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Advanced Tactics in SEO: Part Art, Part Science

Presenter: Stephan Spencer
Broadcast on Thursday, March 27, 2008
Duration: 90 minutes
Cost: $129

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Ever wonder what the SEO pros know that you don't? What tools they use every day that you don't even know exist?

This virtual seminar isn't about search engine optimization fundamentals. You won't learn why links are important for rankings; you won't learn how to justify SEO to your boss. What you will learn is how to take your search engine optimization skill set to the next level, even if you're already a savvy search marketer.

Two renowned search marketing gurus will open up their toolkits, unveiling and demonstrating powerful tools and immediately actionable tactics. If it's not practical, it won't be in this seminar!

You Will Learn

• How to gain higher rankings through Web 2.0, “The Long Tail,” blogs, social networks, widgets, APIs, spiders, and more
• The tools and techniques to ‘reverse engineer’ competing sites that outperform yours in Google
• Well-kept secrets that only the top SEO pros know
• How to take your search engine optimization skillset to the next level, even if you're already a savvy search marketer

Who Should Attend

This session is for any marketer who wants in on the “secret sauce” to rocket past your competitors in the search results. A technical background is not required, but definitely helpful.

If you're new to SEO, make sure you check out these earlier topics that are available on-demand in our library.

About The Presenter

Stephan Spencer is the founder and president of Netconcepts, a web agency that specializes in search engine optimized e-commerce, as well as email marketing through its GravityMail division. Clients include Home Shopping Network, AOL, Verizon SuperPages.com, Discovery Channel, and REI.

Stephan is a frequent speaker at Internet conferences around the globe (including Berlin, London, Toronto, Santiago, Auckland, New York, Chicago, San Francisco, Los Angeles, and places in between) for organizations such as the DMA, the AMA, Shop.org, JupiterMedia/IncisiveMedia (Search Engine Strategies), Internet World, IQPC and IIR.

Stephan is a Senior Contributor to MarketingProfs, a monthly columnist for Practical Ecommerce, and he's been a contributor to DM News, Multichannel Merchant, Catalog Age, Catalog Success and others. He is co-author of the analyst report "The State of Search Engine Marketing 1.0 – New Strategies for Successful Cataloging" published by Catalog Age.

Rand Fishkin is the co-founder and CEO of SEOmoz, a Seattle-based firm providing tools, resources & education to search marketers. Rand runs the popular SEOmoz Search Marketing blog, with more than 20,000 daily subscribers. An engaging public speaker, Rand has addressed audiences in the US, Canada, Europe, and Asia including Google, Microsoft, Stanford University, NPR, Search Marketing Expo and more. His company has been featured in Newsweek magazine, and Rand has been quoted in the Washington Post, USA Today, the Wall Street Journal Online, and numerous other publications

What Participants Said

Of the participants who evaluated this seminar, 96% would recommend it to a colleague. Some of their comments:

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"This provided a bounty of nuts and bolts tips that can be applied immediately. I liked that they jumped right in and didn't waste time with small talk. Some of it was beyond me, but that was better than being bored by content that was too basic."

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"Stephan and Rand really know their stuff. If you are knowledgeable about SEO, you can really get ahead of the curve with this seminar. But don't attend if you are an SEO beginner. You'll get lost in the terminology and details."

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"Content was immediately assimilatable (is that a word?)! I know things I can go and do RIGHT NOW as a result of this 90 minute session. Excellent!"

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"I have been reading and researching SEO tactics and this seminar/Stephen has been the most informative by far!"

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"This seminar takes you past the usual Title Tags and content suggestions you find everywhere else. Rand & Stephan do a great job on provding insight for the real SEOs out there."

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"This seminar was on an advanced level. It was well structured and covered everything it promised."

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"Excellent content for intermediate and advanced SEO pros, not a rehash of basic or dated SEO tactics."

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