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Marketing Quick Reads: Word-of-Mouth

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  • How to Leave Your Imprint on the BlogosphereSmall Business
    Writing about newsworthy events is a great way to generate traffic at your blog. And in a post at his Social Media Marketing Blog, Scott Monty discusses takeaways from his ...
  • Social Security ShenanigansMarketing Inspiration
    Everyone knows you're supposed to guard your social security number like a state secret. After all, those nine digits are the open sesame for criminals who want to run up ...
  • A Super Bowl Strategy That Paid OffMarketing Inspiration
    In a post at MarketingProfs' Daily Fix, Steven Schreibman discusses Nationwide Insurance's controversial decision last year to leak its Super Bowl ad a week before the sporting event. Outside observers ...
  • Did He Really Call It a 'Nymphomercial'?Marketing Inspiration
    In a post at his blog, Drew's Marketing Minute, Drew McLellan presents the case of Jay Nussbaum, a novelist who figured he might as well use viral video to promote ...
  • Lessons From Your Favorite StoreSmall Business
    Enamored of Whole Foods Market, Jackie Huba decided to spend a week patronizing the various food and beverage stations at the chain's 80,000-square-foot Austin flagship—for each and every meal. Huba ...
  • Get Over It, KidMarketing Inspiration
    It usually happens when deadlines are looming and there's so much going on you can't cope with one more thing. A nasty message from a customer or a colleague sends ...
  • A Doctor Who Only Makes House CallsMarketing Inspiration
    Dr. Jay Parkinson's Web site is stylish enough to belong to an ad agency or a media start-up rather than a general practitioner. Then again, Parkinson isn't like your average ...
  • Don't Sabotage Your Creativity Small Business
    Even for an out-of-the-box thinker, being creative on demand can be aggravating. In a guest appearance at Drew's Marketing Minute, blogger Katie Konrath offers advice on how not to get ...
  • A Week at IKEA Marketing Inspiration
    Mark Malkoff, a comedian best known for patronizing each of Manhattan's 171 Starbucks in a single day, needed a place to stay while his apartment was fumigated. Since his friends ...
  • I Am McLovin!Marketing Inspiration
    Even if you missed the gleefully raunchy hit comedy Superbad, you probably remember clips from a NSFW scene that got heavy rotation in trailers and television ads: A high school ...
  • When Your Video Isn't ViralMarketing Inspiration
    Great content doesn't guarantee 100,000 hits at YouTube or the adoration of bloggers around the globe. So how do you promote your video, short of tearfully defending wayward pop stars ...
  • Potty All Night LongMarketing Inspiration
    If you travel to Europe or Asia, you're bound to encounter self-cleaning toilet seats in public restrooms. They work in a couple ways: either a mechanized arm reaches out and ...
  • Burger King Tells a WhopperMarketing Inspiration
    Some recent television ads have featured extremely distressed Burger King customers, distraught after being told that the fast-food giant dropped the Whopper from its menu. The signature burger's demise is, ...
  • Are You A-Twitter?Marketing Inspiration
    It seems like Twitter is the social network people love to hate. Perhaps you're skeptical that anything of substance can be said in a text message of 140 characters or ...
  • Why You Should Be LinkedInMarketing Inspiration
    Online networks here. Online networks there. Online networks everywhere. What's your first thought when you receive an invitation to join another site that promises to connect you with your peers? ...
  • Moving Forward with Reverse BrandingSmall Business
    As consumers become increasingly savvy, traditional branding efforts that begin with the brand (e.g. Volvo) and create an association (e.g. safety) get more and more unwieldy. Hence the rise of ...
  • An Animated Tribute Goes ViralMarketing Inspiration
    In 1989 Billy Joel released a song called We Didn't Start the Fire. Its lyrics are a rapid-fire catalog of the significant people and events that influenced history during Joel's ...
  • Three Tips for Generating ReferralsSmall Business
    Daryl T. Logullo says that boosting your referrals is as easy as asking yourself three questions: Do your existing clients understand the full scope of your services? It's possible you ...
  • iWant an iPhoneSmall Business
    After a veritable frenzy of media hype, Apple’s new iPhone finally reached stores last week. The excitement seems to be justified: stylishly designed, it serves as smartphone, media player and ...
  • Understand Your Competitive EdgeSmall Business
    Skip Reardon, who blogs at Be Excellent, claims most small businesses don't develop strategies that exploit their inherent advantages. "The point of articulating small business advantages isn't that [they're] better ...
  • How to Drum Up Word of MouthSmall Business
    Advertising copy might entice and editorial coverage might persuade, but a word of mouth (WOM) recommendation can be more effective than both put together. Think about the times you’ve used ...
  • Pitching Services to Small BusinessesSmall Business
    If you are a small business marketer who sells consulting services to other small companies, you've probably noticed that few small business owners will turn down free advice. But convincing ...
  • Three Keys to a Viral CampaignSmall Business
    In the age of YouTube and MySpace, a viral campaign is the marketing equivalent of a lottery ticket. If you get lucky, your minor investment could yield a major bonanza. ...

Results for Marketing Quick Reads » Word-of-Mouth: 76 - 98 of 98
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