Quick Reads: Word-of-Mouth

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Don't Let Negative Word-of-Mouth Hamper Positive SEOSearch Engine Marketing
"Word-of-mouth is not what it used to be," writes Bob DeStefano in an article at MarketingProfs. "Just 10 years ago, upset customers, or raving fans, could spread their opinion about ...
YouTube's Playbook for Producing Compelling VideosSocial Media
YouTube enjoys an astounding 3 billion views per day. It's no surprise that big brands are fighting to harness some of those eyeballs. Today the site has more than 20,000 ...
The Four-Step Plan for Word-of-Mouth Lead GenerationB2B Marketing
"Here's the big news," writes Andy Sernovitz in the book Social BOOM! "It's not social MEDIA. It's SOCIAL media. It's about real people and the conversations they have." In other ...
What Can Your Referral Program Learn From Roku?Small Business
"Plenty of companies have referral programs," writes Kimberly Smith, "but how many can say theirs converts at about three times the rate of other online marketing campaigns and brings in ...
Use Social Serendipity to Boost InnovationSocial Media
What is serendipity? You could say it is a manifestation of creativity whose inspiration comes from outside. More companies are finding that serendipity is a huge factor in innovation processes, ...
How to Use Social Media Chatter in Your Email CampaignsEmail Marketing
Unless your company finds itself at the epicenter of a major scandal—à la BP—social media chatter can be a valuable sales-generating tool. "[C]onsider every mention of your brand for potential use ...
What to Listen For in Social MediaSocial Media
Any good conversationalist will tell you: It's not enough to listen, you must know how to listen. That principle holds true in the sprawled social world as well. In a ...
Quick Tips for Transforming Your Enterprise Into a People-PleaserSocial Media
The Temkin Group's Bruce Temkin has a six-step philosophy for pleasing users. "The trick to getting customer experience right," he notes in an article at 1to1 Media, "is simply to ...
Keys to Successful Social Media Monitoring in 2011Social Media
We recently offered tips for checking out your business rivals through social media monitoring. But what exactly is the state of the customer-monitoring art in 2011? Lucky for us, monitoring ...
Three Tips for Setting Up Google Analytics Search Engine Marketing
In a recent post at Search Engine Watch, Rob Chant notes that if you're doing any marketing at all, measuring the performance of your website is still critical to your ...
Three Tips for Monitoring Your Competitors on Social MediaSocial Media
Marketers the world over are using social media not only to connect with customers and prospects, but also to see how well their competition is doing. As the wired social world ...
An Easy Way to Manage Multiple Social Media AccountsSocial Media
If you've been shoehorned, by choice or necessity, into the role of a social community manager, your fingers must ache. It's not easy navigating a multiplicity of social media accounts for ...
Using Twitter to Calm ComplaintsSocial Media
With an article proclaiming "the democracy of fine dining," USA Today recently covered a growing trend of restaurants using Twitter to improve diner experiences and expectations. Among companies like Chipotle and ...
How Tippex Scored a YouTube HitSocial Media
In August, correction-tape brand Tippex launched an attention-grabbing YouTube campaign. Colorfully labeled "NSFW. A hunter shoots a bear!," it shows footage of a reluctant hunter faced with shooting a bear ...
How to Use Twitter to Boost Buzz, Sales and EngagementSocial Media
In September, UNIQLO UK launched Lucky Counter, a piece of marketing genius that compelled users to Tweet about the company's products. Each time they did, the products got more appealing. How? Lucky ...
Twitter-Based Customer Service: How Best Buy Gets It RightSocial Media
In a minor stroke of genius, Best Buy created @Twelpforce, a Twitter-based means to pose tech questions and get answers in real time. Today, Twelpforce is more than 28,000 followers strong. ...
Five New Branding Lessons From Lady GagaSocial Media
It's Lady Gaga lesson-time again. After all, she is a marketer who consistently goes viral. And her results ring loud: Gaga's the first artist to hit 1 billion YouTube views. ...
Go Shopping: It's a Cool Way to Check Out the CompetitionMarketing in a Downturn
You spend a lot of time ensuring the best-possible experience for every customer purchasing your product or service. You've trained a friendly, knowledgeable staff, and you use customer feedback—both positive ...
You Can Calculate the Value of a Customer TweetSocial Media
Ever wonder about the true long-range value of a tweet? Now you don't have to guess. Just plug a link, phrase, hashtag or screen name into TweetReach.com to get a ...
Map Your Twitter Data to Boost Customer EngagementSocial Media
Chloe Sladden (@ChloeS) of Twitter recently said Twitter was worth more to MTV during the 2009 Video Music Awards than Nielsen was. Twitter worked with MTV to provide illustrated data ...
Frankly, It's All in Your HeadSocial Media
OK. Time to clear your mind and consider some findings from Tremor, a subsidiary of Procter & Gamble that focuses on word-of-mouth (WOM). Tremor is populated by cognitive scientists whose ...
Wade in These Waters With CareSocial Media
In March, MarketingProfs ran an article about brand flubs in social media, starring Southwest Airlines and Heinz. Read the tale. Now we discuss a third brand's stormy social life: Nestle. Recently, ...
Analysis Sans ParalysisSocial Media
Analytics is a messy and complicated business. Even if you're monitoring data, you probably get more than you know what to do with—and once you have it all, you still ...
We're Way More Complex Than ThatCustomer Insight
Sad news: Word-of-mouth (WOM) marketers have yet to grasp the true complexity of the online communal networks they are attempting to reach, according to one new research report. Here's how ...
They Say Everybody Has OneSocial Media
Point of fact: One of the most alluring things about Facebook is its infinite capacity to find us a new distraction—be it Farmville, virtual gift-giving or browsing through an old flame's ...