Presenter: Gail Z. Martin
Broadcast on
Thursday, June 21, 2007
Duration: 90 minutes
Cost: $129
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Looking for a big bang without big bucks? Want the secrets behind “free” publicity?
Positive media exposure is cheaper than paid advertising — and it can be much more effective — but nothing valuable is really “free.” Good Public Relations and great media relations require work, preparation, media savvy and some risk-taking!
Companies of all sizes that know how to plug into traditional and online media can generate big buzz without a big budget. But without a good grasp of PR basics, a media blitz can quickly become a public relations disaster.
You’ll come away with:
Business owners, entrepreneurs, and marketers in all industries. Gather your colleagues around a monitor in the conference room and have everyone benefit from the advice and techniques shared. After the program is over, you can discuss ways of using this information to improve your marketing.
Gail Z. Martin is an author, entrepreneur and educator. She owns DreamSpinner Communications, offering exceptional business writing and marketing services to companies of all sizes throughout the U.S. and Canada. Her seminars share powerful marketing techniques for small and growing businesses.
Gail is a frequent contributor of non-fiction articles for local, regional and national magazines. She is also an adjunct professor for UNC Charlotte, where she teaches Public Relations Writing and Public Speaking. Gail holds an MBA from The Pennsylvania State University in Marketing and has over 20 years of corporate/ nonprofit/consulting experience.
Gail is the author of The Summoner: Book One in The Chronicles of The Necromancer, a fantasy adventure series, and The Blood King (2008).
Of the participants who evaluated this seminar, 95% would recommend it to a colleague. Some of their comments:
"Some valuable insight provided. Good refresher for experienced PR people."
"Very informative, she gave good detailed information and good examples (real situations). It was not a waste of time, and kept me intrigued to stay on line. Thank you!"
"Good seminar for learning the basics to PR or as a refresher."
"I learned some things today; there were good points brought out. I also like the Q/A part -- good questions and answers today."
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