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Marketing Quick Reads: Customer Behavior

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  • Five Twitter Sentiment-Tracking Tools for Any BudgetSocial Media
    If Twitter feels like a jungle, that's because it is. It's raw, real-time data that never stops. Now, you wouldn't wander alone into the wilderness without guidance, would you? Well, ...
  • Why CAN-SPAM Compliance Isn't EnoughEmail Marketing
    "A while back I was speaking with a postmaster from a major ISP who said 'I don't care if the emails you send are reverse 911 emails; if clients are ...
  • What to Listen For in Social MediaSocial Media
    Any good conversationalist will tell you: It's not enough to listen, you must know how to listen. That principle holds true in the sprawled social world as well. In a ...
  • Four Questions to Ask Yourself About Trigger EmailEmail Marketing
    "Trigger emails have thrust their way into the online marketing consciousness with a confident swagger and the promise of a brighter future for all," writes Mark Brownlow at Email Marketing ...
  • How to Create Customer PersonasSmall Business
    "Your site has hordes of visitors every day clamoring to check out the vintage comics you sell," writes Veronica Maria Jarski at MarketingProfs Daily Fix. "But what do you know ...
  • Who Is Scanning QR Codes? Here's a Quick Update.Social Media
    We love a good infographic. They can make vague ideas clear as day. Our pick du jour: The QR Invasion, which tells the latest story of QR codes. You can ...
  • Three Tips for Gaining Excellent Click-Through RatesEmail Marketing
    Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate ...
  • Three At-a-Glance Guides for Mastering Social MediaSocial Media
    Here's some tasty (yet nutritious) eye candy to keep your brand on the right track—and you in a positive mindset. Social media guru Brian Solis has released a set of beautiful ...
  • Three Tips for Getting B2B Email Frequency RightEmail Marketing
    Ardath Albee often gets questions about appropriate email frequency for B2B nurturing programs. How much is too much? How little is too little? "And, yep, wait for it—the answer is—it ...
  • Tips for a Smart Mobile Search StrategySearch Engine Marketing
    In a recent Search Agents post, Mary Hayes reports that Forrester Research forecasts "marketing spend on mobile display ads and search will surpass $1 billion in 2011." She advises marketers ...
  • Quick Tips for Transforming Your Enterprise Into a People-PleaserSocial Media
    The Temkin Group's Bruce Temkin has a six-step philosophy for pleasing users. "The trick to getting customer experience right," he notes in an article at 1to1 Media, "is simply to ...
  • Do You Really Have Permission to Send That Email?Email Marketing
    In a post at Deliverability.com, Dennis Dayman tells the story of receiving a spam message that pitched—ironically enough—anti-spam products. He decided to investigate, and discovered it had come from a ...
  • Make Better Sense of the Social Landscape: A Quick ReferenceSocial Media
    You've heard it said that if you're gonna take the leap into social media, you should go in armed with a strategy—or at least an idea of what you want ...
  • How to Use Social Media to Boost Response the Way Nonprofits DoSocial Media
    You've no doubt seen the reports of organizations like the Red Cross blasting their response rates through the roof by seeking on-the-run mobile donations. But that's just part of the ...
  • Relationship Advice for Email MarketersEmail Marketing
    "Today's online marketing world is full of lovely words like engagement and empowerment, communication and conversation, interaction and integration, friends, fans and followers," writes Mark Brownlow at Email Marketing Reports. ...
  • How to Fire a Bad CustomerSmall Business
    When you're trying to hold on to every last customer, you might not realize that some of them are doing your company more harm than good. "One thing most business ...
  • Seven Tips for Achieving Social Media ROISocial Media
    We recently talked about how, in 2011, the most important priority for brand-side marketers and agencies will be squeezing an identifiable ROI out of their social media efforts. That drive ...
  • One Very Convincing Reason to TestEmail Marketing
    A recent edition of "Which Test Won" recounts an A/B test in which DIYthemes, a template system for WordPress, invited visitors to sign up for email newsletters. Version A used ...
  • Three Tips for Maintaining a Solid Voice-of-the-Customer ProgramSocial Media
    In a recent issue, we discussed the importance of setting up a responsive social listening strategy, including addressing the voice of the customer (VoC). Here's a closer look at what ...
  • When Z Comes Before ASmall Business
    You probably haven't given much thought to alphabetical order since you said "present" as your high school teacher took attendance each morning. But in a post at the Neuromarketing blog, ...
  • Keys to Successful Social Media Monitoring in 2011Social Media
    We recently offered tips for checking out your business rivals through social media monitoring. But what exactly is the state of the customer-monitoring art in 2011?  Lucky for us, monitoring ...
  • Three Things You Must Do Before You Increase Email FrequencyEmail Marketing
    Frequency has become an increasingly hot topic for email marketers. A recent article in The New York Times, for instance, reports research results from marketing firm Responsys that show large ...
  • When Your Slam Dunk Isn't: Customer MisdirectionSmall Business
    "What do you do if you've created a product that, by your reckoning, should sell easily—but then it doesn't?" asks Tom Davenport at Harvard Business Online. For Greg Burrill, owner ...
  • Three Tips for Effective Email PersonalizationEmail Marketing
    When used improperly, email personalization can go horribly wrong, writes Dutch Hollis at Chief Marketer. "You could, for instance, thank the wrong person for a purchase or misspell a customer's ...
  • Tips for Hiring and Supporting Your Social Community ManagerSocial Media
    Social savvy isn't just about being on the right social networks; it's about knowing how to communicate and troubleshoot on them, too. These waters can be choppy; hence, more and ...

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