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Why? Because I Can!Email Marketing
"Give a man a hammer," says Lori Feldman at The Database Diva blog, "and everything looks like a nail. Email marketing campaign software often has the same effect on novice ...
Don't Forget Those News GuysSearch Engine Marketing
Last month, we offered a bunch of options for optimizing your local search advertising. Well, here's a way to extend your local search marketing options even further: through your good-old ...
[Your Name Here]Email Marketing
Marketing messages with personalized subject lines usually fail to impress DJ Waldow. "[Most] of those emails use my first name as the 'hook' to get me to open," he writes ...
Come Tweet With MeSocial Media
Hoping to position Lufthansa as bigger than just a German airline, digital agency Profero has helped it create MySkyStatus—a tool that has brought Lufthansa's branding catch-phrase, "passion for precision," to life ...
Glamp It UpMarketing in a Downturn
Warren Katz uses a post at the Elephant Bites blog to discuss the recession-driven microtrend of "glamping"—a freshly coined portmanteau for glamorous camping. In essence, its proponents want the low-budget ...
Who Invited You?Email Marketing
Last summer, Morgan Stewart of ExactTarget quizzed 2,400 people on their attitudes toward marketing and made an interesting discovery. "70% of consumers who visit Facebook at least once a month ...
¿Habla Español?Marketing Analytics
Not all Spanish speakers want the same thing from a website—many more factors than just language are at play.That's why, Tamara Barber explains in a post at the Forrester blog, research on ...
Getting Hot, Hot, HotterSearch Engine Marketing
Does the URL to your Web page sizzle? In a recent Bloggapedia post, online marketer Bill Hartzer reports on the Alexa Toolbar's popular Alexa Hot URLs list. According to Hartzer, ...
Reports of Email's Death ExaggeratedEmail Marketing
While some believe that the rise of Twitter and Facebook has sounded email's death knell, Jordan Cohen, writing at the Pivotal Veracity blog, disagrees. He takes issue with statements like ...
Want Spam With That Spam?Email Marketing
A few years ago, Neil Schwartzman downloaded—but never used—the trial version of an anti-spam software program. "It turned out it was Windows-only," he explains at his blog, "so I never ...
Enjoy Some Good Holiday CheeseSocial Media
As the goblins and ghouls out there munch away on their Halloween bounty, fond memories arise of one apparition we saw a lot of this season—the Monster Mash JibJab "sendable." The ...
D0n't Do T.hisEmail Marketing
If you visit political blogs, you may have noticed that some bloggers try to outsmart content filters that flag incendiary words by substituting numbers and symbols for letters (e.g., pr0p@ganda), ...
I Prefer a Smooth BlendSearch Engine Marketing
To be free or not to be free? That is the question many content providers are asking these days. Says SEO Book author Aaron Wall in a Search Engine Land article: ...
Mind the Big Three Be'sMobile Marketing
Fun fact: Only 13% of the mobile market has an iPhone. That sounds like plenty when you consider how long the phone's been available, but it merits remembering that the ...
The Ho-Ho Heat Is OnEmail Marketing
"The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online," says eROI's Alex Williams ...
Teaching an Old Brand New TricksSocial Media
Good news: You don't have to lose sight of your brand's tried-and-true persona to participate in the quest for deeper engagement at the new social sites. Just think of the ...
Here Today, Bored TomorrowEmail Marketing
You've done a great job of cultivating your email list—and your subscribers have rewarded your efforts with extraordinary loyalty. So far, so good. But Mark Brownlow of Email Marketing Reports ...
Good Design Doesn't Just HappenSearch Engine Marketing
Ever wonder how great search results end up that way? Well, in a recent post at the User Interface Engineering blog, Jared Spool says there are no shortcuts to search-result ...
What Would We Do Without You?Mobile Marketing
You've probably heard a lot that the days of "push" messaging—a mythical golden age when marketers could feed passive viewers whatever rigmarole the ad department pleased—are dead. So true. But for ...
Does This Look Like Spam to You?Email Marketing
"We all have opinions about what constitutes spam," begins a post at the Marketance blog. Indeed, while some would argue that meeting the letter of the CAN-SPAM law puts you ...
Cheer-in the Holidays!Email Marketing
"The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us," says Karen Talavera in an article at MarketingProfs. ...
Prepare to Face a Brave New WorldMarketing in a Downturn
When dealing with the fallout from an economic downturn, we may try to find comfort in the idea that everything will go back to normal come the upturn. But what ...
From the Mouths of BabesMarketing Inspiration
"I hate shyster pitches on the radio or TV," says Steve Woodruff in a post at the MarketingProfs Daily Fix Blog. "Like the services that want to extract money from ...
Just Show Me What You WantEmail Marketing
When you have products or services that customers don't buy on a regular basis—for instance, big-screen televisions or luxury excursions on the Orient Express—targeted email offers based on previous purchases ...
They Like Us! They Really Like Us!Social Media
Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find ...