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Using e-Metrics to Optimize Your All-Around Marketing Strategy

Presenter: Jim Sterne
Broadcast on Thursday, April 03, 2008
Duration: 90 minutes
Cost: $129

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Online marketing professionals have been monitoring the success of their websites for a little over ten years now. They have been using the Internet to test alternatives in marketing strategy, messaging, positioning, offers, promotions and more. Today, these techniques can be directed at the offline world as well. Marketers now have a new tool for competitive advantage.

Come learn about how capturing information about online customer behavior and customer opinion is setting the stage to a whole new way of quick test-and-measure marketing success. Jim Sterne, Chairman of the Web Analytics Association will speak on:

• What can be measured online and how it can be used to make business decisions
• How leading websites are making the most of continuous marketing improvement
• The variety of online measurement tools that make up the emetrics ecosystem
• Automated marketing in action

This is an encore presentation of our March 20th broadcast. Don't miss it!

You Will Learn

• How web data is the key to customer segmentation and marketing ROI
• How leading marketers are changing what their companies manufacture based on web behavior
• The bare minimum you need to be measuring online and the future of marketing accountability
• What to expect when you tackle a web measurement project

Who Should Attend

Anyone responsible for online marketing success and those who want to optimize their offline marketing as well. Web marketing managers must understand this material well enough to explain it to the rest of the team and marketing executives of all shapes and sizes need to know what's on the horizon.

About The Presenter

Jim Sterne Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." Sterne is the producer of the annual eMetrics Marketing Optimization Summit www.emetrics.org and is the Founding President and current Chairman of the Web Analytics Association www.WebAnalyticsAssociation.org. He was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine.

What Participants Said

Of the participants who evaluated this seminar after its first broadcast on March 20th, 100% would recommend it to a colleague. Some of their comments:

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"The e-Metrics seminar was one of the best I've attended. Jim Sterne presented a comprehensive but succinct (and entertaining) insight into e-metrics. This will be very useful for approaching senior management that doesn't quite get it (yet)."

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"One of the best organized, concise seminars I've attended. Full of concrete direction that will really help your organization to grow. And, of equal importance, Jim stressed starting in SMALL steps ... not one of those gurus who just hits the tops of the mountains, but who understands what it is like for us little guys in the trenches."

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"Very clear walk through of web analytics (with enough specifics for those who have some working knowledge). Loved the fact that it was tied back into traditional marketing -- very important."

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"Interesting overview of Web analytics and the role it (can) play in staying customer-focused."

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"It makes an interesting case for web analytics... it's not just about quantity, but about optimizing."

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"As usual, great content for me to use in my marketing strategies. I am fairly new to MarketingProfs, but have found it extremely valuable."

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