Presenter: Michael Goodman
Broadcast on
Friday, May 18, 2007
Duration: 90 minutes
Cost: $129
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Statistics show that nine out of 10 new businesses fail within the first five years. And the majority of those don’t make it more than two years. Veteran marketing/management consultant Michael Goodman looks behind the grim statistics and shares his observations about WHY they fail and what smart marketers can do to keep their companies from becoming casualties.
Michael's insights have the potential to save struggling companies and help others gain a leg up in the competitive marketplace.
This is the 1st installment in our Small Business Seminar Series. These sessions will be held monthly on Friday afternoons. We’ll deal with everything, including: advertising, taglines, promotion, budgeting, publicity and low-cost (even no-cost) market research. We’ll use case studies from small B2B and B2C companies, and we’ll borrow some ideas from large companies that have paid the big bucks for some of the most valuable lessons in marketing.
SPECIAL BONUS: This seminar comes with a handy How-To Guide, safeguarding small businesses against the most common pitfalls that cause business failure. It will be ready for you to download on the day of the broadcast.
Be sure to check out the other events in this series:
Marketers, company owners and general managers in all industries. This seminar will address both B2B and B2C markets.
This series is a must for marketers and entrepreneurs in small and medium-sized companies where everyone has to pitch in and make sure the work gets done and products and services are delivered as promised. Taken together the sessions promise to deliver a virtual “SBMBA” – a Small Business MBA.
Michael Goodman is a senior marketing and management consultant with experience that spans the spectrum from micro-businesses and start-ups to the Fortune 25. He learned marketing at corporate giants Procter & Gamble, Frito-Lay and Playtex. He has consulted with clients in both business-to-business and business-to-consumer; local, regional, national and international markets; and industries ranging from industrial chemicals and consumer packaged goods to financial services and healthcare.
Of the participants who evaluated this seminar, 90% would recommend it to a colleague. Some of their comments:
"Seminar Leader was expert in field, addressed topics that mattered to me, stayed on topic, used relevant case studies and seemed to enjoy himself."
"Just the right amount of detail to cover the topic -- good case studies, too! Definitely worth listening to the audio, not just downloading the slides. Good Q&A dialogue as well."
"This is stuff we should of known before we started our company."
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