The Anatomy of Buzz: Real Life Marketing Lessons, with Emanuel Rosen

Presenter: Emanuel Rosen
Broadcast on Thursday, November 05, 2009 » Now available on demand!
Duration: 90 minutes
Cost: $129.00

   

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Do you have a great product? Do you provide superb customer experience? Then you are already getting some buzz. But how do you get customers to buzz about your brand even more? How do you encourage more people to talk more often about your product? In this seminar, Emanuel Rosen discusses the main strategies for stimulating talk about your brand.

Drawing on his own experience in high tech as well as on interviews with marketing executives, and on recent research in the field, Rosen discusses the steps companies take to turn satisfied customers into active advocates.

You Will Learn

• Why you need to stimulate buzz even if you have an amazing product
• Ten strategies for stimulating customers to spread the word
• Common misconceptions about word of mouth and social media
• The most important and relevant research in the field.
• Five things you can do today to get started

About The Seminar

If you want to get the public's attention and keep it piqued, we've assembled the experts to show you how. This is the second of six seminars in our Grapevine Marketing Series. Premium Plus members have access to these and all our seminars!

About The Presenter

Emanuel Rosen is the author of the national bestseller "The Anatomy of Buzz" (Doubleday, 2000) and "The Anatomy of Buzz Revisited" (Doubleday, 2009). Prior to writing these books, he was VP of Marketing at Niles Software where he was responsible for launching and marketing the company's flagship product EndNote which spread to a large extent by word of mouth. It was during this time that Rosen became interested in buzz and especially in how it can be accelerated.

He started his career as a copywriter in Israel. For his work in advertising he won the Bronze Lion from the Cannes International Advertising Festival, as well as several national awards including two gold medals. He holds an MBA from the University of San Francisco and lives in Menlo Park, California. The Anatomy of Buzz "has managed to generate quite a bit of buzz itself" as BusinessWeek Online noted. The book hit The Wall Street Journal's business best-seller list and is now available in twelve languages.

What Participants Said

Of the participants who evaluated this seminar, 97% would recommend it to a colleague. Some of their comments:

"The most thought-provoking seminar I've seen yet on the topic of buzz. Emanuel gives clear action points and provides numerous examples that will inspire marketers in any industry to rethink their promotion strategy."

"Highly informative -- it re-energized my creative juices!"

"Well worth the time, very educational, gives you ideas to succeed."

"It was fantastic, very relevant and easy to follow, good content and visual aids and the presenter was informative without talking over my head."

"Great content, great examples, enlightening points."

"Emanuel Rosen's seminar on Buzz will give you ideas for days about developing people-to-people interactions for positive, impactful brand communications."

There were quite a few folks chatting it up on twitter, too!
Want to see all the tweets during this broadcast in one place? Check out that day's conversations with hashtag #grapevine.

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