MarketingProfs' Members Register for B2B Forum 2010 for just $695! (good until 11/30) »

Benefit of Premium membership

Marketing Quick Reads

Access hundreds of our Customer Behavior resources here. Select any of the popular topics below to narrow your search.

See More Marketing Topics

SEARCH thousands of marketing articles, seminars, case studies, research, and downloads


MarketingProfs Today

Get new marketing updates delivered to your inbox! Sign up for MarketingProfs Today for FREE!


Get to the Po!nt Newsletters

Bite-sized topic-specific newsletters on B2B Marketing, Customer Insight, Email Marketing, High-Tech Mktg & Sales, Marketing Analytics, Marketing in a Downturn, Marketing Inspiration, MarketingProfs Daily, Mobile Marketing, Search Engine Marketing, Small Business, Social Media and more. Sign up for one, two or all...for FREE!


Unlimited Seminars for a Year

Try Premium Plus Membership and get 40 or more online seminars plus access to our whole seminar library.


What Our Members Say

Check out what our members say about Marketing Profs.
Read more

Marketing Quick Reads: Customer Behavior

Get unlimited access to these exclusive marketing resources
  • Does This Look Like Spam to You?Email Marketing
    "We all have opinions about what constitutes spam," begins a post at the Marketance blog. Indeed, while some would argue that meeting the letter of the CAN-SPAM law puts you ...
  • Lessons Learned From a BackpackMarketing Inspiration
    "Let's imagine it's this afternoon, and I suddenly have cause to fly to West Virginia," writes Peter Hartlaub in a post at The Poop blog. "Airline X has a non-stop ...
  • Cheer-in the Holidays!Email Marketing
    "The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us," says Karen Talavera in an article at MarketingProfs. ...
  • You Don't Drive Me Nuts Anymore!Social Media
    What makes Twitter so useful is also what makes it difficult to navigate: everyone is spewing what they think, all the time, about anything imaginable. This is good for tracking ...
  • Till Death Do Us PartSmall Business
    If you were to visit the subscription page at The Atlantic magazine's website, you'd find an important note beneath the form for payment information. It reads: "By paying with a ...
  • Prepare to Face a Brave New WorldMarketing in a Downturn
    When dealing with the fallout from an economic downturn, we may try to find comfort in the idea that everything will go back to normal come the upturn. But what ...
  • Tell Them a StoryCustomer Insight
    A recent post at Bazaarblog touts the power of customer outreach through story-telling. The blog offers an inspired effort by CVS Caremark as an example. The CVS outreach campaign ...
  • Small Is DutifulSmall Business
    "Ask most people what they like about working with [small B2B companies]," says Steve Adams in an article at MarketingProfs, "and you'll hear answers such as 'their personal approach' or ...
  • Don't Be Guilty by AssociationEmail Marketing
    You have a squeaky-clean opt-in list of subscribers who love the content you send—including highly relevant offers from your partners. But if you're using third-party content and templates (their HTML ...
  • Just Show Me What You WantEmail Marketing
    When you have products or services that customers don't buy on a regular basis—for instance, big-screen televisions or luxury excursions on the Orient Express—targeted email offers based on previous purchases ...
  • They Like Us! They Really Like Us!Social Media
    Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find ...
  • I Just Want to Say Thank YouCustomer Insight
    Retailers know that offering customers a little something extra with their purchases is always a crowd-pleaser. Unexpected better deal, happy customer. Now comes research that digs a bit deeper into ...
  • Is This Stamp-Worthy?Email Marketing
    "Stamps (remember those?) make direct mail work," says Seth Godin in a post at his blog. "Because it costs money to send a piece of junk mail, you'll think two ...
  • Try an Event-Driven EmailEmail Marketing
    In a post at the Email Wars blog, Dylan Boyd praises a recent message from Banana Republic. The minimalist email used simple text on an all-black background to announce an ...
  • Death by Email: A Quick How-toEmail Marketing
    There are infinite ways to destroy an email marketing program. And in a recent humorous post at the Deliverability.com blog, Andrew Kordek explains how to ruin your reputation in nine ...
  • Wow, They Go on Forever!Customer Insight
    Last week, we explored how merchants offering fewer product selections this holiday season may want to stress the quality of their selections to keep customers interested. Now comes interesting ...
  • Get Out That RakeEmail Marketing
    "Dog Whisperer" Cesar Millan had a problem. With an abysmal delivery rate of 81.29 percent, his email campaigns weren't getting through to many of the people who wanted them. "The ...
  • Anecdotally SpeakingEmail Marketing
    Not long ago, the friend of a MarketingProfs colleague—we'll call him Pete—sighed in annoyance as he tapped furiously on his iPhone's keypad. He was visibly angry as he explained he ...
  • Don't You Dare Dis My Babble!Social Media
    This summer, Pear Analytics released a study that got plenty of play in the Twitter/blogosphere. According to the Pear research, 40.5 percent of the messages published on social-media-darling Twitter are ...
  • I Don't Care What You Think, I Call a Do-OverSmall Business
    It's going to happen sooner or later—a misprint will offer your product or service for a ridiculously low price that's too good to be true. Not long ago, writes Jackie ...
  • Daft Punk Plays HereMarketing in a Downturn
    It's not just the recession; the digital revolution has wreaked havoc on traditional music retailers, who can rarely match online juggernauts like iTunes or eMusic on price or convenience. "As ...
  • Small Quantity? Then I Expect Quality.Customer Insight
    As we approach the holiday season, wary merchants may be limiting their inventories so as not to be left with huge amounts of unsold product in the new year. The ...
  • Oh, No, Not Her Again!Small Business
    "Eighty-seven-year-old Gladys has a reputation among her fellow retirement community members," write Marilyn Shuttle and Lori Jo Vest in the first chapter of Who's Your Gladys? "She's known as a ...
  • Searchers to Subscribers to FansSearch Engine Marketing
    "If you're interested in building a flourishing online brand and website that generates links and traffic organically as part of your Internet marketing efforts, it's important to develop an active ...
  • 3-2-1 Blast Off!Email Marketing
    If you read many email marketing blogs, you've probably noticed their authors tend to hate the word "blast." Scott Cohen is no exception, and—in a post called "The Naughtiest Word ...

Results for Marketing Quick Reads » Customer Behavior: 26 - 50 of 459
Previous 1 2 3 4 5 6 7 8 9 10 11 12 … 18 19 Next

 

Sponsored Links

Buy a Link Now

Join over 355,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


HACKER SAFE certified sites prevent over 99.9% of hacker crime.