Video Tutorials: Metrics & ROI
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In just 10 minutes, you'll learn easy, do-it-yourself tips for measuring your trade show program—in real time. more
In just 10 minutes, you'll learn how to successfully use predictive analytics to optimize your campaigns and improve customer experience. more
In just 10 minutes, you'll learn how to create custom URLs for your campaigns that will improve your Google Analytics tracking tenfold and, ultimately, improve your campaign performance. more
In just 10 minutes, you'll learn how to best engage with your customers, why engagement is important, and how to put it to good use! more
In just 10 minutes, David B. Thomas will walk you through a step-by-step approach that will help you understand how to measure the bottom-line value of your social media efforts. more
In just 10 minutes, learn how to integrate free (or inexpensive) tools like Google Analytics and HootSuite Pro into your website and social media campaigns to help track social media performance and report on social media results. more
In this Take 10, competitive intelligence expert Scott Swigart tells you which Q&A sites are prime spots for unearthing a mother lode of information on your competition and how best to stake your claim. more
Released on Apr 15, 2011 with Scott Swigart
In this Take 10 webcast, competitive intelligence expert Scott Swigart explains how you can gather data from a variety of public information sources, such as Google and LinkedIn, and then connect the dots to gain insight into who your competition's customers actually are. more
In just 10 minutes, SEO expert Janet Driscoll Miller guides you through the process of setting up a multivariate test using Google Website Optimizer. more
Released on Mar 4, 2011 with Janet Driscoll Miller
In this Take 10 webcast, optimization expert Janet Driscoll Miller walks you through how to set up an A/B experiment in Google Website Optimizer. She demonstrates each step in the process. more
Released on Feb 18, 2011 with Michael Miller
This 10-minute webcast gives a quick rundown of the top online marketing activities, then helps you decide which ones your business should use. more
Released on Jan 28, 2011 with Michael Miller
This webcast is your guide to creating an effective plan for your digital marketing and traditional marketing activities. more
Released on Jan 7, 2011 with Scott SwigartLet competitive intelligence expert Scott Swigart show you the way as he explains which sources to tap, what types of information to look for, and how to corroborate your findings when researching publicly traded companies. more
Released on Nov 5, 2010 with Michael Miller
Learn how to access the right data so you can slice and dice it to better understand which videos are working, and which could benefit from a little reconstructive surgery. It's all covered in this short but comprehensive tutorial presented by online marketing specialist Michael Miller. more
Released on Aug 27, 2010 with Justin CutroniAs the old saying goes: "Garbage in, garbage out." We don't want to fill Google Analytics with garbage or it will be useless when it comes time for analysis. In this Take 10 Justin Cutroni will walk you through some of the basic settings in Google Analytics to help make sure your data is correct and useful. more
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