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Killer Search Engine Content: Create Web Content to Get on the First Page of Search Results

Presenter:
Gerry McGovern
Moderator:
Roy Young
Broadcast:
Wed., Mar. 23, 2005, 3pm ET (12pm PT)
Length:
90 minutes
Rating:
This online marketing seminar received 5 star(s)

You know that if you're not in the first page of search results, you're in trouble. Basically, when people are searching for your products and services, very few of them will go to the second page of search results. Certainly, if you're not in the first 3-5 pages of results, you might as well not exist.

Search engines fundamentally depend on text content to decide whether to put a page into the first ten results on not. And more and more, search engines depend on the actual content on the page, not the content found in the HTML tags. So, if you get your content right, you're going to do much better with the search engines.

There's a way to write great content that works well for your customer and works well with the search engines. Gerry McGovern will show you how in a clear, concise and compelling manner. Things will be kept simple, and jargon and technical language will be avoided. This virtual seminar is about giving you tips and techniques that you can immediately implement.

A word of caution: There is no magic formula for ranking highly with the search engines. Some search engine consultants may promise you immediate results but you should be very wary of such promises. If it sounds too good, it probably is.

Presenter

Gerry McGovern has spoken in over 30 countries on web content, and has published three books on the subject. Involved with the Web since the early Nineties, Gerry is regarded by many as the leading international expert on helping organizations deliver value with their web content. His clients include HSBC, Novartis, U.S. State Department, Microsoft, and University of California, San Diego.

"Our colleagues at the Environmental Protection Agency were right: hiring Gerry McGovern to teach HUD web managers about web content was one of the best things we ever did!" Candis Harrison, web manager for U.S. Department of Housing and Urban Development (HUD)

"All the feedback I've received for Gerry's workshop has been glowing, and even some of my colleagues who have become somewhat jaded about web-related conferences and workshops came away enthused. You're the best!" Rick VanderKnyff, Manager, staff and student web portal projects, University of California, San Diego

"Gerry delivered a customised workshop to our web team that was enthusiastically received by all in attendance. After only a week we are already seeing benefits and we have now got a better long term picture of how to maximize the success of our site". Mark Baartse, Online Manager, Microsoft Australia

"Gerry has a gift for making the complex simple, the basics fresh, and the important compellingly so. This he accomplished with irrefutable logic, a dollop of wit, and a double serving of passion. The man knows his stuff -- and will make a believer out of you." David Shaw, Asia-Pacific Brand & Communications Manager, HP Services, Hewlett-Packard Company

Who Should Attend?

All B2B and B2C marketers responsible for the performance of the organization's web site.

What Will You Learn?

  • How to write content that works really well with all the major search engines.
  • Why first and foremost you should write for how people search, rather than focusing on writing for search engines themselves - and why this is a critical distinction for long-term success.
  • Why links - both internal and external - are so important for search engines success, and how to maximize your number of links.
  • How to optimize your website design and layout for search engines.
  • What HTML tags are still important to search engines, and what ones they now pretty much ignore.

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