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Marketing Quick Reads: Customer Behavior

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  • Caution: Aggressive Survey Reminders Can BackfireEmail Marketing
    When comedian Michael Ian Black ignored a guest satisfaction survey from his stay at a Doubletree hotel, he didn't expect a nagging reminder. "We noticed that you did not have ...
  • How Tippex Scored a YouTube HitSocial Media
    In August, correction-tape brand Tippex launched an attention-grabbing YouTube campaign. Colorfully labeled "NSFW. A hunter shoots a bear!," it shows footage of a reluctant hunter faced with shooting a bear ...
  • Three Ways to Market Nostalgia in Social CommunitiesCustomer Insight
    You've no doubt noticed it: Products from the past are making a comeback. Coke and Pepsi have recently introduced throwback versions of their soft drinks. Mrs. Butterworth, Strawberry Shortcake, Atari ...
  • Email Marketing in the Age of the 'Ultra Managed Inbox'Email Marketing
    For years, writes Stephanie Miller at the Deliverability blog, marketers have enjoyed the linear nature of the email inbox—your newsletters and offers sitting cheek-by-jowl with personal correspondence from a subscriber's ...
  • How to Ensure Your Messages Render CorrectlyEmail Marketing
    You might think you've done your rendering homework, but that might not be the case. "Don't assume that the custom template you tested several months ago is still rendering correctly ...
  • Four Steps to SEO-Friendly ContentSearch Engine Marketing
    "You have a great website. It has beautiful images, a compelling theme and intuitive navigation, all designed to take eager visitors to complete descriptions of your proprietary products and services," ...
  • How to Use Twitter to Boost Buzz, Sales and EngagementSocial Media
    In September, UNIQLO UK launched Lucky Counter, a piece of marketing genius that compelled users to Tweet about the company's products. Each time they did, the products got more appealing. How? Lucky ...
  • Track the Pulse of Top iPhone and iPad AppsMobile Marketing
    One of the most frustrating things about the iTunes store is its unintuitive search function. That's why folks have invented new apps like AppsFire for iPhone. It's an application that ...
  • Five Ways to Win Customers With Augmented RealitySocial Media
    You know you could benefit by adding one or another new technology to your branding efforts, but how exactly? Well, it helps to look at existing examples of the latest cool ...
  • Four Ways to Grow Your Email ListEmail Marketing
    "The start of a great email list is one that is filled with customers and prospects who have said yes to receiving information from you and who will be moved ...
  • An Easy Way to Enhance Your Online Customer SupportSocial Media
    The Internet has changed the very definition of brand engagement. Thankfully, online tools for customer relationship management keep evolving to meet the challenge. If you lack time to build online ...
  • One Thing Most Viral Campaigns Know Up FrontMarketing in a Downturn
    As our recessionary hangover drags on, you're probably thinking of evermore-creative ways to engage customers. But Drew McLellan of the Marketing Minute blog offers this caveat: "As you are crafting ...
  • Two Ad-Design Rules to Make Your Brand Message StickCustomer Insight
    "Brand identifiability is under the advertiser's control and is a key consideration in ad design," note the authors of a recent research report on the effectiveness of visual ads. But ...
  • Five Reasons to Make Social Media Part of Your SEO StrategySearch Engine Marketing
    It's well known in SEO circles that most links created through social media are "nofollow"—and therefore don't help sites rank higher with search engines. Some SEO professionals believe there's no SEO ...
  • How Jimmy Choo Boosted Its Brand With CatchaChooSocial Media
    From April to June, luxury shoe vendor Jimmy Choo leapt into tennis-shoe production and social media with a splash: It dreamed up CatchaChoo, a "trainer hunt" that united the real ...
  • Why You Might Want to Send an Email on SundayEmail Marketing
    While most experts will say there's no such thing as the perfect time to send your email offer or newsletter, conventional wisdom holds that Tuesday—generally speaking—is the best day for ...
  • Three Brilliant Lessons From Gilt.comSmall Business
    "To say that Gilt.com is on fire may be something of [an] understatement," says Rohit Bhargava at the Influential Marketing Blog. "The site, which features daily special sales of luxury ...
  • Two Ways to Be Indispensable to Your CustomersMarketing in a Downturn
    "One of the truly jarring dimensions of the Great Recession is the death sentence it has imposed on hundreds of brands, even whole companies, that were once familiar parts of ...
  • Three Tips for Easier Website ConversionsCustomer Insight
    "Whether you're an HR director trying to help your employees choose the right insurance plan or a marketing manager trying to move more televisions, understanding the way people react to ...
  • Twitter-Based Customer Service: How Best Buy Gets It RightSocial Media
    In a minor stroke of genius, Best Buy created @Twelpforce, a Twitter-based means to pose tech questions and get answers in real time. Today, Twelpforce is more than 28,000 followers strong. ...
  • Five New Branding Lessons From Lady GagaSocial Media
    It's Lady Gaga lesson-time again. After all, she is a marketer who consistently goes viral. And her results ring loud: Gaga's the first artist to hit 1 billion YouTube views. ...
  • Three Ways to Kick-Start a Sales CycleB2B Marketing
    A 2009 survey of decision makers in B2B companies found that "86% of the 'unique benefits' touted by vendors were not perceived as unique or having enough impact to create ...
  • Four Ways to Maintain Customer Loyalty in a DownturnMarketing in a Downturn
    "Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones," writes Chintan Bharwada in an article at MarketingProfs. "Loyal customers ...
  • How Miracle-Gro Uses Email to Grow Offline SalesEmail Marketing
    "One click between email message and e-commerce is so ingrained for all of us—as both buyers and marketers—that it's almost nostalgic to think of using email solely to promote offline ...
  • Use a Food App to Hawk a Product Line. Why Not?Mobile Marketing
    We love photographing food—local gems we hope to immortalize and share. Now there's an app for that! Inspired by Foursquare, Foodspotting lets users snap pictures of food and share the name ...

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