Quick Reads: Writing

Access thousands of our writing online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

Five Reliable Sources for Fresh B2B Blog ContentB2B Marketing
Get ready! Here comes the new year—and another 12 months' worth of fresh blog content just waiting to be written! If that thought makes you shudder, you are not alone. ...
How to Get Your Whole Company BloggingSmall Business
"Maintaining a blog that's consistently interesting and relevant isn't an easy task," writes Ann Handley at MarketingProfs. "It's a challenge to create consistently awesome blog posts, and it's a challenge ...
Three Ways to Give Your Blog the SEO TreatmentSearch Engine Marketing
"Sometimes I hear the sound of crickets when I stumble across certain blogs written by small-business owners," writes Samantha McCormick at the OrangeSoda blog. "At first glance, the content is ...
Two Key Ways to Optimize for Local SearchesSearch Engine Marketing
"When you perform a search at Google or Bing, the results are significantly influenced by your physical location, even on queries where you don't specify a location," writes Ray Comstock ...
Three Basic SEO Tips to Boost Website VisibilitySearch Engine Marketing
So, you want to improve your online visibility, but you're not an SEO expert. Never fear. C.B. Whittemore from the Simple Marketing blog has a basic SEO primer for you. As ...
Four Reasons to Revive the Bulky Direct Mail PieceSmall Business
"Just a few years ago, I could count on receiving a mailbox-full of direct mail nearly every day, including the crown jewel of direct marketing, the BIG direct mail piece," ...
How to Make the Hottest SEO Trend Work for YouSearch Engine Marketing
"What's the hottest trend in search-engine optimization that you've never heard of (yet)?" asks Christopher S. Penn in a recent post at the Awaken Your Superhero blog. It's LDA, he ...
Why You Need SEO, Even If You Hate ItSearch Engine Marketing
"Heresy alert," writes Jason Amunwa at The Zest blog. "I've been struggling with a dark secret recently; you see, I realized that I really dislike SEO. "To me it's like ...
Caution: Aggressive Survey Reminders Can BackfireEmail Marketing
When comedian Michael Ian Black ignored a guest satisfaction survey from his stay at a Doubletree hotel, he didn't expect a nagging reminder. "We noticed that you did not have ...
Google Instant 101Search Engine Marketing
Still wondering how Google Instant—the new enhancement that shows results as you type—changes search marketing? Well, Google promises to shave 2.5 seconds off each user's search, with the end result ...
Email Marketing in the Age of the 'Ultra Managed Inbox'Email Marketing
For years, writes Stephanie Miller at the Deliverability blog, marketers have enjoyed the linear nature of the email inbox—your newsletters and offers sitting cheek-by-jowl with personal correspondence from a subscriber's ...
Four Steps to SEO-Friendly ContentSearch Engine Marketing
"You have a great website. It has beautiful images, a compelling theme and intuitive navigation, all designed to take eager visitors to complete descriptions of your proprietary products and services," ...
Five Tools, Four Ways to Find Just the Right KeywordsSearch Engine Marketing
In a recent post at the Content Marketing Institute, Elise Redlin-Cook asks the timeless question, "How do you find the best keywords for your audience?" Then she offers some timely advice. She ...
How to Build a Content Time BombSmall Business
When we write for company blogs, we tend to focus on timely information that's meant to be read sooner rather than later. But Rohit Bhargava suggests the creation of "content ...
Four Steps to Writing B2B Promos That Actually WorkB2B Marketing
In a recent post at Rick Short's B2B Marcom Blog, Short recounts receiving two useless B2B email promotions. The first never explained what the writer's business actually did; the second ...
Four Ways to Optimize Your E-Commerce WebsiteSearch Engine Marketing
"E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content," writes Adam J. Thompson in an article at MarketingProfs. "Most e-commerce websites ...
Four Tips for E-Newsletter SuccessEmail Marketing
Whether you send e-newsletters on a weekly or monthly basis, it's a great way to connect with your customers and achieve a number of diverse goals. But is your newsletter ...
Two Sure Ways to Make Your Email Copy SingEmail Marketing
In a post at Email Marketing Reports, Mark Brownlow presents a screenshot that looks like a page from a 19th-century novel: lengthy paragraphs filled with sentences of uniform length. That, he ...
With Content Marketing, You Get What You Pay ForSmall Business
At least once a day, writes Joe Pulizzi at the Junta 42 blog, he receives an email asking how much content marketing (print and online) should cost. The short answer: ...
SEO Copywriting: Five Secrets to Online SuccessSearch Engine Marketing
According to Brian Clark, founder of Copyblogger, using the right words in the right way in your website copy will consistently help convert visitors to buyers while also determining "how ...
'Fresh Content' Might Not Mean What You ThinkSearch Engine Marketing
According to Lee Odden, the SEO concept of "fresh content" has been distorted by a convoluted game of telephone—one person giving information to the next, each with his or her ...
Three Ways to Reach Readers Who'd Rather Be at the BeachEmail Marketing
During the hot summer months, email marketers often despair of subscribers whose minds are somewhere else. "So how can you make your email marketing messages matter to office workers counting ...
Four Things Writers and Editors Need to Know About SEOSearch Engine Marketing
When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, ...
Hispanic Marketing Tactics That Work With Savvy ShoppersMarketing in a Downturn
American businesses spent $5 billion reaching the Hispanic market in 2008, and for good reason. By 2013, Latinos will control 10 percent—or a staggering $1.4 trillion—of the country's buying power. ...
Social-Media SEO: Five Key TipsSearch Engine Marketing
Want to increase traffic to your site? A recent article at the SEO Traffic Spider recommends using social-media optimization (SMO) as a highly effective method for search-engine optimization of any ...