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Guides and Reports: Metrics & ROI

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  • The Marketer's Guide to Campaign Measurement, Tracking, and Analysis
    In this 23-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis.
  • The Modern Market for Market Research
    Market research is no longer a tactic isolated to the largest corporations with the biggest budgets and executed by door-to-door foot soldiers painstakingly collecting small samples of customer data. The data in this report reveals a clear disconnect between businesses' appetite for customer information and the budget and execution they use to acquire it. This report explores that further and dives into several other interesting revelations.
  • Marketing Automation Management: Basics and Best Practices
    Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
  • Research Spotlight: Twitter
    A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
  • Website Conversion Success Stories
    Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
  • Social Media ROI Success Stories
    Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
  • Benchmark Research: Marketing in the Economic Crisis
    These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
  • Email Marketing Benchmark Report 2008
    This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
  • B2B Lead Generation: Marketing ROI & Performance Evaluation Study
    MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
  • Benchmark Report: Marketing ROI (Year 3)
    In this 2007 survey, the third annual on ROI, respondents who use ROI for their marketing efforts expect greater growth and enjoy greater confidence from their senior management than respondents who don't use ROI.
  • Small Biz How-To Guide: Avoiding Key Pitfalls
    Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
  • E-Newsletter How-To Guide
    The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  • Marketing Metrics How-To Guide
    Metrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
  • SWOT Analysis How-To Guide
    This comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
  • B2B Direct Marketing How-To Guide
    Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  • Benchmark Report : Marketing ROI (Year 2)
    This 2006 survey, the second annual ROI study, demonstrates that companies are definitely getting the ROI message. This study shows a significant increase in the number of companies that have implemented some form of Marketing ROI measurements. And let's face it, Marketing ROI is here to stay. Jim Lenskold says, "Marketing ROI will continue to be a priority as long as maximizing profits is a priority for corporations." Well said, Jim.
  • Benchmark Report: Marketing ROI (Year 1)
    In a 2005 survey, the first in an annual series, Jim Lenskold found that only 1 in 5 respondents was actually using ROI measures for marketing efforts -- 99% of those respondents indicate increased profitability due to the use of ROI. See this and subsequent reports for a full picture of the evolution of marketing ROI.
  • Sales & Marketing Alignment - Apr. 2005
    Need a little help getting your marketing efforts in sync with your sales efforts? Look no further. A 2005 study of MarketingProfs members worldwide found that companies that successfully aligned sales with marketing perform better in many sales measures than their “unaligned” competition. Aligned companies enjoyed 5.4% faster growth, 38% more proposals closed, 36% fewer customers lost, and 40% more new business coming from marketing leads than unaligned firms. Read the complete analysis and take advantage of the recommendations from this exhaustive report.
  • Marketing ROI and the Sales Funnel
    In this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.
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