Small Business Series: Do-It-Yourself Market Research

Presenter: Michael Goodman
Broadcast on Friday, June 22, 2007
Duration: 90 minutes
Cost: $129

The amount you spend on market research isn’t the most important consideration. The key is asking the right high-gain questions and knowing what to do with the answers.

This seminar will cover not only the various options for market research, but also six do-it-yourself approaches that can yield better results than studies costing thousands of dollars. And the turn-around time is often a fraction of what a major project would involve.

Learn how you can become the market research maven in your company. And learn how to decide when you should do it yourself and when you need outside help.

This is the 2nd installment in our Small Business Seminar Series. These sessions will be held monthly on Friday afternoons. We’ll deal with everything, including: advertising, taglines, promotion, budgeting, publicity and low-cost (even no-cost) market research. We’ll use case studies from small B2B and B2C companies, and we’ll borrow some ideas from large companies that have paid the big bucks for some of the most valuable lessons in marketing.

Special Bonus: Seminar participants will also have access to a new MarketingProfs How-To Guide on Market Research. We'll post that for downloading soon.

Be sure to check out the other events in this series:

You Will Learn

How market research can be a “secret weapon” for your small business
The most important “knowledge nugget” an entrepreneur needs to have
6 proven low-cost/no-cost market research techniques you can implement yourself
Getting the maximum mileage from your market research
How to decide if and when you need professional help (and how to get it without blowing your budget)

Who Should Attend

This seminar will address both B2B and B2C markets. It's intended for:

Marketers and general managers in small- and medium-sized companies
Entrepreneurs who are planning to start a new business
Service professionals and consultants in small practices
Consultants and marketing service providers who serve the small business community

This series is a must for marketers and entrepreneurs in small and medium-sized companies where everyone has to pitch in and make sure the work gets done and products and services are delivered as promised. Taken together the sessions promise to deliver a virtual “SBMBA” – a Small Business MBA.

About The Presenter

Michael Goodman is a senior marketing and management consultant with experience that spans the spectrum from micro-businesses and start-ups to the Fortune 25. He learned marketing at corporate giants Procter & Gamble, Frito-Lay and Playtex. He has consulted with clients in both business-to-business and business-to-consumer; local, regional, national and international markets; and industries ranging from industrial chemicals and consumer packaged goods to financial services and healthcare.

What Participants Said

Of the participants who evaluated this seminar, 90% would recommend it to a colleague. Some of their comments:

"Very complete coverage of the marketing research topic, particularly focused on low-budget small to mid-sized businesses. Professionally prepared, well articulated, and easily understood. Terrific handouts. Very much worth the time and expense."

"A comprehensive market research primer that you can implement yourself at no cost except your time. Goodman is a valuable, insightful resource. DIY marketing actions that can save money but also help determine when you might benefit more from using a professional."

"This seminar provides good practical information on how to be self-sufficient and provides good advice and caveats. Be sure to stick around for the Q&A session. The questions are good and the answers are very in-depth."

"Good refresher in Marketing Research, update with online environment in mind."

"This was an excellent presentation by a very well-prepared professional. I can't imagine how it could be made better. If I have to get picky and say something, it would be that some of the presentation topics can be less lengthy, more of the real life examples, which are terrific. What I am most impressed with is Michael's ability to be articulate and to the point."