
    When you start to see how effective word-of-mouth marketing can be, you might feel the temptation to juice it up in little ways. Maybe you notice that no one in ...
  • Give to ReceiveSmall Business
    When you work with the media, your first priority is probably figuring out what they can do for you. But Christina Kerley—widely known as CK—says the greater long-term payoff lies ...
  • Don't Be a TwitMarketing Inspiration
    If you've embraced Web 2.0, you're probably using Twitter, a networking service that broadcasts messages of up to 140 characters through a variety of channels. As with any new form ...
  • Stronger Words, Louder MouthsSmall Business
    At his blog Damn! I Wish I'd Thought of That!, Andy Sernovitz discusses something unusual he noticed on the refrigerator at his office. A colleague had gone to the trouble ...
  • The SEO RapperMarketing Inspiration
    When we heard a YouTube channel about online marketing was getting tens of thousands of hits, we had to take a look. And so should you. Its host Charles Lewis ...
  • Make Them Happy They Chose YouEmail Marketing
    Customers who opt in to your email campaigns can just as easily opt out or ignore your messages. It's up to you to keep them interested—and committed. Century21's Evan Blittner ...
  • How to Avoid Ticking Off the (Ever-Sensitive) BlogosphereSmall Business
    Ever worry about what happens when you annoy the million-headed monster known as the blogosphere? Well, worry no more. After hosting a lively panel at this year's SXSW conference with ...
  • Oh, Count the Ways You Can Annoy a JournalistMarketing Inspiration
    If you've ever wondered what journalists really think about marketing professionals, check out AngryJournalist.com. According to its mission statement, "AngryJournalist.com is for the underpaid, overworked, frustrated, pissed off and ignored ...
  • Placing Yourself in the Hot SeatSmall Business
    In a recent post at his Web Strategy by Jeremiah blog, Jeremiah Owyang discusses three conversations most companies would rather not have with their customers. Though uncomfortable, he argues, these ...
  • Why You Want Customers to Notice Your ZitsMarketing Inspiration
    It's been a long day filled with meetings, a lunch appointment and dinner with clients. As you walk in the front door and toss your keys on a side table, ...
  • Time for a Sit and Chat?Marketing Inspiration
    Considering our nearly limitless online and wireless communication options, you'd think at least one of them might be the best channel for soliciting useful feedback from your customers and co-workers. ...
  • Getting Positive About NegativitySmall Business
    In a post at his Web Strategy by Jeremiah blog, Jeremiah Owyang addresses a challenging scenario that often presents itself in social media these days: how to handle negative comments ...
  • Four Ways to Encourage Word of MouthSmall Business
    In a post at MarketingProfs' Daily Fix blog, Andy Sernovitz discusses some takeaways from a recent experience in which he told an office manager that the $239 Dell monitor he ...

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