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Social Media for Marketers: A 15-Step Process to Engage with Your Customers Online

Presenter: Geoff Livingston
Broadcast on Thursday, March 13, 2008
Duration: 90 minutes
Cost: $129

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Things aren't quite so simple for marketers any more. One-mass communication-based approaches don't work quite the same way. (Take a look at this 2-minute "break up" movie to see what we mean.)

If you use old marketing tactics in this new media world, in fact, the results can backfire on well-meaning companies, who are then left with dead-blogs, unviewed videos and languishing social network accounts. Instead, the smartest companies are pairing a change of strategy, and -- just as important -- attitude and tone with a community-based content creation approach. The results? They are successfully re-engineering their marketing for new media success.

This seminar will cover the steps to generate an outstanding social media marketing effort that will compel your online communities to engage.

You Will Learn

• How to research social media communities to find your stakeholders’ issues
• How to build a compelling Editorial Mission your community finds valuable
• How to ensure the corporate value proposition succeeds
• How to inspire your community to believe in the company’s social media
• Tips to ensure your social media effort stays on track

Who Should Attend

Product marketing, online marketing, marketing communication and public relations professionals who need to engage with online communities on behalf of their company.

About The Presenter

Geoff Livingston has worked as a marketing strategist in the Washington, DC region for 14 years. He creates marketing strategy, media relations, branding and Internet marketing campaigns for public and private organizations. Some of his experiences include work for AT&T, the Duke Ellington Jazz Festival, former Israeli Prime Minister Benjamin Netanyahu, Bartleby Books, BEA Systems, Hughes Network Systems, ManTech, the Washington Nationals, Intelsat, Verizon Wireless and many others.

Geoff is author of the recently published book, Now Is Gone: A Primer on New Media for Executives and Entrepreneurs .

What Participants Said

Of the participants who evaluated this seminar, 93% would recommend it to a colleague. Some of their comments:

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"Geoff Livingston's seminar provides a quick presentation of a well-thought-out 15-step process for using social media in marketing, with several examples. It's a good snapshot of a rapidly evolving area, with lots of examples and smart ideas."

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"Social Media - There's nothing to fear but fear itself. Find out what you shouldn't be afraid of but be prepared to change your marketing or even your business."

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"Very informative, realistic - steps that you can actually implement once the presentation is done."

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"If you're looking to build a solid business case as to why your co should invest in social media this will help."

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"Useful, practical info and the Q&A was also good."

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"If you need a great rundown of what works and what doesn't in social media -- this is worth the 90 minutes."

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