Quick Reads: Writing

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Four Vital Areas for On-Page SEOSearch Engine Marketing
On-page SEO is critical because it gives search engines an informative snapshot of each Web page—and of your site as a whole. "Think of these signals like the dust jacket of ...
Three Tips for a Pitch-Perfect PitchSmall Business
"Journalists are bombarded with pitches every day, all day long," writes Mary Reed at MarketingProfs. "The pitches arrive via phone, fax, email, and even social media sites. Because of the ...
Why Spelling Matters for SEOSearch Engine Marketing
"Spelling plays an important role when it comes to the SEO of a website," notes a post at the Brandignity blog. "Google claims it is not a direct factor they ...
YouTube's Playbook for Producing Compelling VideosSocial Media
YouTube enjoys an astounding 3 billion views per day. It's no surprise that big brands are fighting to harness some of those eyeballs. Today the site has more than 20,000 ...
Three Caveats for Multicultural MarketingSmall Business
"Are your campaigns reaching the intended audiences?" asks Darren Megarry at MarketingProfs. "That's a key question facing marketing professionals, as the combined wave of technology, communication access, and spending power ...
The Importance of Variety in Email CampaignsEmail Marketing
Have your email campaigns gotten into a rut? When you bombard subscribers with the same basic message over and over again, your offers start to lose their power—even when they ...
How to Evolve With the New Rules of SEOSearch Engine Marketing
"Not long ago in the world of online content, the top search engines were a lot like the most popular casinos in Las Vegas," writes Brendan Cournoyer at the Business ...
Five Ways to Optimize Your BlogSearch Engine Marketing
If you don't optimize your blog—or other online content—there's a good chance you're missing out on higher search-engine rankings that could extend your reach well beyond your site's current readership. ...
Your 12-Step Social Action PlanSocial Media
Twelve-step plans aren't just for kicking bad habits; they're also handy for cultivating powerful new skills. Which is why we're breaking down a few of the 12 steps from Channel ...
Optimize for Bing: Four Key TipsSearch Engine Marketing
Although Google remains the search engine of choice for most customers, you can't ignore the importance of optimizing for Bing—which currently powers nearly a third of all stateside searches. And ...
How to Be a Successful Anti-EngagerSocial Media
Dan Zarella's "Science of Social Media" Webinar inspired a recent post by Facundo Villaveiran at Channelship's Video Blog about the known "truths" of "winning" at social media—and the realities that may ...
Three Rules for Ideation SuccessSmall Business
How often do you gather your team for a day of brainstorming? Jeff Hirsch calls these freewheeling powwows "ideation sessions," and they might just produce an idea that leads to ...
How to Build Your Email List With a Sweepstakes CompetitionEmail Marketing
"Even seasoned email marketers who follow best practices for email list development, relevancy, and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes, and spam complaints," ...
The Secret to Shorter, More Effective MessagingSocial Media
Observing that the typical short (<25 word) marketing message produces almost nothing of value, Adele Revella has set herself to correcting this grave error. According to Revella, the typical business product ...
Four Mistakes of the SEO NoviceSearch Engine Marketing
"As you get started in SEO, you'll read a lot about things you should be doing to optimize your website for organic search," writes Marty Diamond at the Diamond Website ...
What Your Online Content Can Learn From Public SpeakingSearch Engine Marketing
In a post at Junta42, Joe Pulizzi discusses communication techniques he developed during frequent public-speaking engagements—300 in five years—and how they influence his online content. "The best idea I can ...
Writing Copy That Closes the Deal on Your Sales PageSmall Business
In a guest post at Remarkablogger, Amy Harrison notes the strange tonal shift that happens on the way to a website's sales page: "Whilst your blog content might have the ...
What to Do Before SEOSearch Engine Marketing
"How can SEO hurt your business?" asks Olga Taylor in an article at MarketingProfs. "Consider a site that is not user-friendly, is repulsive to visitors (or attractive to the wrong ...
Three Tips for Creating Credible Online ContentSearch Engine Marketing
"Why does content matter?" writes Erika Potter at the OrangeSoda blog. "It's simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It's vital that visitors ...
Social Skills for Content Officers: Four Basic RequirementsSocial Media
You've heard of website community managers, but what about content officers? Those are the folks responsible for your site's content—what it looks like, what it reads or sounds like, where ...
An Easy Way to Generate In-House Copy From Non-WritersSearch Engine Marketing
A successful search strategy relies on strong content marketing—and that means recruiting your company's experts to write articles, blog posts and white papers."For some of us writerly types, content comes ...
Turn Your Data Into Infographics: Five Cool ToolsSocial Media
One aspect of being social is relaying information as efficiently as possible. But data is dense, and we have more of it to sift through than ever before. To help you ...
Five Tips for Writing Content That Keeps Pace With B2B SearchesB2B Marketing
"In B2B marketing, slow and steady tortoise-like activity may achieve results in social media, but a business marketer must be quick to respond to trends and market fluctuations resulting from ...
Three Reasons an SEO Should Learn Programming LanguagesSearch Engine Marketing
In a post at Conversation Marketing, Ian Lurie argues that every SEO should learn at least two programming languages. And if you think you already meet that standard, consider this: ...
What You Need to Know About Lead-Nurturing MessagesEmail Marketing
In a post at Marketing Interactions, Ardath Albee recalls a B2B client who thought her proposed lead-nurturing messages might be too brief. Albee begged to differ. "[I]nundating prospects with more links ...