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Marketing Quick Reads: Customer Behavior

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  • Book Soup for the SoulMarketing Inspiration
    At Book Soup on West Hollywood's Sunset Strip, you'll pay full retail for the latest bestseller, and you won't find an exhaustive midlist inventory. But the small, independent bookseller competes ...
  • The Horror! The Horror!Email Marketing
    Anyone who works in email marketing will have occasional nightmares about a campaign that goes horribly, horribly wrong. And in a post at Don't Drink the Kool-Aid, Jon Bailey tells ...
  • B2B Buying Shifts to Higher GearHigh-Tech Mktg & Sales
    B2B buying has changed: Customers have more control than ever over what information they see—and choose to dismiss. They're also using social media to learn about technology and solution providers. ...
  • Stop Repeating YourselfEmail Marketing
    "In the world of multi-channel and [multi]-location opt-in and opt-out, how do you keep your lists in sync?" asks Dylan Boyd in a post at the Email Wars blog. "Can ...
  • Stay and Play, OK?Social Media
    OK. Quick fable: Prior to a trip to Nebraska, Dave Carroll checked his $3500 Taylor guitar with United Airlines. (If you've been online at all recently, you know where this ...
  • So, How Are the Kids?Marketing in a Downturn
    "Talking to your customers is a key strategy to weathering bad times," says Jennifer Berkley in a post at the Customer Experience Optimization blog. "It's a great way to keep ...
  • Yoo-Hoo! It's Me Again!Email Marketing
    "Email programs tend to start with slow and cautious frequency, produce easy ROI, and become stars," says Karen Talavera in an article at MarketingProfs. The problems start, though, when management ...
  • Just Wait for Me, OK?Email Marketing
    You've probably heard the term emotionally unsubscribed to describe those who never seem to open your email messages, but continue to receive your campaigns because they never ask to be taken ...
  • Solution Selling: The Answer Is in the QuestionHigh-Tech Mktg & Sales
    "Judge a man by his questions rather than his answers," Voltaire wrote over 200 years ago. So true, especially early in the sales process, as you and your prospect get ...
  • I'm Queued-up, and I Like ItEmail Marketing
    If you use Netflix, you know it provides two ways to watch movies and television shows: DVDs sent through the mail, and streaming videos (sent to your PC or TV). ...
  • Get LostSmall Business
    June is a hectic month for bike shops, says Seth Godin in a post at his blog. "If you bring your bike in for a tune up, it will cost ...
  • I'm Not Afraid When I Hold YouCustomer Insight
    Countless reports have connected brand loyalty with status-seeking (think luxury cars), but a new study says some consumers' connections to brands stem from a far deeper source: their own insecurities. ...
  • Summer: Time to Slice & DiceEmail Marketing
    "Building your own opt-in email marketing list is an accomplishment," says Steve Adams in an article at MarketingProfs, "but don't stop there. Once you start reaching out to your list ...
  • I Never Promised You a Rose GardenEmail Marketing
    When subscribers opt in to your email campaigns, they will most likely make assumptions about the content, frequency and relevance of the messages you send. Accordingly, argues Justin Premick in ...
  • I Predict a Sunny DayEmail Marketing
    "Predictive analysis has a long and profitable history with direct mail," says Arthur Middleton Hughes in a Premium article at MarketingProfs. "Millions of dollars have been saved by focusing on ...
  • Tweet Me to Juicy World Renown!Social Media
    Heads-up, all of you out there who market to moms: Food mogul Nestlé is using Twitter to promote Juicy Juice—the super-popular, and now vintage, juice-box brand that caters to kids. ...
  • 'At' Ain't Where It's at AnymoreCustomer Insight
    Becky Carroll recently engaged in a bit of nostalgia at the Customers Rock! blog—nostalgia for the 2008 MarketingProfs Digital Marketing Mixer last fall. "While there, I spent a lot of ...
  • A Tale of Two TalesEmail Marketing
    You might wonder whether the stories you tell in email marketing campaigns should be long or short. In a pair of posts from Chad White at the Retail Email Blog, you'll ...
  • Where SEO Yin Meets SM YangSearch Engine Marketing
    "Is your website search- and social-media-friendly?" inquires a recent post at the Online Marketing Blog. According to Lee Odden, search is the most efficient and effective way for consumers to ...
  • Time After Time After TimeEmail Marketing
    "We fuss over subject lines, offers, calls-to-action, and targeting, but sometimes a lack of response is simply a matter of timing," says Mark Brownlow in a post at the Email ...
  • How Dare You Assume That?Email Marketing
    When you hand someone a business card at a conference, do you assume your email address will be added to their list for marketing campaigns? Probably not. And that's why ...
  • Is This My Fairest URL of All?Social Media
    As of June 13, Facebook has made it possible for users to secure a URL for both their profiles and any Facebook Pages they administer. Why this matters: Facebook is ...
  • You Have Much to Learn, GrasshopperMarketing in a Downturn
    In a post at the Marketing Minute, blogger Drew McLellan admits he gets some rather strange mail. "But I have to say," he notes, "chocolate-covered grasshoppers might just top the ...
  • Mom Probably Knows BestEmail Marketing
    In a post at the Deliverability.com blog, Dennis Dayman presents a short series of off-the-cuff emails that his wife wrote in response to his question about video in email marketing ...
  • Seed That Video and Reap Its HarvestSocial Media
    Good news for all you budding Spielbergs out there: YouTube this month made it possible to automatically seed freshly uploaded videos across popular social networks like Facebook and Twitter, and even ...

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