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Video Marketing Tutorials: Most Recent

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  • Take 10: A Step-by-Step Guide to Launching an Employee Advocacy Program
    Released on Sep 23, 2016 with Stephan Hovnanian
    In just 10 minutes, we'll go through the seven steps you need to launch an engaging and highly successful employee advocacy program. You'll learn how to define success, create a content strategy, and get the right people involved from the start so your program can grow. more
  • Take 10: Seven Steps to a Successful Re-Engagement Campaign
    Released on Sep 9, 2016 with Meera Kothand
    In just 10 minutes, we'll show you why a subscriber re-engagement campaign is an important part of your email marketing strategy. We'll share a seven-step process detailing how to set up and launch your re-engagement campaign from scratch. You'll leave with a thorough understanding of the different types of winback emails, the order in which to send them, and what to do with inactive subscribers. more
  • Take 10: How to Create and Leverage Testimonial Videos
    Released on Aug 26, 2016 with Marsha Druker
    In just 10 minutes, you'll learn everything you need to get started creating testimonial video content for your company's marketing efforts. We'll show you how to harness the art of storytelling for better videos, along with various ways to promote the finished product across your website, social channels, and marketing campaigns. You'll walk away with actionable steps to plan, create, and leverage effective testimonial video content. more
  • Take 10: Four Essentials for Successful Event Planning
    Released on Aug 5, 2016 with Matt Heinz
    In just 10 minutes, we'll share the four elements you need in your event planning to guarantee success. We'll cover best practices for how to organize, focus, and execute from pre-planning to post event follow-up. You'll leave with tools you can apply to any event to achieve your objectives and goals. more
  • Take 10: How to Build a Scrappy Brand Blueprint
    Released on Jul 22, 2016 with Nick Westergaard
    In just 10 minutes, we'll show you how to build a five-part blueprint you can use to grow your brand's presence on any budget. You'll leave with actionable steps to create a clear and consistent brand experience across all channels. more
  • Take 10: DIY Public Relations in 15 Minutes a Day
    Released on Jul 8, 2016 with Tom Gimbel
    In just 10 minutes, we'll share actionable public relations tactics to grow your brand. We'll teach you how to identify reporters and outlets that cover your area of expertise, along with how to introduce and position your company or spokesperson as the go-to source for reporters. You leave with tools and resources to secure media coverage—without relying on outside help. more
  • Take 10: Get a Seat at the CEO's Table
    Released on Jun 17, 2016 with Marc Rubner
    In just 10 minutes, you'll learn the keys to help advance your career to the C-suite. We'll share tips on how to best communicate with your CEO and what you can do to stand out to earn that coveted seat at the table. more
  • Take 10: How to Optimize Your LinkedIn Profile With Keywords
    Released on Jun 3, 2016 with Cindy Hagemann
    In just 10 minutes, we'll show you how to drive traffic to your profile with one of LinkedIn's best kept secrets—search engine optimization (SEO). We'll share how to add keywords to certain sections of your LinkedIn profile to increase visitors (improving your opportunities for employment), improve networking capabilities, or simply connect to the right people. You'll leave with a thorough understanding of the power of keywords and how to use them to get better visibility on LinkedIn. more
  • Take 10: Get the Most Out of Your Mobile SEO Strategy
    Released on May 20, 2016 with Christina Inge
    In just 10 minutes, we'll walk you through the most recent—and upcoming—changes that will transform search and enable you to reach and win new customers. You'll walk away with actionable steps to get your site found by your customers on their phones and tablets. more
  • Take 10: Three Sales Metrics Marketing Should Own
    Released on May 6, 2016 with Samantha Stone
    In just 10 minutes, we'll explain why it's time for marketers to take shared ownership of three traditional sales metrics and how, by doing so, you can improve collaboration and focus on activities which drive the business forward. more
  • Take 10: How to Leverage Your Online Community
    Released on Apr 15, 2016 with Paul Chaney
    In just 10 minutes, we'll share six practical tips that will help you tap into this valuable resource to grow your business and benefit your customers. From setting goals to becoming a good listener, you'll leave with actionable steps to build a stronger online community. more
  • Take 10: How to Use Your CRM Data to Boost Advertising ROI
    Released on Apr 1, 2016 with Joseph Kerschbaum
    In just 10 minutes, you'll learn how to boost your return on advertising spend (ROAS) by leveraging the data you already have. We'll cover practical tips on how to segment your CRM lists, upload them into Google AdWords and Facebook advertising, and use them to help you expand and refine your campaigns. more
  • Take 10: Five Simple Ways to Lower Your Bounce Rates
    Released on Mar 18, 2016 with Sherice Jacob
    In just 10 minutes, you'll learn five simple ways to lower your bounce rates. We'll discuss the importance of great copy, common layout and navigation issues, and little-known pitfalls that could cause visitors to leave. more
  • Take 10: Nine Things to Remove From Your Website
    Released on Mar 11, 2016 with Andy Crestodina
    In just 10 minutes, we'll ask the tough questions about your website content including: do you really want people to click that? And does it even work as website content? From press releases and email links, to PDFs and cat videos, we'll show you nine things to remove from your website so you'll want to run (not walk) to your content management system for immediate changes. more
  • Take 10: Create Your Content Strategy in Eight Steps
    Released on Feb 19, 2016 with Jennifer Smoldt
    In just 10 minutes, you'll learn how to create a killer content marketing plan. We'll discuss why it's so important to have a well-documented strategy in place, as well as how to identify your distinct differentiators and create a unique story that will appeal to your target audience. more
  • Take 10: What Does SEO Look Like Today?
    Released on Feb 5, 2016 with Jon-Mikel Bailey
    In just 10 minutes, we'll show you what really matters to search engines today. You'll gain tips to build better search engine visibility with techniques you can implement right away. We'll also cover the importance of good content and context, how to apply social signals, and simple on-site optimization to improve your rankings. more
  • Take 10: How to Develop an Effective Podcast
    Released on Jan 22, 2016 with Bob Knorpp
    In just 10 minutes, the creator of one of today's most successful B2B podcasts will break down the process of creating a program that provides your listeners with content they'll be eager to hear and achieves your business objectives. We'll also share expert tips on script development, the importance of consistency, and how to prepare your guests for a more interesting conversation. more
  • Take 10: Four Ways to Increase Your Email Clickthrough Rates
    Released on Jan 8, 2016 with Stephan Hovnanian
    In just 10 minutes, we'll cover four design and copy techniques that will get your subscribers to take action. We'll also show you how to measure the lift they give your campaigns. more
  • Take 10: Personal Branding Strategy—How to Get Famous
    Released on Jan 1, 2016 with Jeremy Miller
    In just 10 minutes, you'll learn how to grow your personal brand by scaling your influence. We'll share steps on how to stand out online, engage your audience, and enhance your reputation. You'll learn how to grow your audience, and leverage content-creating habits that drive results. more
  • Take 10: 10 Tips for Creating Quality Video on Your Smartphone
    Released on Dec 18, 2015 with Rocky Walls
    In just 10 minutes, we'll share simple, straight-to-the-point tips for creating high-quality video using your smartphone. From shooting, to sharing, to editing, you'll leave with actionable tactics you can put to use right away. more
  • Take 10: Reduce Your Email Bounce Rate
    Released on Dec 11, 2015 with Austin Bliss
    In just 10 minutes, we'll show you how to reduce your email bounce rate for a fraction of the cost of replacing names. We'll share easy-to-use strategies that you can apply right away to help you reconnect with lost customers. more
  • Take 10: Three Ways to Maximize Your Tradeshow Presence
    Released on Dec 4, 2015 with Justin Hersh
    In just 10 minutes, you'll learn three key ways to get the most out of your tradeshow investment. We'll discuss the importance of starting with clear and measurable objectives, share tips on how your company can deliver compelling experiences on the show floor, and show examples of real companies that put these tips into action to boost their booth traffic and ROI. more
  • Take 10: Make the Most of Pinterest—How to Harness the Power of Pins for Real ROI
    Released on Nov 20, 2015 with Dana Kelly
    In just 10 minutes, we'll walk you through Pinterest's content best practices and share effective content distribution tactics. You'll learn which content trends can help drive growth in your own Pinterest community. We'll give you the tools and tips you need to achieve positive ROI from your Pinterest efforts. more
  • Take 10: Repurpose Content for Your Blog
    Released on Nov 13, 2015 with Allie Gray Freeland
    In just 10 minutes, you'll learn how to save time and resources by maximizing the lifetime value of your pre-existing content. We'll walk you through how to repurpose content for your blog, so you can breathe new life into press releases, sales decks, customer service transcripts, social content, and more. more
  • Take 10: Your Guide to Quick and Easy Social Media Images
    Released on Nov 6, 2015 with Cynthia Sanchez
    In just 10 minutes, you'll learn how easy and inexpensive it can be to make images that will help your social media stand out and get the right kind of attention. We'll shed light onto the tools available to you and share tips to help you get started right away. more

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