Quick Reads: Writing

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Why You Shouldn't Click This LinkSmall Business
David Meerman Scott's Web Ink Now blog has a post entitled "Do not read this post." If you're anything like us, the first thing you'll read is that post. Immediately. ...
Another Way to Dodge Spam FoldersSmall Business
As good as your online campaign might be, you'll accomplish nothing if messages wind up in spam folders alongside pitches for counterfeit watches and herbal remedies of dubious merit. Neil ...
A Blogger's Guide to Building and Maintaining ReadershipSmall Business
In a post at The Lonely Marketer, Patrick Schaber, who just celebrated his first anniversary as a blogger, talks about his criteria for choosing the blogs he reads. "When I ...
Blog Ads That Work Small Business
When an ad that appeared on her blog failed to impress, B.L. Ochman provided its purchaser, a television network, some pro bono feedback. "Please don't get me wrong," Ochman writes ...
Speak to MeMarketing Inspiration
Some people are born speechmakers. They thrive on the rush of speaking to hundreds. They deliver rousing presentations without notes. They never want it to end. And we hate them. ...
Does It Really Say That?Marketing Inspiration
Let's say pop-oriented iTunes doesn't quite cater to your avant-garde musical taste, and you've ordered the latest Zarah release from highbrow retailer CD Baby. An email confirming shipment arrives, and ...
Are You A-Twitter?Marketing Inspiration
It seems like Twitter is the social network people love to hate. Perhaps you're skeptical that anything of substance can be said in a text message of 140 characters or ...
What Does Your Web Copy Say About You?Small Business
According to Rick Sloboda, a senior copywriter with Webcopyplus, the words you use on your Web site should project the personality of your products, services and business. "They signify what ...
Should You Edit Wikipedia Entries About Your Company?Small Business
In just a few short years, Wikipedia, a collaborative online encyclopedia filled with user-generated content, has become one of the country's most visited Web sites. According to Alexa, it ranks ...
Moving Forward with Reverse BrandingSmall Business
As consumers become increasingly savvy, traditional branding efforts that begin with the brand (e.g. Volvo) and create an association (e.g. safety) get more and more unwieldy. Hence the rise of ...
Stand and DeliverMarketing Inspiration
If the Brady Bunch taught us anything about public speaking, it's that you should always imagine your audience in their underwear. Okay. So there you are, up at the podium, ...
Hot for TeacherMarketing Inspiration
Think about the last time you learned how to use a new application. It probably happened in one of two ways: Through self-guided trial-and-error. Not exactly efficient, and two years ...
Three No-No's (and one Yes-Yes) for the Corporate BloggerSmall Business
In a post at BlogWrite for CEOs, author Debbie Weil commemorates the one-year anniversary of The Corporate Blogging Book with her advice for creating an effective corporate blog: No corporate-speak. ...
How to Make Sure Your Ad DeliversSmall Business
What makes one advertising campaign more successful than another? According to Michael Goodman, it's the copy. "It actually makes advertising work and allows it to accomplish real objectives in the ...
Go for the Five-Dollar WordsSmall Business
We've all heard the same advice: Don't use a five-dollar word if a 50-cent one will do the job. The rationale for this adage is that "big" words inadvertently alienate ...
How to Prepare for a Media InterviewSmall Business
You've convinced a journalist to profile your company or to use you as a subject matter expert. How should you prepare for the interview? Jordan Behan, who blogs at Tell ...
Come on Over to My HouseSmall Business
You might look at online communities like YouTube, Facebook or MySpace and think, "I can do that, too." But before you take the plunge, social media consultant Mack Collier has ...
Not Ready to Blog? Leave a CommentSmall Business
Maybe you don't have time to start your own blog. Or you find the concept of regular updates slightly intimidating. But you want to create an online presence for your ...
Do You Know My Name?Small Business
When preparing email campaigns, you might spend a lot of time refining the copy in your subject line. But have you given much thought to the from line—the name that ...
Are You a Thought Leader?Small Business
You may have heard the phrase thought leader bandied about. It means someone who is a trusted resource in his or her field of expertise. Although some thought leaders contribute ...
Is Your Headline Working For or Against You?Small Business
In a recent post on her blog, Results Revolution, Marianna Hayes writes about her pet peeve—blaming media choices for a failed marketing campaign. Deciding that your direct mail or print ...
Five Words Every Web Site Should IncludeSmall Business
Even the most sophisticated Web site will underperform if you don't pay attention to the fundamentals that lead to sales. Nick Usborne believes that no site is complete without these ...
Defeat the Deafening SilenceSmall Business
You've started a blog for your company, but judging by the absence of reader comments no one seems to care. What's wrong? In a recent post at MarketingProfs Daily Fix, ...
Going, Going ... Gone!Small Business
We've all been there: Sitting in front of the computer, hitting Refresh as an eBay auction reaches its final seconds. It's possible you've anticipated this moment for a few weeks, ...
Masked Crusaders Unwelcome in CyberspaceSmall Business
If you've ever been tempted to talk up your company—or trash the competition—cocooned in the safety of an anonymous screen name, remember the tale of Whole Foods CEO John Mackey. ...