The Art Of Social Media: It's All About The Relationships
- Presenter:
- Charlene Li
- Broadcast:
- Thu., Jul. 16, 2009, 12pm ET (9am PT)
- Length:
- 90 minutes
- Rating:
The excitement around social media often centers on the technologies—Facebook, blogs, Twitter, etc. etc. But this is the wrong approach. The power of social media is that it's about the relationships it builds and supports, not the technologies.
Rather than think about crafting a strategy around social technologies, marketers should be pondering how they can use social technologies to support a customer relationship. Getting started requires courage and is not for the faint of heart. We'll be looking at the art—and the science—of using social media to support very specific and measurable marketing goals.
Presenter
Charlene Li is an influential thought leader and guide on emerging technologies, with a specific focus on social technologies, interactive media, and marketing. She is the co-author of the business best-seller, Groundswell: Winning In A World Transformed By Social Technologies, published by Harvard Business Press in May 2008. Named "One of the Most Influential Women in Technology" by Fast Company magazine, Charlene is the founder of Altimeter Group which provides speaking and consulting services to organizations looking to understand and thrive in a new economy driven by social media tools and techniques. You can also read insights from Charlene on her blog, "The Altimeter."
Charlene is one of the most frequently-quoted industry analysts and has appeared on 60 Minutes, The McNeil NewsHour, ABC News, CNN, and CNBC. She is also frequently quoted by The Wall Street Journal, The New York Times, USA Today, Reuters, and The Associated Press. She is a much-sought after public speaker and has presented frequently at top technology conferences such as Web 2.0 Expo-where she now serves on their Advisory Board, SXSW, and adTech.
Most recently, Charlene was a Vice President and Principal Analyst at Forrester Research. She joined Forrester in 1999, after spending five years in online and newspaper publishing with the San Jose Mercury News and Community Newspaper Company.
She is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.
Who Should Attend?
Product marketing, marketing communication, and marketing strategy professionals who are seeking best practices for using Web 2.0 in their marketing plans.
What Will You Learn?
- Four goals that will help you define your social media strategy.
- How to spot the "revolutionaries" within your organization.
- Specific metrics you can measure (and those you shouldn't).
- Why ALL employees should get involved in social media, not just your marketers.
- Ways to prepare for inevitable failures.
- And more!
Social Media Summer Series
|
This seminar kicks off a series of eight seminars focused on adding Social Media to your marketing mix. PRO members have access to the entire series! |  |
Register Now!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO Membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.
Questions?
- Seminar Help & FAQs
- Call our PRO Hotline: (866) 557-9625
- Contact seminars@marketingprofs.com
- Learn More About Our Seminars
Two Ways To Register
-
Buy the single session!
just $129.00 -
Become a PRO Member!
just $279With PRO Membership you'll gain:
- FREE access to 30+ live PRO seminars over the next year!
- Unlimited access to 250+ on-demand seminars in our library.
- PLUS exclusive PRO reports, discounts on our conferences & MarketingProfs University courses, and more!
Registrants & PRO Members
Sign in to access this session and all materials.
What Members Say About This Webcast
"If you market to or for an organization, this online seminar will help you understand the social media language, plus, you will gain full-time access to others in your field sharing their successes, contemplating similar goals, challenges, etc. Highly targeted and interactive session!"
"Charlene is not only a subject matter expert in the realm of social media, but she explains her points in a way that both novice and seasoned professional can benefit from. Every marketer will learn something new from this online seminar. Don't miss it!"
"Thinking of putting your toe further into SM? Learn how to do it right. Check out this online seminar!"
"I thought it was a great mix of social media overview plus some VERY good examples of real world brands and what they're doing right now to jump into social media. I also think Charlene was realistic in terms of what to expect when trying to start an SM program: fear, failure, executive push-back."
"Very informative - especially for companies who are thinking about how best to implement, maintain, and get the most out of social networking."
