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Marketing Quick Reads: Customer Behavior

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  • Monetize ThisMarketing Inspiration
    "We were looking at all the conferences coming up," says Guy Kawasaki at the beginning of a video from the Revenue Bootcamp conference, "and everything was about social media and ...
  • That Looks, Sounds, Feels, Smells, Tastes Nice!B2B Marketing
    "If you want your B2B lead-generation campaigns to be as successful as possible, you need your ... messages to break through the clutter, get your prospects' attention and provide them ...
  • You Make It Easy to Stay FriendsEmail Marketing
    When your company generates revenue from annual subscriptions or memberships, renewal rates are critical to your bottom line. To keep them high, Winston Bowden recommends email programs that use date-based ...
  • Oh, No You Don't!Email Marketing
    When David Meerman Scott signed up for email alerts about launches and events at the Kennedy Space Center, he didn't expect getaway offers from Delaware North Companies Parks & Resorts, ...
  • Fist-Bump Your Card-Stack Into OblivionSocial Media
    The sun is setting on the tyranny of business cards—that stack of stiffs that seems important as you add to it again and again, but which you never really get the ...
  • Tried-and-True or Just Plain Blah?Customer Insight
    Everywhere we look, ever since we can remember, we see that price ending: .99. But does using this just-below-a-round-number pricing system always produce optimum results for merchants? Might other pricing ...
  • Hey! Is This a Bait-and-Switch?Email Marketing
    In a post at the FutureNow blog, Bryan Eisenberg recalls an email from Nikon that caught his attention with the subject line "My Picturetown—20GB for just a few cents a ...
  • Is Your Store for Barry or Jill?Marketing Analytics
    In Competing on Analytics: The New Science of Winning, Thomas Davenport and Jeanne Harris explain how Best Buy used data collected on 60 million U.S. households to create eight customer ...
  • When the Honeymoon Is OverSearch Engine Marketing
    "Are you on an SEO honeymoon?" asks Ben McKay in a recent Search Engine Journal post. You know you are, he says. when you can think of simple ways to ...
  • Now, That's a Good TeaseEmail Marketing
    Under normal circumstances, writes Dylan Boyd in a post at The Email Wars, the use of animated GIFs in email campaigns can be a dicey proposition. "[S]ometimes they work with ...
  • Don't Try That Around HereEmail Marketing
    Laura Atkins, in a blog at Word to the Wise, recently invited the blogosphere to comment on a reader's claim that direct-mail catalog marketers would soon begin to rent and ...
  • Yum! That Smells Good!Social Media
    Here's a juicy tidbit to chew on: One of the reasons Facebook is such a force in the social scene is that it makes it easy to catch up with ...
  • Paralysis by AnalysisCustomer Insight
    Careful, now: New research posits that consumers may suffer paralysis by analysis if they aren't allowed to trust their guts when making buying decisions. In a recent post at the ...
  • Champagne Taste, Beer BudgetMarketing Inspiration
    Would you dicker with a waiter about the price of a steak entrée? Or ask a hairdresser to give you highlights for free? Or expect a cashier to sell you ...
  • Find Out What It Means to MeEmail Marketing
    In a post at Deliverability.com, Andrew Kordek acknowledges the ongoing push for relevant email campaigns—sending the right message to the right person at the right time. But despite these discussions, ...
  • Make Sure You Justify That SpendingMarketing in a Downturn
    If you're planning a project that will move your company forward during this downturn but might appear more optional than necessary to your employees, consider how the City of Newport ...
  • Low-Tech and Lovin' ItEmail Marketing
    You probably invite customers to join your email list during their online activity, but do you have list-building strategies for offline interactions? Andy Sernovitz uses a post at Damn! I ...
  • I'm Sold, but I Still Don't Get ItSmall Business
    Even if you use the product or service you sell, that doesn't mean you know what it's like to be a customer. The reason, argues Rohit Bhargava in a post ...
  • Selling in the Brave New EconomyHigh-Tech Mktg & Sales
    Sales techniques that succeed in a strong economy can work against you in a weak one. The reason, says Bruce Wedderburn in the whitepaper "Five Questions Your Clients Are Asking," ...
  • Avoid Back Alleys at All CostEmail Marketing
    "Imagine if a customer in one of your stores asked a rep where to find a particular product and that rep directed [her] to a door that led to the ...
  • This Business Ain't for the BirdsSocial Media
    OK, we admit it: For a platform as popular as it's become, Twitter's surprisingly hard to understand to the untrained eye. What are all those messages? IMs? Forum discussions? Public ...
  • Take a Deep BreathMarketing in a Downturn
    "The business environment is shifting so fast these days that I'm continuously seeing companies jump from one idea to the next in some kind of frenzied attempt to force results ...
  • Shall We Morph?Customer Insight
    Wondering how your retail website will survive the next digital innovation? Read on. In a post at the Standing Out From the Crowd blog, Luis Serpa offers advice for website ...
  • Stop Being So MysteriousEmail Marketing
    "In email marketing, we seem to tolerate a level of mystery that would not be acceptable in any other channel," says Stephanie Miller in a post at the Daily Fix ...
  • Can We Link Up Sometime?Search Engine Marketing
    What are two of the biggest obstacles companies face in link marketing? Consultant Justilien Gaspard believes they are: (1) developing linkable content, and (2) making people aware of it. In a recent ...

Results for Marketing Quick Reads » Customer Behavior: 51 - 75 of 459
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