What Marketers Need to Know about Podcasting and Streaming Video

Presenter: Jeremiah Owyang
Broadcast on Thursday, August 09, 2007
Duration: 90 minutes
Cost: $129.00

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Online communications are changing. Customers are now sharing their brand and product experiences with each other using podcasts, online video and now live video streaming. With the web evolving to also include these richer media channels, the savvy marketer must learn how to listen, understand and use the same media.

Learn from a leading blogger, podcaster and live streaming expert as he shares in this interactive seminar how B2B and B2C corporations are using these tools to reach customers.

You Will Learn

• An overview of the changes and what you should know
• Practical B2B and B2C case studies
• How to get started with a limited budget
• Doing it right, doing it wrong and being irrelevant
• How to understand the trends: faster, smaller and mobile
• The ROI conundrum and how to measure your effectiveness

Who Should Attend

Who Should Attend: Marketing professionals in communications, advertising and PR, in all industries. Whether you're an online media newbie or you're already streaming away, you'll get great ideas from this seminar.

About The Presenter

Jeremiah Owyang is a well known web strategy and media expert and is sought out by both Fortune 1000 and startup companies. He is currently director of corporate media strategy at PodTech.net. In this role, he consults with PodTech's Fortune 1000. He also writes a daily blog Web Strategy by Jeremiah and speaks at technology, public relations and marketing conferences about web and media strategy.

Before PodTech, Jeremiah was responsible for the strategy and development of corporate web programs at Hitachi Data Systems, Exodus Communications, Cable and Wireless and World Savings (now Wachovia). Most recently at Hitachi Data Systems, Jeremiah lead the Social Media program connecting customers using blogs, forums, wikis, RSS and podcasts.

Jeremiah Owyang holds a bachelors degree in in Marketing from San Francisco State University.

What Participants Said

Of the participants who evaluated this seminar, 93% would recommend it to a colleague. Some of their comments:

"Jeremiah held my attention throughout this webinar, which is tough to do!"

"Good info about the technology of online marketing through podcasts and streaming video. Gives a good overview."

"Jeremiah gets the space on both a strategic and tactical level."

"Great 30,000 ft. view of what you need to consider for next year's marketing plan/budget."

"Great insight into ways you can extend your brand using new technologies."

"Jeremiah did a great job presenting information that can be somewhat techno geeky to we novices."

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