Twitter Like You Mean It: The Right Way to Tweet Your Brand

Presenter: Alan Wolk
Broadcast on Thursday, November 13, 2008
Duration: 90 minutes
Cost: $129

You’ve likely been hearing a lot about Twitter these days. Especially once CNN started reading users tweets over the air and The New York Times featured the service in a front page story.

You may also have heard that some companies are using it as a form of customer service.

And you want to learn more.

This 90-minute seminar will teach you best practices for using Twitter for your business. Everything from nuts and bolts techniques like how to set up an account and how to choose an appropriate user name, to how frequently to tweet and what topics to cover.

You’ll learn how to monitor Twitter for mentions of your company and how to respond to comments that range from favorable to unfavorable to neutral. We’ll also examine some success stories like Comcast and Zappos, and look at efforts that were not as successful.

The goal here is to have you leave with a solid plan for getting your company up and running on Twitter and some best practices and rules for using it to your advantage.

You Will Learn

Why “Microblogging” is a misnomer
The benefits of “Ambient Awareness”
How to set up a Twitter account for your company
How to approach customers via Twitter
How to monitor Twitter for mentions of your company, service or product
Best practices for corporate Twitterers

Who Should Attend

Twitter is a valuable tool for everyone in your company from the CEO on down. Marketing, CRM, Customer Service and Sales department managers can all benefit from this session.

About The Presenter

Alan Wolk has staked out a distinctive voice for himself with his "Toad Stool" blog, and is perhaps the only one of the Web 2.0 gurus with a traditional advertising background. Billed as a “frank but fair” look at the ever-evolving social media and advertising scenes, the blog is best known for the series “Your Brand Is Not My Friend,” which deals with the pitfalls established brands make in embracing social media. The wide-ranging appeal of Wolk’s common-sensical approach made waves throughout the blogosphere and helped establish him as one of the most sought after consultants for social media and Web 2.0 thought leadership. Wolk is a strong advocate of Twitter and has helped several companies set up successful Twitter programs.

Prior to “seeing the light,” Wolk was a highly successful creative director who spent years at Ogilvy & Mather, JWT and ‘90s hot shop Anderson & Lembke before moving on to start up Atmosphere, BBDO’s digital agency. A New York City native and Stuyvesant High School graduate, Wolk currently lives in New Jersey with his wife and 2 kids, where he doubles as a Little League and basketball coach.

What Participants Said

Of the participants who evaluated this seminar, 91% would recommend it to a colleague. Some of their comments:

"Great soup-to-nuts seminar on Twitter. How to get started, how to keep it going, and how to keep it manageablge. Good for newbies and experienced alike!"

"This provides enough information to give you a start and make you feel comfortable about trying it."

"This is a great introduction to Twitter to people who don't know about it and for those (like colleagues) who don't know about marketing it's great to learn about the usage of Twitter, how to not overuse it etc..."

"Start tweeting and pay attention to the 'peanut gallery' of comments during the presentation. I have found all of these seminars to be informational and useful expenditure of time."

"It outlined the basics really well and gave real-life reasons for businesses to use Twitter, as well as case studies and ways to apply what you learned."

"This guy knows a lot of stuff about Twitter."