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Kicking Butt with Twitter: Guy Kawasaki's Marketing Tips and Tools

Presenters:
Guy Kawasaki, Ann Handley
Broadcast:
Thu., Oct. 15, 2009, 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 5 star(s)

Entrepreneur, venture capitalist and author Guy Kawasaki explains how he uses Twitter as a marketing weapon. He'll give you a guided tour of how major brands are using Twitter, as well as his own tricks and tips.

Presenters

Guy Kawasaki is a founding partner and entrepreneur-in-residence at Garage Technology Ventures. He is also the co-founder of Alltop.com, an "online magazine rack" of popular topics on the web. Previously, he was an Apple Fellow at Apple Computer, Inc.

Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. Oh, and he has over 180,000 followers on Twitter!

Ann Handley is Chief Content Officer of MarketingProfs. Ann has over 45,000 Twitter followers and is a sought-after social media maven herself. She'll be moderating Guy's seminar.

Who Should Attend?

Anyone interested in using Twitter for marketing purposes. B2B or B2C, big company or small start-up, you'll get some valuable ideas from Guy.

What Will You Learn?

  • How to amass Twitter followers legitimately
  • How to write interesting tweets that people can't help but spread
  • How to promote your product or service without being spammy
  • What tools Guy uses to maximize his reach on Twitter

Grapevine Marketing Series

This kick-butt online seminar kicks off our series of six seminars on Grapevine Marketing. PRO members have access to the entire series!

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