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Behind the Online Curtain: Secrets for Building a Successful Webinar Program

Presenter: Ann Handley, Shelley Ryan
Broadcast on Thursday, April 23, 2009 12pm Eastern
Duration: 90 minutes
Cost: $129

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Plenty of companies are producing online seminars (a.k.a. "webinars") these days that fall short of their goal to attract a specific audience and position the producer as a qualified, trusted resource. If you want to learn how to plan and develop webinars that will draw the kind of prospects you want to reach — and avoid Death by PowerPoint — attend this special broadcast.

Come listen to Shelley Ryan and Ann Handley as they share their own Secret Sauce for planning, producing and promoting a webinar that kicks. Shelley directs the well-regarded and successful online seminar program for MarketingProfs, and Ann Handley is Content Czar for MarketingProfs. Together they will tell you what you need to do to give your own webinar program the edge.

You Will Learn

• Ten rules for compelling content
• Do's and don'ts for finding and compensating speakers
• Tips about seminar timing and format
• What to do with awful slides
• The best ways to handle incoming questions
• Successful promotion tactics
• Production steps you shouldn't overlook
• Questions to ask yourself when choosing a web conferencing platform
• How to get useful audience feedback (plus additional ways to measure your success)
• Other stuff, too

Who Should Attend

Online marketing professionals who are interested in improving or launching... well, webinars! You are probably doing this to generate sales leads, but much of the information from Ann and Shelley will also benefit you if you're focused on delivering webinars for long-distance training.

Are you on Twitter? Follow what participants are saying about this seminar with hashtag #mpweb.

About The Presenter

Ann Handley is Chief Content Officer for MarketingProfs — which means that she heads up All Things Content on the MarketingProfs website and is the Primary Caregiver of our blog, the MarketingProfs Daily Fix. She also blogs at The Huffington Post as well as her personal blog, Annarchy.

Prior to that, she was the co-founder of ClickZ.com.

Even before that, she was a longtime freelance journalist writing on everything from local politics to babies to travel to start-ups and banking and humor. (And sometimes, several topics at once.) She wrote regularly for the Boston Globe as well as a million (give or take) mainstream and trade publications. She wasn't discerning — the truth is, she wrote for anything that would put bread in her jar.

Shelley Ryan sits in the big chair at Online Seminar Mission Control for MarketingProfs. She handles all aspects of production and promotion of the seminars, and has survived every possible disaster with web conferencing technology.

Shelley was a recovering entrepreneur before she joined the MarketingProfs team in 2005 to establish customer service processes. She has also worked in big fat Fortune 100 companies in training and organizational development roles, but she swears she'll never have one of those "normal" pantyhose-and-pumps jobs again.

What Participants Said

Of the participants who evaluated this seminar, 96% would recommend it to a colleague. Some of their comments:

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"If you are considering launching a web seminar program or if you currently have a program in place and are looking to improve what you do, you'll walk away with some golden nuggets you can put to use."

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"Great learning from an organization that shares knowledge built from REAL experience, not theory. It was quite helpful. The supporting course materials were thorough. Ann and Shelley definitely knew their stuff and did well as double team."

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"It's my first MarketingProfs seminar and I'm extremely impressed! I'd say that it's an hour well spent for those planning on doing or already doing online seminars. Great tips and best practice sharing from seasoned professionals."

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"If you'd like to know how to use webinars to establish your company as a thought leader, listen to this."

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"A comprehensive overview of the topic and entry into this venue. Appreciated the handouts so we didn't have to take notes and could pay attention to the session."

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"Good if you are thinking about, but have not really done a lot of your own research yet. Great info added from the Q&A. Good stats/resources to get started and to get buy-in from the decision-makers(s)."

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"As a newcomer to developing a webinar program for our company, I found this webinar to be very helpful in identifying things I had overlooked."

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