Last week for SocialTech early bird + save $100 more with code BEMINE. Register now »

Benefit of PRO Membership Benefit of PRO membership

Marketing Quick Reads

Access hundreds of our Customer Behavior resources here. Select any of the popular topics below to narrow your search.

More Marketing Topics

SEARCH thousands of marketing articles, seminars, Take 10, case studies, research, and downloads


MarketingProfs Today

Get new marketing updates delivered to your inbox! Sign up for MarketingProfs Today for FREE!


Get to the Po!nt Newsletters

Bite-sized topic-specific newsletters on B2B Marketing, Content Marketing, Email Marketing, Search Engine Marketing, Small Business, Social Media and more. Sign up for one, two or all...for FREE!


Sign Up for Get To The Po!nt Newsletters

Unlimited Seminars for a Year

Try PRO Membership and get 35+ online seminars plus access to our whole seminar library.

Try Membership Today

What Our Members Say

CustomersCheck out what our members say about Marketing Profs.
Read more

Marketing Quick Reads: Customer Behavior

Get unlimited access to all of our exclusive marketing resources Try Membership Today
  • Old Spice Guy's Viral Coup: How He Did ItSocial Media
    From July 13 to 14, "Old Spice Guy" (towel-clad spokesman Isaiah Mustafah) responded to users' Old Spice references at YouTube. Short YouTube video clips featured OSG charming users with witty repartee. ...
  • Four Triggers That Show a Shift in Prospect InterestB2B Marketing
    "Triggers are behavioral indications of a shift in prospect interest," Ardath Albee notes in a recent post at the Marketing Interactions blog. "They result from the ways in which prospects ...
  • Three Ways to Reach Readers Who'd Rather Be at the BeachEmail Marketing
    During the hot summer months, email marketers often despair of subscribers whose minds are somewhere else. "So how can you make your email marketing messages matter to office workers counting ...
  • Hispanic Marketing Tactics That Work With Savvy ShoppersMarketing in a Downturn
    American businesses spent $5 billion reaching the Hispanic market in 2008, and for good reason. By 2013, Latinos will control 10 percent—or a staggering $1.4 trillion—of the country's buying power. ...
  • Three Crucial Ways to Serve Today's Wired ShoppersCustomer Insight
    Today's consumers are "eager to use mobile devices to inform in-store decisions," says Target's Kris Roberts in a recent article that quotes experts on the subject at Knowledge@Wharton. Digital innovations, ...
  • How Chick-Fil-A's Email Offer Brought Customers Into Stores Email Marketing
    In a post at the Bronto blog, Julie Waite says you may know Chick-Fil-A recently introduced a Spicy Chicken Sandwich. "What you may not have heard," she notes, "was that ...
  • How to Get Inside Your Target Audience's HeadSmall Business
    It's one thing to market to people just like you. But what if you have nothing in common with your target audience? How do you get inside their head? In ...
  • How Wheat Thins Mined Twitter to Surprise FansSocial Media
    The best path to the heart is still the stomach, and Nabisco apparently knows it. The company recently began mining Twitter to find customers who love its Wheat Thins crackers ...
  • Focus on 'Job,' not Customer Segment, for Product SuccessSmall Business
    In 2005, the Harvard Business Review published the influential article "Marketing Malpractice: The Cause and the Cure." Its authors—Clayton M. Christensen, Scott Cook and Taddy Hall—argued that we often set ...
  • Facebook Users: Four Key StatsSocial Media
    It's easy to get lost in the Facebook hype. Everybody's on it—but is "everybody" relevant to you? Here's a quick way to find out. Check out Research Spotlight: Facebook, a ...
  • Go Shopping: It's a Cool Way to Check Out the CompetitionMarketing in a Downturn
    You spend a lot of time ensuring the best-possible experience for every customer purchasing your product or service. You've trained a friendly, knowledgeable staff, and you use customer feedback—both positive ...
  • Why 'Spray and Pray' Email Marketing Doesn't WorkEmail Marketing
    Your B2B email marketing program might have a good reason for sending a steady stream of one-size-fits-all messages to prospects. "The idea being that by keeping these folks exposed to ...
  • You Can Calculate the Value of a Customer TweetSocial Media
    Ever wonder about the true long-range value of a tweet? Now you don't have to guess. Just plug a link, phrase, hashtag or screen name into TweetReach.com to get a ...
  • Beware the Danger of Strategic Shortages: Hot ≠ LovedCustomer Insight
    In a recent article in the Harvard Business Review, Uzma Khan discusses the results of a study she and her colleagues conducted that examined the difference between consumers' wanting a ...
  • Two Key Ways Email Can Boost Results in Other ChannelsEmail Marketing
    "[O]nce you've created a regular email-communications program, or developed your smart auto-responders, are you remembering to strategically use email to strengthen and encourage relationships with your list members in other ...
  • Tips for Building a Hot Mobile AppMobile Marketing
    In April, Morgan Stanley analyst Mary Meeker issued her report on this year's Internet trends. It included this revelation: Mobile is a hit, and in the next five years, people will ...
  • Map Your Twitter Data to Boost Customer EngagementSocial Media
    Chloe Sladden (@ChloeS) of Twitter recently said Twitter was worth more to MTV during the 2009 Video Music Awards than Nielsen was. Twitter worked with MTV to provide illustrated data ...
  • Ways That Customer Feedback Can Help Product DevelopmentSocial Media
    Incorporating customers' viewpoints into your business isn't just a fresh form of CRM, it can also make existing and future products better. Community manager Dawn Lacallade says her company Solarwinds ...
  • Wake up Your Customers with New SubcategoriesCustomer Insight
    At first look, the task of arranging a category of products for your customers to choose from may seem to be relatively simple, say the authors of a new research ...
  • One Easy Way to Make Your Emails More ReadableEmail Marketing
    Writing at the Retail Email blog, Chad White offers some interesting facts about the Baby-Boomer generation. First, by 2015, nearly half of the US population will be age 50 or ...
  • 'I'm Sorry': Three Ways to Say It to CustomersSmall Business
    No matter how excellent your company's product or service, and no matter how outstanding your customer service team, you will encounter disgruntled customers. It's a fact of life. And, warns ...
  • Tips for Comparing Your Site to Competitors: Do You Stand Out?Search Engine Marketing
    In a post at the SEOmoz blog, Laura Lippay asks, "What makes your site different? Remarkable?" Stumped? Well, one great way to determine how your site stacks up against the competition is ...
  • Boost Customer Service With a Little Digital MagicMobile Marketing
    Ever wanted to share a snowman in springtime, send a love letter to a stranger—or surprise a loyal customer with a gift message? Get a load of Layar, which puts the ...
  • How Open Should You Be in Social Media?Social Media
    One of the challenges facing businesses today is deciding how open to be in online communities. Well, here's some good news: Openness in social media can vary. Businesses can start slow ...
  • Four Email Must-Do Principles to Boost ResponseEmail Marketing
    As email becomes ever more prominent in the typical marketing mix, we can expect a few slip-ups and oversights. According to Max Kalehoff—writing at the AttentionMax blog—telltale symptoms of lax ...

Results for Marketing Quick Reads » Customer Behavior: 126 - 150 of 745
Previous 1 2 3 4 5 6 7 8 9 10 11 12 … 29 30 Next

 

Join over 434,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


Better Business Bureau Seal