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Video Marketing Tutorials: Brand Management

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  • Take 10: Three Steps to Creating Elite Brand Ambassadors
    Released on Apr 10, 2015 with Robin Samora
    In just 10 minutes, you'll learn how to identify employees or subcontractors as a brand ambassadors who can represent your product, service, or brand. We'll discuss how to educate them on your company's unique story, company values, and how to help you attract new talent to keep your brand top of mind. more
  • Take 10: How to Develop a Dynamic Creative Briefing Document
    Released on Jan 2, 2015 with R. Stephen Rayfield
    In just 10 minutes, we'll discuss the key components of a creative briefing document. You'll be able to take what you learned and develop a document that provides solid direction and parameters to your agency, internal marketing communications team, and/or any other group that has a hand in developing your product or brand campaign. more
  • Take 10: How to Create an Emotional Connection with a Customer
    Released on May 9, 2014 with Christine M. Barney
    In just 10 minutes, you'll learn three easy steps to determine the type of brand you are, build your brand's reputation, and tune in to your customers' needs. Armed with this knowledge, you'll guarantee the customer experience matches the brand promise and turn fence-sitters into evangelists. more
  • Take 10: Three Critical Steps to Launching Your Audio Brand
    Released on Apr 25, 2014 with Colleen Fahey
    In just 10 minutes, you'll learn how to identify your brand's key values and you'll discover how to turn these values into a musical vocabulary unique to your brand. more
  • Take 10: Striking The Balance Between Merchandising and Branding for Your Ecommerce Website
    Released on Jun 7, 2013 with Brent Niemuth
    In just 10 minutes, learn how to appeal to basic human instincts and create an online experience that will delight anyone who visits your site while encouraging sales. more
  • Take 10: How to Build a Socially Savvy Brand
    Released on Feb 15, 2013 with Heidi Cohen
    In just 10 minutes, you'll learn how to define all aspects of your brand, from colors to images, sound, video, the tangible and intangible elements, and more. more
  • Take 10: How to Create a Customer Advocate Program
    Released on Oct 19, 2012 with Michael Brito
    In just 10 minutes, you'll learn how to create customer advocates and how to leverage them in a way that will help your bottom line! more
  • Take 10: Six Ways to Turn Your Brand Into Eye Candy for Your Consumers
    Released on Jun 1, 2012 with Nick Westergaard This online marketing seminar received 4 star(s)
    In just 10 minutes, you'll learn how to proactively prepare your brand for this social visual revolution and ensure that you have a sexy and cohesive brand image that's ready for consumption by your audience. more
  • Take 10:  Four Ways to Monetize Local Daily Deals
    Released on May 18, 2012 with Amy Fowler
    Just like everything else, there's a right way and a wrong way to add daily deals into your marketing mix. In just 10 minutes, you'll learn the right way to make daily deals lucrative for your business. more
  • Take 10: A Recipe for Success—7 Content Marketing Tips from The Best Chefs in the Biz
    Released on May 11, 2012 with Verónica Maria Jarski
    In just 10 minutes, you'll learn seven easily digestible and tactical tips taken from some of the top chefs in the biz. Paired with your handy Take 10 checklist, these tips will allow you to tackle your content marketing challenges with no reservations. more
  • Take 10: How to Effectively Use Traditional Marketing in the Digital Age
    Released on Apr 6, 2012 with Elaine Fogel
    In just 10 minutes, you'll learn how you can use traditional marketing (print advertising, direct mail, etc.) as the perfect complement to your digital marketing strategy. more
  • Take 10: How to Add a Facebook Like Box to Your Website
    Released on May 13, 2011 with John Haydon
    In this Take 10, social media expert John Haydon will teach you how to add a Facebook Like Box to your website. You'll also learn how to customize the look and feel of the Like Box so it matches your website. more
  • Take 10: Using LinkedIn Company Pages for Networking and Prospecting
    Released on Nov 26, 2010 with Jason Alba This online marketing seminar received 5 star(s)
    Find out why Companies is LinkedIn expert Jason Alba's second favorite feature as he explains where to go on LinkedIn to find key data and how to use it for networking and prospecting. more
  • Take 10: Crank Up Conversions With Your Facebook Welcome Tab
    Released on Nov 12, 2010 with Zach Welch This online marketing seminar received 5 star(s)
    Did you know that for every 100 people who visit a branded Facebook page, only an average of 23% convert into fans? In just 10 minutes, Facebook whiz Zach Welch will show you what to change, and how to change it, so that your fan conversion rates rise and you can effectively continue reaching out to those users. more
  • Take 10: How to Use Google Analytics Filters to Clean up Your Data
    Released on Oct 29, 2010 with Justin Cutroni This online marketing seminar received 5 star(s)
    There are simple fixes that can be completed within a matter of minutes to improve the quality of your numbers and make them easier to analyze. Google Analytics specialist Justin Cutroni is here to show you how. more
  • Take 10: Everything You Need to Know About LinkedIn Events
    Released on Oct 8, 2010 with Jason Alba This online marketing seminar received 5 star(s)
    Take a quick 10-minute tour of LinkedIn Events with expert Jason Alba, who spells out not only how to access and use the Events application, but also how to wield its branding and word-of-mouth powers. more
  • Take 10: Everything You Need to Know About LinkedIn Polls
    Released on Oct 8, 2010 with Jason Alba This online marketing seminar received 5 star(s)
    Join us in this 10-minute tutorial in which Jason Alba outlines the six things you need to do in connection with the LinkedIn Polls application to get your messaging out, establish subject matter expertise, and remind your audience what your brand is all about. more
  • Take 10: Tips for Building Your Online Profile and Advancing Your Career
    Released on Sep 3, 2010 with William Arruda
    Presenter William Arruda, president of Reach Personal Branding, gives you the top 10 tips for ensuring that your online profile presents the image that you want it to be. He talks about Google search results for your name, deadly digital dirt, the three Cs of branding, and more. more
  • Take 10:  Should You Have a Facebook Group, a Fan Page or Both?
    Released on Sep 3, 2010 with Jeff Widman This online marketing seminar received 5 star(s)
    To help you decide whether to start a Facebook Group or Page (or both), Jeff Widman efficiently identifies and analyzes the differences between them. He highlights which businesses need a Group, which need a Page, and which ones don't need either. more
  • Take 10: Optimize Your LinkedIn Profile in 11 Easy Steps
    Released on Jul 16, 2010 with Jason Alba This online marketing seminar received 5 star(s)
    Learn from Jason Alba how to create a LinkedIn Profile that is powerful, compelling and that makes a strong favorable impression on the viewer. more
  • Take 10: How to Market Your Products and Services on LinkedIn
    Released on Jul 16, 2010 with Jason Alba
    This webcast shows you how to put your brand in front of people and keep it there. Plus, learn skills to engage in relevant conversations on LinkedIn—or start them yourself. more
  • Take 10: Everything You Need to Know About LinkedIn Groups
    Released on Jul 16, 2010 with Jason Alba This online marketing seminar received 5 star(s)
    Learn the finer points of LinkedIn Groups, find Groups appropriate for you and discover how to share your brand once you are a member. more
  • Take 10: Everything You Need to Know About LinkedIn Answers
    Released on Jul 16, 2010 with Jason Alba This online marketing seminar received 5 star(s)
    This webcast teaches you how to craft questions that put your brand in front of your prospects and clients as well as establish you as a thought leader in your space. Plus, LinkedIn expert Jason Alba shows you how to participate by answering questions from other LinkedIn members as well. more
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