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Marketing Quick Reads: Customer Behavior

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  • I've Got Your BackMarketing in a Downturn
    "I have a friend in Florida who owns six Subway franchises," writes Barry Densa in an article at MarketingProfs. "He's rolling in dough, whole wheat, and greenbacks." Lucky guy. But few ...
  • Wow, What Are the Odds of That?Customer Insight
    Salespeople have long known that establishing rapport with a customer can help close a sale. And in these days of the cautious consumer, the tactic of revealing personal information about ...
  • The Next Big Thing Is Already HereEmail Marketing
    "In the technology industry," writes Morgan Stewart in an article at MarketingProfs, "we are constantly focused on the next big thing." And there's often an assumption that whatever comes next ...
  • Move Over, Night RiderMobile Marketing
    We like to emphasize that mobile is probably the most personalized technology available so far in the 21st century. And these days, finding ways to incorporate yourself into users' daily ...
  • Mix It Up, BabyEmail Marketing
    In May 2009, Omniture and The CMO Club asked 102 CMOs to rate the relative effectiveness of digital-marketing media. The vast majority (78 percent) gave top marks to email marketing, ...
  • When Pizza Turns a New LeafSocial Media
    It'd be an understatement to say 2009 was a tough year for Domino's Pizza, what with the awkward employees-abusing-food scandal. A quick recap: two bored employees recorded themselves doing unpleasant things with ...
  • Time for That Annual Check-upCustomer Insight
    Now that companies are running at full throttle in the brand-new year, it's a good time to do a quick maintenance check of customer-service standards—and size up staff performance in ...
  • All in Good (SEO) TimeSearch Engine Marketing
    "They say an Internet year is … equivalent to seven normal years," says Kevin Gibbon in a post at SEOptimise—meaning that we can witness seven real-world-years' worth of change in ...
  • Now There's an Owl for ThatMobile Marketing
    Sweet news, hardcore Twitter users! Hootsuite—the Twitter management tool developed with marketers in mind—just released an app for the iPhone. That means you can now access the handy features of Hootsuite ...
  • Time for Tea and TweetsSocial Media
    Remember when we told you about Twitcam, the service that lets you stream live video via Twitter? This is kind of like that, but with more oomph and less lag. Say ...
  • Hurry Up or You'll Be Sorry!Email Marketing
    Some companies seem addicted to email campaigns that shout breathless, time-sensitive offers. Each week, it seems, they tell subscribers about special deals that simply can't be missed—only to make a similar ...
  • You Were Right Here All the Time?Search Engine Marketing
    We recently encouraged businesses to expand their local search horizons and add more local flavor to their national search campaigns. Now, in a post at the Content Rich blog, Jon Wuebben ...
  • Lessons of the Little MermaidSocial Media
    You're probably familiar with the story of The Little Mermaid. In this classic tale of unrequited love, a girl exchanges her voice for the chance to be close to a ...
  • Show Me That You Know MeB2B Marketing
    "B2B marketing is harder than B2C marketing," says Kyle Flaherty at the Dance With Strangers blog. Why? Because "B2B marketing is really B2C2C2C2C2C marketing," he explains. On the surface, B2B marketing ...
  • I No Robot. Hear Me?Email Marketing
    Too often, argues Julia Rubiner in the Editorial Emergency newsletter, automated email messages lack the human touch. "They frequently sound like they're coming from a robot for whom English is ...
  • No Clipboards HereSmall Business
    Let's say you're out running errands and can find what you need at either of two stores. Both are well stocked and conveniently located, and both offer plenty of parking—but ...
  • Cheers to a New Year of SEOSearch Engine Marketing
    What do bartenders and websites have in common? Both need to be optimized to succeed. So says Jill Whalen in an amusing article at Search Engine Land. She demonstrates how the rules ...
  • I Knew You'd Be There for MeMobile Marketing
    Belgian beer label Stella Artois has added a splash of engagement to its marketing strategy with Le Bar Guide. Developed by Acrossair, Le Bar Guide is a free app that points ...
  • Ride the Wedding-Dance WaveSocial Media
    Last summer, a happy couple sent ripples through the Net when their video, JK Wedding Entrance Dance, hit YouTube. The video depicted a wedding entourage dancing down the aisle to Chris ...
  • Give 'em What They Want Today!Marketing in a Downturn
    "Retailers have complained incessantly about unfair competition from e-commerce stores," writes Mark Riffey at the Business is Personal blog, "but not enough have done something about it." Online shopping is undeniably ...
  • Don't Let This One Get Away!Customer Insight
    One notable effect of the economic downturn is the marked increase in consumer frugality. Marketers near and far are in hot pursuit of savvy pricing strategies that prod wary customers ...
  • Show Me the Way, WhispererEmail Marketing
    "Do you know what your data [are] telling you?" asks Kelly Lorenz in a post at the Bronto blog. If you're not sure what to make of the copious information ...
  • You'll Be Shocked and Amazed! Or Maybe Not.Small Business
    The purpose of a subject line or headline is, obviously, to persuade a reader that she must look inside. But if your tantalizing teaser promises far more than the email ...
  • It's All in How You Say ItSearch Engine Marketing
    Your own keyword analytics data is the most valuable marketing asset of your company, says WordStream’s Larry Kim in an article at MarketingProfs. The data contained in the keyword report ...
  • May I Make This Annoying for You?Marketing in a Downturn
    "I was at my bank earlier this week, making a deposit, when I saw a display for VISA gift cards," recounts Drew McLellan at his Marketing Minute blog. "I needed ...

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