Using e-Metrics to Optimize Your All-Around Marketing Strategy
- Presenter:
- Jim Sterne
- Broadcast:
- Thu., April 03, 2008, 12pm ET (9am PT)
- Length:
- 90 minutes
- Rating:
Online marketing professionals have been monitoring the success of their websites for a little over ten years now. They have been using the Internet to test alternatives in marketing strategy, messaging, positioning, offers, promotions and more. Today, these techniques can be directed at the offline world as well. Marketers now have a new tool for competitive advantage.
Come learn about how capturing information about online customer behavior and customer opinion is setting the stage to a whole new way of quick test-and-measure marketing success. Jim Sterne, Chairman of the Web Analytics Association will speak on:
- What can be measured online and how it can be used to make business decisions
- How leading websites are making the most of continuous marketing improvement
- The variety of online measurement tools that make up the emetrics ecosystem
- Automated marketing in action
This is an encore presentation of our March 20th broadcast. Don't miss it!
Presenter
Jim Sterne Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." Sterne is the producer of the annual eMetrics Marketing Optimization Summit www.emetrics.org and is the Founding President and current Chairman of the Web Analytics Association www.WebAnalyticsAssociation.org. He was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine.
Who Should Attend?
Anyone responsible for online marketing success and those who want to optimize their offline marketing as well. Web marketing managers must understand this material well enough to explain it to the rest of the team and marketing executives of all shapes and sizes need to know what's on the horizon.
What Will You Learn?
- How web data is the key to customer segmentation and marketing ROI
- How leading marketers are changing what their companies manufacture based on web behavior
- The bare minimum you need to be measuring online and the future of marketing accountability
- What to expect when you tackle a web measurement project
Register Now!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO Membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.
Questions?
- Seminar Help & FAQs
- Call our PRO Hotline: (866) 557-9625
- Contact seminars@marketingprofs.com
- Learn More About Our Seminars
Two Ways To Register
-
Buy the single session!
just $129.00 -
Become a PRO Member!
just $279With PRO Membership you'll gain:
- FREE access to 30+ live PRO seminars over the next year!
- Unlimited access to 250+ on-demand seminars in our library.
- PLUS exclusive PRO reports, discounts on our conferences & MarketingProfs University courses, and more!
Registrants & PRO Members
Sign in to access this session and all materials.
What Members Say About This Webcast
"The e-Metrics seminar was one of the best I've attended. Jim Sterne presented a comprehensive but succinct (and entertaining) insight into e-metrics. This will be very useful for approaching senior management that doesn't quite get it (yet)."
"One of the best organized, concise seminars I've attended. Full of concrete direction that will really help your organization to grow. And, of equal importance, Jim stressed starting in SMALL steps ... not one of those gurus who just hits the tops of the mountains, but who understands what it is like for us little guys in the trenches."
"Very clear walk through of web analytics (with enough specifics for those who have some working knowledge). Loved the fact that it was tied back into traditional marketing -- very important."
"Interesting overview of Web analytics and the role it (can) play in staying customer-focused."
"It makes an interesting case for web analytics... it's not just about quantity, but about optimizing."
