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How to Tell Your Story to the Media

Presenter:
Gail Z. Martin
Broadcast:
Thu., Jun 21, 2007, 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 5 star(s)
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Looking for a big bang without big bucks? Want the secrets behind "free" publicity?

Positive media exposure is cheaper than paid advertising—and it can be much more effective—but nothing valuable is really "free." Good Public Relations and great media relations require work, preparation, media savvy and some risk-taking!

Companies of all sizes that know how to plug into traditional and online media can generate big buzz without a big budget. But without a good grasp of PR basics, a media blitz can quickly become a public relations disaster.

Presenter

Gail Z. Martin is an author, entrepreneur and educator. She owns DreamSpinner Communications, offering exceptional business writing and marketing services to companies of all sizes throughout the U.S. and Canada. Her seminars share powerful marketing techniques for small and growing businesses.

Gail is a frequent contributor of non-fiction articles for local, regional and national magazines. She is also an adjunct professor for UNC Charlotte, where she teaches Public Relations Writing and Public Speaking. Gail holds an MBA from The Pennsylvania State University in Marketing and has over 20 years of corporate/ nonprofit/consulting experience.

Gail is the author of The Summoner: Book One in The Chronicles of The Necromancer, a fantasy adventure series, and The Blood King (2008).

Who Should Attend?

Business owners, entrepreneurs, and marketers in all industries. Gather your colleagues around a monitor in the conference room and have everyone benefit from the advice and techniques shared. After the program is over, you can discuss ways of using this information to improve your marketing.

What Will You Learn?

  • The one thing you should NEVER do when the media calls
  • How to identify your best media partners
  • How to tell your unique business story to the media
  • How to become a media darling
  • What NOT to do when bad news strikes

You'll come away with:

  • A game plan for reaching out to the media
  • An action plan for creating the Real Story of your business
  • A three-step process for handling bad news
  • A "secret recipe" for media success
  • A 30-second checklist to make sure you’re camera-ready
Marketing Tips, Public Relations, Targeting, Word-of-Mouth, Writing

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