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Marketing Quick Reads: Customer Behavior

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  • Why Can't We Still Be Friends?Email Marketing
    In a recent post at her Flooring the Consumer blog, C.B. Whittemore discusses the frustrations of transferring newsletter subscriptions from one email address to another. "It's really easy to unsubscribe," ...
  • Textbook Text MarketingSocial Media
    As marketers continue to see good ROI from finely tuned mobile strategies, the humble text message has acquired newfound cachet. And in a recent video posted at the CenterNetworks blog, ...
  • Get Choosy Moms to Choose YouCustomer Insight
    Merchants are hard at work these days trying to influence customer choice. Here's some new research that might help. Specifically, these researchers looked at how assortment size influences whether shoppers ...
  • This Space For RentEmail Marketing
    Your e-newsletter is an excellent tool for maintaining customer relationships. But it can also generate income if you offer cool ad space in it.  In a recent article at MarketingProfs, Drew Adams ...
  • Words, Words, and More WordsSearch Engine Marketing
    A new trend uncovered by Hitwise reveals that search queries on all major search engines are starting to get longer and longer. In a recent study, the measurement firm found ...
  • Don't Make This Harder Than It IsEmail Marketing
    "I am still unsubscribing from lots of emails in an email account that I no longer wish to use," writes Tamara Gielen in a post at BeRelevant!  "While doing so, I've ...
  • Orange CrushMarketing Inspiration
    When Tropicana unveiled entirely new packaging for its Pure Premium orange juice early this year, the company received an unexpectedly vocal response from a small cadre of customers. According to ...
  • Behold the Golden ChannelEmail Marketing
    If you're new to digital marketing, you're not alone—and it's never too late to start making an online impact. This especially holds true with email—which, for many marketers, has proved ...
  • When the Crowd AttacksSocial Media
    On Friday 2/27, Skittles surrendered itself to the Zeitgeist. Visits to Skittles.com led users directly to Wikipedia (later changed to a Twitter search for "skittles," then to the official Facebook ...
  • I Just Need to Know You CareCustomer Insight
    What's the key to keeping customers loyal during the downturn? A new report from Forrester Research says it all comes down to showing that you care. "Customer experience" is the ...
  • Tell Me More, Tell Me MoreEmail Marketing
    Under normal circumstances, Dylan Boyd believes email copy should be clear and concise. He explains his straightforward rationale in a post at the Email Wars blog: "[I]f I get 500-700 ...
  • Sure, I'll Come Fly With You!Email Marketing
    It's refreshing when a company seems to get it right, and DJ Waldow uses a post at the Bronto blog to explain why email messages from US Airways impress him ...
  • You're Driving Me Crazy!Email Marketing
    Dylan Boyd, who blogs at The Email Wars, tells the story of an email with the subject line: "Limited time only: save up to 25%! Plus get free shipping." Within, ...
  • It Really Is All in the MindSocial Media
    Lingerie label Agent Provocateur is characterized by its risqué unmentionables and the naughty ladies that grace its adverts. So when it announced plans to explore social media earlier this year, ...
  • Tell It Like It Is, With a SmileB2B Marketing
    "Given the challenging times we're living in, it's likely that the worldview your prospects hold today is not the same one they held a year, or even several months, ago," ...
  • My Brand Can Beat Up Your BrandCustomer Insight
    What is this thing called brand loyalty? What are we really thinking when we say we prefer Brand X over another? These researchers identified some key thought processes of brand ...
  • Coming on Too StrongSmall Business
    Not long ago, Ardath Albee of the Marketing Interactions blog registered with a company's Web site so she could download a whitepaper that looked interesting. The next day she received ...
  • Monday, Wednesday, Happy DaysEmail Marketing
    Is it better to send an email on Monday or Wednesday? What about Tuesday or Friday? If you wonder about each day's pros and cons, a post at the 60 ...
  • Give Away the Good StuffMarketing Inspiration
    "If you want to create something very good," says Tom Peters, "it takes time, energy, and sometimes money." That, he argues, is exactly why you should give away your finest ...
  • Dare to Go Viral, Part TwoSocial Media
    Last week, we offered tips to help you determine your authentic corporate voice. Now that you've collected some cool insights, here's our second set of tips, to help you in your ...
  • You Come Here Often?B2B Marketing
    "Blogs, wikis, podcasts, vodcasts, social networks, mobile[s] … webinars, e-newsletters, print magazines, trade shows, RSS feeds, industry websites …" These are just some of the channels now available for meeting ...
  • What Am I, Chopped Liver?Customer Insight
    It looks like companies may talk the talk of customer service, but not that many walk the walk. That's the finding of a recent study by the CMO Council. As ...
  • Hey, Pop! We Can Do This!Email Marketing
    According to Kara Trivunovic and Andrew Osterday, most mom-and-pop businesses can't do much with email marketing advice that concentrates on sophisticated topics like multivariate testing, dynamic content development and data ...
  • Don't Look PhishyEmail Marketing
    You know you're on the up-and-up, and that your email messages contain legitimate offers for actual products or services. Unfortunately, though, you're often sharing inbox space with fraudulent messages that ...
  • Brand 'Em, and Let 'Em Roam FreeCustomer Insight
    We are exposed to people interacting with their favorite brands every day—for instance, commuters drinking bottled water. Might these glimpses of others using common brands influence our own brand choices? ...

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