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Marketing Quick Reads: Customer Behavior

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  • Don't Let Google+ Catch You by SurpriseEmail Marketing
    This summer, Google+ cannonballed into the middle of the social networking pool. Whether it's the next big thing is still open to debate—but here's why Google+ matters to you: "Someone ...
  • Three Lead Nurturing Email Tips From MarketingProfsEmail Marketing
    If you sell a B2B product or service, your email strategy should include plenty of nurture. "A great lead nurturing program can have a dramatic impact on an organization's bottom ...
  • Four Game-Developer Tips That Work for Marketers, TooSocial Media
    It's the Foursquare age—a time of badges and free drinks for the Mayor. We've discussed the importance of integrating game mechanics at your site, but to do that well, it ...
  • Five Tips for Creating Emails That Subscribers Want to ShareEmail Marketing
    When email subscribers share and discuss your content with friends and social networks, they start to sound like insiders. "Others will want to be insiders, too," says Stephanie Miller at ...
  • Three Tips for Tapping the SEO Power of Online EvangelistsSearch Engine Marketing
    "Every brand wants a cadre of evangelists who can help sway millions of readers with product reviews, blog posts, videos, tweets, etc.," write the Ivy Worldwide team in an article ...
  • How to Be a Great Panel ModeratorSocial Media
    Got your social strategy off the ground? Want to draw more attention to it? Consider increasing your business's profile at an industry conference. Even if you aren't ready to keynote, ...
  • Four Ways to Remove Attention Barriers From Email CampaignsEmail Marketing
    "People have limited attention to spare," writes Mark Brownlow at Email Marketing Reports. "They focus on those messages perceived as deserving that attention: messages that are clearly important, personal or something ...
  • What Can Your Referral Program Learn From Roku?Small Business
    "Plenty of companies have referral programs," writes Kimberly Smith, "but how many can say theirs converts at about three times the rate of other online marketing campaigns and brings in ...
  • What Your Online Content Can Learn From Public SpeakingSearch Engine Marketing
    In a post at Junta42, Joe Pulizzi discusses communication techniques he developed during frequent public-speaking engagements—300 in five years—and how they influence his online content. "The best idea I can ...
  • What Your Email Campaign Can Learn From Direct MailEmail Marketing
    "Though direct mail certainly isn't as popular or as effective as it once was, email marketers can apply many of the theories used for direct mail campaigns to increase the ...
  • Integrating Game Mechanics at Your Website to Boost EngagementSocial Media
    What makes Foursquare so addictive? Game mechanics—those charming sets of rules built into games to make them fun to play. Implemented strategically at a website, game mechanics can help you engage both ...
  • Five Ways to Keep Subscribers From Hitting the Spam ButtonEmail Marketing
    There's the legal definition of spam—as outlined in CAN-SPAM—and then there's the real-world definition used by many of your subscribers: any piece of email I'd rather not receive. Even recipients ...
  • Six Points on the Road Map to Social IntegrationSocial Media
    In April, Altimeter released its latest maturity road map for companies seeking to integrate more social media into their websites. In short, being new-media-savvy these days isn't just about having a ...
  • Three Email Message Types That Keep Subscribers EngagedEmail Marketing
    "It's easy to bore your customers to death with email," writes Karen Talavera in an article at MarketingProfs. "Just send them the same type of message repeatedly, and you'll succeed." Many ...
  • How to Keep Your Subscribers Engaged: A ChecklistEmail Marketing
    Effective email campaigns rely on engaged subscribers—but most of the people on a typical list have gone three or six months without opening messages or clicking through. "It is truly ...
  • What to Do When the Buyer Wants the Status QuoSmall Business
    There's a good chance your typical B2B customer works in a state of constant overload: too many emails, too many meetings and too much buzzing in her ears. It doesn't ...
  • Four Ways to Make Branded Content ShareableSearch Engine Marketing
    A strong search strategy needs content that people want to share with their friends, family and colleagues. But every business faces a serious hurdle: "Branded content is tricky because it's ...
  • Five Tips for Creating Effective Transactional EmailsEmail Marketing
    "Most online retailers have little insight into the performance of their transactional emails, from basic deliverability characteristics to more sophisticated behavioral data once the emails have been sent," writes Emily ...
  • How to Make the 'Nudge Effect' Work for YouEmail Marketing
    "You may be frustrated with unopened emails and low clickthroughs, but be reassured that even if your subscribers don't open your email, its presence in their inbox leads to a ...
  • Your 12-Point Skeleton for Social Strategy PreparationSocial Media
    Channel V Media has produced a snappy little e-book for companies mapping a social media plan. It's more than just hierarchy and bureaucracy that are making it difficult for marketers ...
  • What Does Opt-In Really Mean?Email Marketing
    The debate between opt-in and opt-out email marketing strategies isn't simply about one choice or another. The reason? Any two marketers might have strikingly different definitions of opt-in. "[N]ot all ...
  • Three Ways to Adapt Your Email Communications to Changing TimesEmail Marketing
    "Email marketing is thriving—especially for businesses who can adapt it to the changing world," writes Veronica Maria Jarski at the Daily Fix blog. In her post, she gives a sneak-peek ...
  • Put Content in Unexpected Places: QR Shopping, Social VendingSocial Media
    Home Depot recently partnered with Scanbuy to bring QR codes to its products. If you read us regularly, you know how QR codes can help a business and how users ...
  • Six Social Media Archetypes and How to Reach ThemSocial Media
    Studies often classify us into demographics, psychographics or—more recently—by our "online influence" scores. The real question for today's social-savvy marketers is, What makes us connect and share in our digital ...
  • Three Ways to Thank Your Loyal Customers via EmailEmail Marketing
    "Unless you were raised by wolves in the wild," writes Karen Talavera in an article at MarketingProfs, "at some point you learned that it is polite to say thank you. ...

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