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Marketing Quick Reads: Customer Behavior

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  • Are Popover Forms Right for You?Email Marketing
    Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers ...
  • Four Ways to Optimize Your Email's Call to ActionEmail Marketing
    Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot. During ...
  • Social Media Trends With Benefits in 2012Social Media
    The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media ...
  • Three Tips for Effective Feedback-Loop ManagementEmail Marketing
    "If you are a large-volume sender of email, you should be signed up for all the feedback loops that are available," writes Tom Sather in an article at MarketingProfs. "Why? ...
  • Maximizing Your Brand Presence on Google+Social Media
    Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about." As Google's ...
  • The Importance of Relevance: A Cautionary TaleEmail Marketing
    "Today I was sad," writes Tara Jacobsen at the Marketing Artfully blog. "I got a message from someone who I like a lot and have been 'friends' with on the ...
  • Some Do's and Don'ts of Social UpdatingSocial Media
    It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself. Amalia Agathou of ...
  • Why Content Marketing Rules (and What's in It for You)Content Marketing
    "Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organization like yours an enormous opportunity to engage directly with your customers or would-be customers," write Ann Handley and CC ...
  • Four Timeless Email Copywriting CommandmentsEmail Marketing
    Any successful email campaign begins with a good offer. But you won't close the sale or earn the click-through if your copy doesn't do its job. For instance: Are you ...
  • How to Bridge the Left Brain-Right Brain Gap In Your Loyalty ProgramSmall Business
    "To deliver the critical wow factor that draws consumers into loyalty programs and keeps them there," writes Fred Thompson at MarketingProfs, "marketers must get inside customers' heads." What you'll find ...
  • How to Avoid Four Deadly Email Program SinsEmail Marketing
    "There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the ...
  • Four Reasons Haters Are Good for Your CompanySmall Business
    Your company will always have haters—unhappy customers who go out of their way to trash your product, service or customer service at every opportunity. "They often find their way onto ...
  • Do Your Product Suggestions Delight or Alienate Subscribers?Email Marketing
    We all know purchase confirmations are a great place to suggest complementary products and generate additional sales. But how well does your system work? In a post at the Bronto ...
  • How to Nurture Brand Advocates and Keep Them LoyalSocial Media
    John McTigue believes the number of brand advocates you have is more useful than more-easily-accessible metrics like "How many hits?" or "How many likes?" for online marketing. Advocates are those ...
  • Why Targeting MattersEmail Marketing
    In a post at her eponymous blog, Elaine Fogel asks how frequently you receive email with content that has no relevance. "I'll bet it's a lot," she says with certainty. ...
  • How Would You Register Existing Subscribers for a New Newsletter?Email Marketing
    When subscribers are receiving your general newsletter, what's the best way to get them registered for a newly launched supplement that focuses on a more specific topic? In a post at ...
  • Why Spelling Matters for SEOSearch Engine Marketing
    "Spelling plays an important role when it comes to the SEO of a website," notes a post at the Brandignity blog. "Google claims it is not a direct factor they ...
  • Four Ways to Treat Your Email Subscribers Like FriendsEmail Marketing
    According to the 60 Second Marketer blog, email marketing is powerful because it delivers your message to a subscriber's inner sanctum—alongside party evites from friends and photos from recent family ...
  • Seven Ways to 'Gamify' Your Online Marketing OutreachSocial Media
    We've talked up a storm about "gamification," and here's why: As ShuffleBrain CEO Amy Kim says, "gamers are everywhere; everyone's a gamer." And the best way to engage these fun ...
  • Three Ways to Avoid Email Marketing OblivionEmail Marketing
    Are you enduring a steady decline in clickthrough rates? Having more difficulty proving ROI? Or seeing unsubscribe rates rise while the lifetime of an average opt-in falls? According to Michael ...
  • Is Your Content Too Focused?Search Engine Marketing
    Any SEO strategy hinges on offering relevant, valuable information. But that might not mean what you think it does. According to the Todaymade blog, we content marketers gravitate toward discussions of ...
  • Should You Change Your From Line?Email Marketing
    Should you change the from line you use in email campaigns? According to Mark Brownlow, most people would advise against it—strenuously—on the grounds that messages might be ignored or marked ...
  • The Customer Is Always Right -- Except When He Isn'tSmall Business
    We say the customer is always right. But what happens when bad customers co-opt the adage to justify their bad behavior? At least one company "fires" them—to the delight of ...
  • The Importance of Variety in Email CampaignsEmail Marketing
    Have your email campaigns gotten into a rut? When you bombard subscribers with the same basic message over and over again, your offers start to lose their power—even when they ...
  • How to Keep the Subscribers You Already HaveEmail Marketing
    The growth of a substantial email list doesn't just happen; it takes time, energy and money. But all that effort goes to waste if your campaigns don't continually engage hard-won ...

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