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Guides and Reports: Market Research

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  • Marketing Automation Management: Basics and Best Practices
    Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
  • Research Spotlight: Twitter
    A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
  • Research Spotlight: Facebook
    Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
  • Slowpoke's Guide to Digital Marketing
    Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
  • LinkedIn Success Stories
    LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
  • Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innovation
    Engaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
  • B2B Marketing in 2009: Trends in Strategies and Spending
    Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  • Benchmark Research: Marketing in the Economic Crisis
    These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
  • Email Marketing Benchmark Report 2008
    This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
  • B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 Media
    Research on how Web 1.0 and Web 2.0 can be used in effective Lead Generation campaigns
  • Small Biz How-To Guide: Market Research
    Need to learn about your customers without the big price tag of market research firms? This guide on do-it-yourself market research will help you get the information you need to position your business without emptying the corporate coffers.
  • Small Biz How-To Guide: Avoiding Key Pitfalls
    Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
  • SWOT Analysis How-To Guide
    This comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
  • Online Research How-To Guide
    Set clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
  • Benchmark Survey: Voice of the Customer
    Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are incorporating the voice of the customer into their marketing, their product development, and their management. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  • Benchmark Survey: Marketing to Hispanics
    Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  • Competitive Analysis Template
    A thorough competitive analysis is a critical component of a solid marketing plan. It is an exercise that will provide you with valuable insights to guide the development of your business strategy. This 20-page template will make the project quick and easy, and you can end up with a leg up on your compeition.
  • Using Google as a Research Tool
    This in-depth handbook will walk you through the ins and outs of using Google as a powerful resource for market research. In 27 easy-to-follow pages with a dozen screen shots, this PDF is a handy tool you will want to print and keep nearby as you learn to incorporate the new techniques into your search routines.
  • Sales and Marketing Alignment
    In January 2005, MathMarketing and MarketingProfs obtained the views of marketing professionals from around the world about the alignment between Sales and Marketing. With 1390 detailed responses from businesses headquartered in 84 countries, we have a solid base of considered opinion. 32% of businesses see the alignment between Sales and Marketing as a ‘top three’ priority for the year ahead. This report has been prepared to shed light on why, and what these businesses are doing about it.
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