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Video Marketing Tutorials: Marketing Strategy

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  • Take 10: Three Ways to Maximize Your Tradeshow Presence
    Released on Dec 4, 2015 with Justin Hersh
    In just 10 minutes, you'll learn three key ways to get the most out of your tradeshow investment. We'll discuss the importance of starting with clear and measurable objectives, share tips on how your company can deliver compelling experiences on the show floor, and show examples of real companies that put these tips into action to boost their booth traffic and ROI. more
  • Take 10: Make the Most of Pinterest—How to Harness the Power of Pins for Real ROI
    Released on Nov 20, 2015 with Dana Kelly
    In just 10 minutes, we'll walk you through Pinterest's content best practices and share effective content distribution tactics. You'll learn which content trends can help drive growth in your own Pinterest community. We'll give you the tools and tips you need to achieve positive ROI from your Pinterest efforts. more
  • Take 10: How to Successfully Describe Your Services
    Released on Oct 23, 2015 with Gillian Vallee
    In just 10 minutes, you'll learn how to craft a top-notch services description that can help you win more business. more
  • Take 10: Three Ways to Make Sure Your Press Release Gets Noticed
    Released on Sep 18, 2015 with Nash Riggins
    In just 10 minutes, we'll walk you through three simple steps to ensure your press releases make it to print. You'll learn how to craft a newsworthy angle, adhere to universal journalistic guidelines, and give editors just the right amount of spice to help your press release stand out from the rest. more
  • Take 10: How to Name Your Brand
    Released on Sep 4, 2015 with Jeremy Miller
    In just 10 minutes, we'll discuss how to choose a brand name that resonates with your customers. We'll walk you through the four types of names and the elements that make them sticky, as well as teach you how to evaluate your company and product names against the competition. more
  • Take 10: Five Keys to a Better Direct Mail List
    Released on Aug 21, 2015 with Keith Goodman
    In just 10 minutes, we'll share the different types of prospect lists available as well as tips to help you select the right list to reach new customers. You'll also learn how to enhance and segment your existing marketing data to drive better results from your direct mail campaign. more
  • Take 10: Three Steps for Using Influencer Video to Increase Your Bottom Line
    Released on Aug 7, 2015 with Mark Lerner
    In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way. Using these steps, you'll be able to implement a strategy that will help you reach your goals and give you a leg up on the competition. more
  • Take 10: The 10 Web Marketing Areas You Need to Focus on Now
    Released on Jan 9, 2015 with Stoney deGeyter
    In just 10 minutes, we'll identify the top 10 online marketing areas you should be focusing on, and provide you with three action items for each. With your top 10 list and actionable to-dos in hand, you can eliminate the less impactful projects, and hone your time, money, and energy on what really matters and gives you the best ROI. more
  • Take 10: How to Become a Trade Show Rock Star—10 Trade Show Pitfalls to Avoid
    Released on Sep 19, 2014 with Jim Beretta
    In just 10 minutes, you'll learn about 10 trade show pitfalls and how you can avoid them. Eliminating these trade show 'fails' will save you time and money, and help you release your inner trade show rock star. more
  • Take 10: Six Keys to Creating a Successful Direct Mail Campaign Plan
    Released on Aug 8, 2014 with Keith Goodman
    In just 10 minutes, you'll learn six key points to address when developing a direct mail campaign plan. You'll walk away with the tactical tips and tools you need to increase your campaign's efficiency and effectiveness. more
  • Take 10: Day One With Marketing Automation, What to Do?
    Released on Aug 1, 2014 with Inga Romanoff
    In just 10 minutes, you'll learn key steps for a full marketing automation migration, ensuring a quick and efficient installation. Learn how to design your own implementation plan, become an internal expert on the topic for your company, and demonstrate the true ROI of your marketing automation platform. more
  • Take 10: How to Create a Tactical Sales and Marketing Plan in Eight Hours or Less
    Released on Jul 18, 2014 with James Obermayer
    In just 10 minutes, you'll learn how to create your own SWOT analysis, and well-defined goals, objectives, strategies, and tactics. With this information, you'll be able to develop your own sales and marketing plan in 8 hours (or less!). more
  • Take 10: How to Create a Teaser Video
    Released on Jun 20, 2014 with Ken Cossin
    In just 10 minutes, you'll learn how to create excitement around your new product launch by producing a winning teaser video. You'll also learn how to promote your video pre- and post-release to ensure it gets viewed. more
  • Take 10: Six Ways to Use Direct Mail More Effectively
    Released on Apr 18, 2014 with Keith Goodman
    In just 10 minutes, we'll look at the anatomy of a successful direct mail piece, dive into six reasons why direct mail is (still) effective, and show you how you to boost the ROI of your direct mail campaigns. more
  • Take 10: Three Ways to Find Creative Inspiration Outside the Office
    Released on Apr 4, 2014 with Amy Marks-McGee
    In just 10 minutes, you'll learn three critical steps that will not only help you identify your brand's key values, but will allow you to develop these values into your brand's own unique musical vocabulary. more
  • Take 10: Three Simple Steps to Identify Your Buyer Personas
    Released on Mar 28, 2014 with Jon-Mikel Bailey
    In just 10 minutes, we'll take a look at some fun and effective ways to gain a deeper understanding of your audience (a.k.a. your "buyer personas"), and together, we will learn how to develop yours! more
  • Take 10: How to Strike a Balance Between Analytics and Creativity
    Released on Mar 14, 2014 with Kathleen Schultz
    In just 10 minutes, you'll learn the top two skills an artist and a scientist must possess and how they mesh together to deliver sales and profitability to your business. more
  • Take 10: How to Ensure Your Target Audience Views Your Content
    Released on Mar 7, 2014 with Ran Gishri
    In just 10 minutes, you'll learn the most effective means for content distribution and viewing, allowing you to enjoy higher returns on your content creation spend. more
  • Take 10: How to Close More Opportunities—Immediately!
    Released on Jan 31, 2014 with Cal Harrison
    Looking to shorten the sales cycle and close more leads? You can do just that by learning how to discern which opportunities are most viable and focus on those that you can quickly win. more
  • Take 10: Three Steps to Optimize Your Lead Nurturing Content
    Released on Dec 20, 2013 with Gretchen Scheiman
    In just 10 minutes, you'll learn three steps for optimizing your lead nurturing content to your target audience, so you can help drive prospects closer to a sale. more
  • Take 10: Craft the Perfect Call to Action
    Released on Dec 13, 2013 with Lois Brayfield
    In just 10 minutes, you'll learn how to strategically create a call to action your customers will care about and will pay attention to. more
  • Take 10: Key Tips to Consider When Creating a Digital Strategy
    Released on Dec 6, 2013 with Allen Weiss
    In just 10 minutes, we'll discuss why a comprehensive digital strategy is different than just implementing digital tactics. more
  • Take 10: Appealing to the Ego to Get Great Content
    Released on Nov 1, 2013 with Ian Greenleigh
    In just 10 minutes, we'll discuss four proven ways to create powerful "ego cycles" by accessing the egos of influencers and of your target audience. more
  • Take 10: Inventory Management Pitfalls to Avoid
    Released on Oct 25, 2013 with Kathleen Schultz
    In just 10 minutes, you'll learn what pitfalls to avoid by following industry best practices. more
  • Take 10: Six SEO Tips to Make Your Content Shine
    Released on Sep 27, 2013 with Lisa Gerber
    In just 10 minutes, you'll learn the principles of SEO and six tactics for optimizing your content so that your customers (and prospective customers) can find you easily online. more

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