Street Stories: Social Media and the Sales Cycle
- Presenter:
- Chris Brogan
- Broadcast:
- Thu., Aug. 6, 2009, 12pm ET (9am PT)
- Length:
- 90 minutes
- Rating:
Social media tools like blogging, Twitter, and community platforms are all the rage right now, but how do they align with your business goals? If you’re told repeatedly to "join the conversation," how does that convert to actual sales?
You need a new model for aligning social media tools with your sales cycle. Join Chris Brogan from New Marketing Labs for a presentation that covers the landscape, some case studies, and a recommended starting strategy or two for you.
Editor's note: If you replay this broadcast, DON'T miss the Q&A portion! Overwhelming feedback from the audience confirms that Chris provided a huge amount of valuable content in those last 30 minutes.
Presenter
Chris Brogan is a ten year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com, a blog in the top 10 of the Advertising Age Power150, and in the top 100 on Technorati.
Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value.
He recently became president of New Marketing Labs, a social media agency. He runs the Inbound Marketing Summit events with CrossTech Media. Chris frequently speaks at and attends marketing and social media events, sharing his passion for all things social media.
Chris won the Mass High Tech All Stars award for thought leaders for 2008. He has been quoted in the Wall Street Journal, US News & World Report, The Montreal Gazette, Newsweek, and some other places.
Who Should Attend?
Product marketing, marketing communication, and marketing strategy professionals who are seeking best practices for using Web 2.0 in their marketing plans.
What Will You Learn?
- Where social media can add the most value in the sales cycle.
- How you can use social media tools to identify prospects and turn them into leads.
- How companies are leveraging social media as another customer support channel.
- Ways to encourage customers to evangelize your product or brand with social tools.
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What Members Say About This Webcast
"Clearly presented, visually appealing, actionable information with lots of practical examples of what works."
"Here is a good overview with lots of case studies and examples of how social media can impact sales."
"I intend to have our CEO and COO watch specific parts of this so that they 'get' what other companies are doing."
"I think there were some parts during Q&A that were useful, the rest not so much. I enjoy Chris and follow him. Just don't know if this was one of his best efforts."
"Terrific examples! But the connection to sales cycle was a little light until we got to the Q&A. Chris handled the Q&A excellently!"
