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Marketing Quick Reads: Writing

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  • Two Sure Ways to Make Your Email Copy SingEmail Marketing
    In a post at Email Marketing Reports, Mark Brownlow presents a screenshot that looks like a page from a 19th-century novel: lengthy paragraphs filled with sentences of uniform length. That, he ...
  • With Content Marketing, You Get What You Pay ForSmall Business
    At least once a day, writes Joe Pulizzi at the Junta 42 blog, he receives an email asking how much content marketing (print and online) should cost. The short answer: ...
  • SEO Copywriting: Five Secrets to Online SuccessSearch Engine Marketing
    According to Brian Clark, founder of Copyblogger, using the right words in the right way in your website copy will consistently help convert visitors to buyers while also determining "how ...
  • 'Fresh Content' Might Not Mean What You ThinkSearch Engine Marketing
    According to Lee Odden, the SEO concept of "fresh content" has been distorted by a convoluted game of telephone—one person giving information to the next, each with his or her ...
  • Three Ways to Reach Readers Who'd Rather Be at the BeachEmail Marketing
    During the hot summer months, email marketers often despair of subscribers whose minds are somewhere else. "So how can you make your email marketing messages matter to office workers counting ...
  • Four Things Writers and Editors Need to Know About SEOSearch Engine Marketing
    When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, ...
  • Hispanic Marketing Tactics That Work With Savvy ShoppersMarketing in a Downturn
    American businesses spent $5 billion reaching the Hispanic market in 2008, and for good reason. By 2013, Latinos will control 10 percent—or a staggering $1.4 trillion—of the country's buying power. ...
  • Social-Media SEO: Five Key TipsSearch Engine Marketing
    Want to increase traffic to your site? A recent article at the SEO Traffic Spider recommends using social-media optimization (SMO) as a highly effective method for search-engine optimization of any ...
  • Three Ways to Get the Most From Triggered MessagesEmail Marketing
    It's been a long time coming, writes Dylan Boyd at Email Wars, but with "new systems of marketing automation we are finally gaining ground to creating trigger-based campaigns on actions, ...
  • Four Common SEO Blunders and How to Avoid ThemSearch Engine Marketing
    In a post at the Online Marketing blog, Lee Odden notes that one of the biggest fears for website owners is a sudden drop in search-engine rankings. Case in point: ...
  • Two Subject-Line Traps to AvoidEmail Marketing
    If a subject line gets truncated on its way to your subscriber's inbox, cautions Mark Brownlow at Email Marketing Reports, it can do more than cause a "wry smile" or ...
  • Two Ways Search Marketers Can Leverage FacebookSearch Engine Marketing
    "Facebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, ...
  • Four Ways to Use SlideShare to Boost Your Reach OnlineSocial Media
    It's the social weapon you just don't hear enough about: SlideShare. At first glance, it comes across as a mere archive for uploading presentations, but oh—it's so much more than ...
  • Why 'Spray and Pray' Email Marketing Doesn't WorkEmail Marketing
    Your B2B email marketing program might have a good reason for sending a steady stream of one-size-fits-all messages to prospects. "The idea being that by keeping these folks exposed to ...
  • Use Freewriting to Brainstorm in Three Easy StepsSmall Business
    Whether you've run out of inspiration or simply want to refine a good idea, a freewriting session might be the best way to get your best thoughts on the page. ...
  • Matching Search Strategies to Business Goals: Here's Some HelpSearch Engine Marketing
    "The true test of pursuing either an SEO campaign or pay-per-click (PPC) advertising (or both)," writes Scott Buresh in a recent Pro article at MarketingProfs, "is knowing that it all ...
  • Want to Get Your Web Video Seen? Do This. Search Engine Marketing
    "It doesn't matter how great your video is," writes Larry Kim in a Pro article at MarketingProfs. "[I]f people don't know it exists, it doesn't have much business value." That ...
  • Four Email Must-Do Principles to Boost ResponseEmail Marketing
    As email becomes ever more prominent in the typical marketing mix, we can expect a few slip-ups and oversights. According to Max Kalehoff—writing at the AttentionMax blog—telltale symptoms of lax ...
  • Four Lessons from Posh Real-Estate AgentsSmall Business
    If you're not in the market for luxury real estate, there's a good chance you haven't seen the glossy brochures that Christie's Great Estates and Sotheby's International Realty produce for ...
  • Gain Icon Status OvernightEmail Marketing
    "Adding social-media icons to your email campaigns … takes just a few seconds," writes Jim Hitch at the Emma blog, "but it can increase your reach and help you identify ...
  • Ginger or Mary Ann?Small Business
    In a post at Copyblogger, Sonia Simone put an interesting twist on the perennial question "Ginger or Mary Ann?" by asking whether your blog is the sexy-starlet or the wholesome ...
  • Trust Me on ThisB2B Marketing
    "Trust is one the hardest things to build into the 'blink' factor on a website," says Patsi Krakoff in a recent post at the Writing on the Web blog. "It's ...
  • When Plain is GoodEmail Marketing
    If we were to suggest plain text for your next email campaign, you'd probably laugh in our faces. "The superiority of HTML email to plain-text email for driving response has ...
  • Do I Really Want to Hear This?Marketing in a Downturn
    Does your marketing content tell buyers what they want to hear—or only what you want to say? Writing at the Marketing Interactions blog, Ardath Albee reports on a study that ...
  • Blogging Boo-BoosSmall Business
    By now, it's pretty clear to most people what works in the blogosphere—and what doesn't. Not everyone, however, has caught on. Accordingly, Frank Days used a post at Tangyslice to ...

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