Most marketing campaigns are developed around guesswork. But thanks to social technologies, every marketer now has access to cost-effective consumer research—online conversations—that can uncover important insights that drive your customers to engage and even purchase. This research is more than just monitoring or listening—it's diving in with an eye for finding research and insights.
In this PRO seminar, we'll share examples of companies using conversation research to drive product innovation, address customer experience issues, and inform messaging and communications. You'll leave with a practical approach to help you begin mining your online conversations to discover important data and insights.
THIS WEBINAR FEATURES:
Jason Falls is one of the most widely read and respected voices in the digital marketing and social media industries. His digital strategies have touched a number of the world's most iconic brands including GE Appliances, AT&T, Valvoline, Buffalo Trace, Humana, Rawlings, Maker's Mark, Tempur-Pedic, Fireball Whisky, GM, and more. Jason leads digital and social strategy for Cornett, a full-service ad agency in Lexington, KY. His forthcoming third book on influence and influencer marketing is due from Entrepreneur Press in late 2020/early 2021. He loves the kick-ass state of Kentucky, sports, and bourbon.
