Last week for SocialTech early bird + save $100 more with code BEMINE. Register now »

Benefit of PRO Membership Benefit of PRO membership

Marketing Quick Reads

Access hundreds of our Writing resources here. Select any of the popular topics below to narrow your search.

More Marketing Topics

SEARCH thousands of marketing articles, seminars, Take 10, case studies, research, and downloads


MarketingProfs Today

Get new marketing updates delivered to your inbox! Sign up for MarketingProfs Today for FREE!


Get to the Po!nt Newsletters

Bite-sized topic-specific newsletters on B2B Marketing, Content Marketing, Email Marketing, Search Engine Marketing, Small Business, Social Media and more. Sign up for one, two or all...for FREE!


Sign Up for Get To The Po!nt Newsletters

Unlimited Seminars for a Year

Try PRO Membership and get 35+ online seminars plus access to our whole seminar library.

Try Membership Today

What Our Members Say

CustomersCheck out what our members say about Marketing Profs.
Read more

Marketing Quick Reads: Writing

Get unlimited access to all of our exclusive marketing resources Try Membership Today
  • A Rose by Any Other NameSearch Engine Marketing
    ...will go unnoticed by Google. That's what some search pundits are saying these days: To achieve smooth-and-easy SEO, you need to spell out who you are, plain and simple, for ...
  • It's an iWorld After AllMobile Marketing
    Time to start thinking "i" again—this time for the iPad. Like it or not, it's a mobile device, and 120,000 were preordered in the first 24 hours of its release ...
  • C'mon and Do the Social Slide!Social Media
    OK, let's admit it. We've all sat through slide presentations monopolized by the tyranny of one conviction-ridden idea. They make us kind of crazy, right? And doesn't a more social ...
  • Frankly, You're a DisappointmentEmail Marketing
    As a longtime reader of GQ magazine, Dylan Boyd subscribed to The Hound—the magazine's recently launched email newsletter—with high expectations. "So as I opened the email and took a gander," ...
  • Are We There Yet?Search Engine Marketing
    "We are often asked how long it will take before an optimized website will start showing up in the search-engine results," writes Lauren Hobson at Five Sparrows, "but of course ...
  • Calling All Ugly DucklingsSocial Media
    Earlier this year, eBay invited six French fashion bloggers to engage in a crafty campaign called Wardrobe Commando. The objective: The bloggers were to select one reader each for a full-on ...
  • You Hemingway, YouB2B Marketing
    In a post at the Modern B2B Marketing blog, Maria Pergolino offers sage advice for, well, writing a post at a B2B marketing blog. "A challenge many B2B organizations face is ...
  • DIY PR Small Business
    If you can't afford to pay for a big-time publicist, or aren't seeing the results you'd like from your own very expensive publicity "expert," blogger Nettie Hartsock recommends seven smart ...
  • Here's a Reality Check for YouEmail Marketing
    "I receive email for very different reasons than others in my life," writes Kara Trivunovic at the Email Experience Council blog. "I subscribe to just about any email I can, ...
  • Tech Web Copy: Easy Does ItHigh-Tech Mktg & Sales
    Reading on the Web is difficult. Computer monitors have low screen resolution, and their projected light quickly makes our eyes tired. At most, your prospects read 28% of the words ...
  • Make Them Want to Talk About YouB2B Marketing
    "If you're only focused on designing your marketing content to make an isolated connection with a specific persona, you're not stretching your content strategy far enough," warns Ardath Albee in ...
  • It's a Tip, Not a CommandmentEmail Marketing
    Just because something is currently labeled a best-practice doesn't mean it's written in stone, says DJ Waldow in an article at MarketingProfs. "[W]e can find and spit back best-practices for ...
  • I Won't Burn This Log!Search Engine Marketing
    Still wondering how people are really using your website? The answer may be closer than you think, reports Jared Spool in a post at the User Interface Engineering blog. Though ...
  • I Got an 'A' on This Test!Email Marketing
    Mark Brownlow of Email Marketing Reports often collates valuable information that we might otherwise miss. Most recently, he reported on the successful test results achieved by various email campaign tweaks. ...
  • You Never Get a Second ChanceB2B Marketing
    "Your introduction is one of the most important sections of your white paper," says Jonathan Kantor in a post at the White Paper Pundit blog. "The degree that your introduction ...
  • Bored to DeathSmall Business
    If it's late at night and you can't get to sleep, try reading this tag line—it just might work better than a sleeping pill: "Combining the strategy, business processes, implementation, ...
  • This Is Our List of DemandsB2B Marketing
    "I've had a great opportunity recently to learn what B2B customers want in content by—shock of shocks—asking them," writes Bob Scheier in a recent post at the What Works, What ...
  • They Say Everybody Has OneSocial Media
    Point of fact: One of the most alluring things about Facebook is its infinite capacity to find us a new distraction—be it Farmville, virtual gift-giving or browsing through an old flame's ...
  • Getting to Know You, You, You, YouSocial Media
    A recent Nielsen study found that global consumption of social media increased 82 percent from Dec. 2008 to Dec. 2009 in the 10 countries surveyed, with users spending an average of 5.5 ...
  • Good, Good, Good, Good VibrationsSearch Engine Marketing
    Dudes: Are you ready to give off some fresh new surfer vibes? Search engines are constantly looking for new signals they can use to improve the quality of the results ...
  • Charm 'em Like Rhett and ScarlettSocial Media
    Let's face it: If your marketing approach consists of sporadically touting your company's greatness via the overpopulated social mediaverse, you're about to get absolutely nowhere—except ignored. Or hated. Blacklisted, even.  Frustrated ...
  • I've Got Your BackMarketing in a Downturn
    "I have a friend in Florida who owns six Subway franchises," writes Barry Densa in an article at MarketingProfs. "He's rolling in dough, whole wheat, and greenbacks." Lucky guy. But few ...
  • The Next Big Thing Is Already HereEmail Marketing
    "In the technology industry," writes Morgan Stewart in an article at MarketingProfs, "we are constantly focused on the next big thing." And there's often an assumption that whatever comes next ...
  • Five Risks to Take in '10Search Engine Marketing
    In a recent Search Engine Land article, Andrew Goodman predicts that the biggest risk in 2010-2011 for search marketers may lie in working with outdated assumptions about the size and ...
  • Move Over, Night RiderMobile Marketing
    We like to emphasize that mobile is probably the most personalized technology available so far in the 21st century. And these days, finding ways to incorporate yourself into users' daily ...

Results for Marketing Quick Reads » Writing: 101 - 125 of 576
Previous 1 2 3 4 5 6 7 8 9 10 11 12 … 23 24 Next

 

Join over 434,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


Better Business Bureau Seal