Killer Web Content: Make the Sale and Build the Brand, with Gerry McGovern

Presenter: Gerry McGovern
Broadcast on Wednesday, December 08, 2004
Duration: 90 minutes
Cost: $129

If you believe that content can make the sale and build the brand, this virtual seminar is for you. If commerce is selling with people, then ecommerce is selling with content. The right content—words and images—on your website can make a dramatic difference to the results you get from your Web investment.

Great websites put content first, technology second. Great marketers know that a website is much more about giving attention, than getting it, and that the way you give attention is with quality content.

This virtual seminar is nothing if not practical. No fancy jargon; just the facts. Lots of examples of how the very best websites—Amazon, Lands End, Ryanair.com, Microsoft—use content to drive sales and achieve objectives. These may be mega websites, but the lessons that they can teach are applicable across the board. At the end of the day, there's really only two types of content—good content and bad content. Gerry McGovern, international speaker and frequent contributor to MarketingProfs.com, will help you publish the good stuff.

PLEASE NOTE: More recent seminars with Gerry are also available from MarketingProfs, including:

Killer Web Content on December 6, 2006, and
Best Practices in Web Content on December 7, 2006

You Will Learn

How to identify your killer content—that small percentage of content that will drive the majority of actions on your website
How to identify the most effective publishing processes to create this content on an ongoing basis
How to build the right team with the right skills mix
How to write for maximum impact (why good linking is the foundation of all great web writing, how to optimize content for search engines, etc.)

Who Should Attend

You're going to find this webinar useful if you're involved in managing or running a website where you need to publish content on a regular basis.

About The Presenter

Gerry McGovern is regarded by many as the leading international expert on helping organizations deliver value with their web content. He has spoken in over 30 countries on Web content and is frequently rated the best speaker at conferences around the world. Gerry has written three books and is currently working on a fourth, two with Financial Times Prentice Hall, entitled: Content Critical and The Web Content Style Guide. Design Research News stated that Content Critical "should be on the reading list of every course in Web design." Knowledge Management Review described it as a "bible" of content management. Involved with the Web since the early Nineties, his clients include HSBC, Novartis, U.S. State Department, Microsoft, and University of California, San Diego.

What Participants Said

Of the participants who evaluated this seminar, 91% would recommend it to a colleague. Some of their comments:

"You hear so much about the importance of the technical end of Web sites and very little about the impact that good writing can have on the Web experience. This seminar got me fired up about my online writing. It's made me more aware of the differences in writing for the Web and writing for traditional marcom pieces. Thank you!"

"If you want a compelling, entertaining and informative presentation on the importance of *content* and how to structure it for maximum impact, then this seminar is for you."

"This seminar is is a good reinforcement as to how different it is to prepare content for the web versus print or other mediums."

"Builds content-management skills that helps the web site copywriter transition from a mere "putter-upper" to an editor."

"If you want top-notch content advice delivered in a straightforward, jargon free manner - this is the seminar for you. The first hour of this seminar flew by like 5 minutes."