Deploying an advocacy program that engages and sustains employees throughout the company takes the same coordinated effort as an external marketing campaign. The benefits go beyond lead generation to include stronger brand loyalty, brand awareness, a positively charged employee culture, and even improved social recruiting.
In just 10 minutes, we'll go through the seven steps you need to launch an engaging and highly successful employee advocacy program. You'll learn how to define success, create a content strategy, and get the right people involved from the start so your program can grow.
THIS VIDEO TUTORIAL FEATURES:
Stephan Hovnanian is a content solutions architect at Bambu, an advocacy platform by Sprout Social. He has spent most of his professional career as an email marketer and business owner focused on helping companies build stronger relationships with their audiences.
Twitter: @stephanhov
LinkedIn: Stephan Hovnanian
