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Marketing Quick Reads: Writing

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  • Four Ways to Eliminate Friction at Your Landing PageEmail Marketing
    "Go to this website, click that link, call this number, fill out that form," writes Lary Stucker at FreshClicks. "Anytime you ask people to do something, you are creating a ...
  • How to Optimize an About Page: Create Information LevelsSearch Engine Marketing
    Your About page is one of the most important pages on your site, says Lisa Banks in a post at the Site Reference SEO blog. Done right, it can help ...
  • Hot New Tools to Provide Hot New Blog ContentSocial Media
    One way to build trust is to position yourself as an authority on topics associated with your product or service. Blogging helps, but any blogger knows that expert blogging demands research, ...
  • Three Unusual Places Your Keywords Should GoSearch Engine Marketing
    You've no doubt optimized your site and marketing materials for top keywords, but have you thought about the influence they can wield in less traditional ways? Consistently optimized messaging across ...
  • Four Keys to Finding Better KeywordsSearch Engine Marketing
    In a recent guest post at It's All About Revenue, Brian Posnanski shares tips on finding just the right keywords to boost standings in search results. "Keywords are the ingredient ...
  • Four Ways to Find the Right Tone for Your Web CopySmall Business
    You know online content should have a more conversational tone than other marketing materials. But remember that "informality" isn't a one-size-fits-all proposition. "Conversational style has room for plenty of variation," ...
  • How to Use Google's New Metatags to Protect Original Content Search Engine Marketing
    In a recent Search Engine Land post, Matt McGee reports on Google's experiment with new metatags designed to help identify original sources of online content found through Google News searches. Google's ...
  • Four Ways to Translate Technospeak into Your Customer's LanguageHigh-Tech Mktg & Sales
    "Writing marketing content for technology companies is not so much writing as it is translation from a foreign language," writes Cheryl Goldberg in a post on the High-Tech Communicator blog. ...
  • Five Reliable Sources for Fresh B2B Blog ContentB2B Marketing
    Get ready! Here comes the new year—and another 12 months' worth of fresh blog content just waiting to be written! If that thought makes you shudder, you are not alone. ...
  • How to Get Your Whole Company BloggingSmall Business
    "Maintaining a blog that's consistently interesting and relevant isn't an easy task," writes Ann Handley at MarketingProfs. "It's a challenge to create consistently awesome blog posts, and it's a challenge ...
  • Three Ways to Give Your Blog the SEO TreatmentSearch Engine Marketing
    "Sometimes I hear the sound of crickets when I stumble across certain blogs written by small-business owners," writes Samantha McCormick at the OrangeSoda blog. "At first glance, the content is ...
  • Two Key Ways to Optimize for Local SearchesSearch Engine Marketing
    "When you perform a search at Google or Bing, the results are significantly influenced by your physical location, even on queries where you don't specify a location," writes Ray Comstock ...
  • Three Basic SEO Tips to Boost Website VisibilitySearch Engine Marketing
    So, you want to improve your online visibility, but you're not an SEO expert. Never fear. C.B. Whittemore from the Simple Marketing blog has a basic SEO primer for you. As ...
  • Four Reasons to Revive the Bulky Direct Mail PieceSmall Business
    "Just a few years ago, I could count on receiving a mailbox-full of direct mail nearly every day, including the crown jewel of direct marketing, the BIG direct mail piece," ...
  • How to Make the Hottest SEO Trend Work for YouSearch Engine Marketing
    "What's the hottest trend in search-engine optimization that you've never heard of (yet)?" asks Christopher S. Penn in a recent post at the Awaken Your Superhero blog. It's LDA, he ...
  • Why You Need SEO, Even If You Hate ItSearch Engine Marketing
    "Heresy alert," writes Jason Amunwa at The Zest blog. "I've been struggling with a dark secret recently; you see, I realized that I really dislike SEO. "To me it's like ...
  • Caution: Aggressive Survey Reminders Can BackfireEmail Marketing
    When comedian Michael Ian Black ignored a guest satisfaction survey from his stay at a Doubletree hotel, he didn't expect a nagging reminder. "We noticed that you did not have ...
  • Google Instant 101Search Engine Marketing
    Still wondering how Google Instant—the new enhancement that shows results as you type—changes search marketing? Well, Google promises to shave 2.5 seconds off each user's search, with the end result ...
  • Email Marketing in the Age of the 'Ultra Managed Inbox'Email Marketing
    For years, writes Stephanie Miller at the Deliverability blog, marketers have enjoyed the linear nature of the email inbox—your newsletters and offers sitting cheek-by-jowl with personal correspondence from a subscriber's ...
  • Four Steps to SEO-Friendly ContentSearch Engine Marketing
    "You have a great website. It has beautiful images, a compelling theme and intuitive navigation, all designed to take eager visitors to complete descriptions of your proprietary products and services," ...
  • Five Tools, Four Ways to Find Just the Right KeywordsSearch Engine Marketing
    In a recent post at the Content Marketing Institute, Elise Redlin-Cook asks the timeless question, "How do you find the best keywords for your audience?" Then she offers some timely advice. She ...
  • How to Build a Content Time BombSmall Business
    When we write for company blogs, we tend to focus on timely information that's meant to be read sooner rather than later. But Rohit Bhargava suggests the creation of "content ...
  • Four Steps to Writing B2B Promos That Actually WorkB2B Marketing
    In a recent post at Rick Short's B2B Marcom Blog, Short recounts receiving two useless B2B email promotions. The first never explained what the writer's business actually did; the second ...
  • Four Ways to Optimize Your E-Commerce WebsiteSearch Engine Marketing
    "E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content," writes Adam J. Thompson in an article at MarketingProfs. "Most e-commerce websites ...
  • Four Tips for E-Newsletter SuccessEmail Marketing
    Whether you send e-newsletters on a weekly or monthly basis, it's a great way to connect with your customers and achieve a number of diverse goals. But is your newsletter ...

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