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Shift Your B2B Marketing into High Gear: Lead Management, Social Media & Integration (FREE)

Presenter:
Roy Young
Broadcast:
Thu., Mar. 25, 2010, 12pm ET (9am PT)
Length:
60 minutes
Rating:
This online marketing seminar received 5 star(s)

Join this FREE online seminar and learn from some of the top speakers presenting at the much-anticipated B2B Forum.

Get expert advice on how to turn more leads into customers. You'll hear about the latest techniques in lead management and how to integrate social media into your marketing programs to strengthen lead generation and develop closer customer relationships. What B2B marketer can afford to miss this?

As part of the presentation, our own Roy Young, President of MarketingProfs, will pick the brains of B2B marketing experts to get a realistic view of what B2B marketers need to do now to drive more sales.

BONUS! At the end of the live broadcast, we're going to randomly choose one lucky viewer to get a free registration to the B2B Forum (a $1,295 value!) You must be present at the end of the seminar to win.

Any MarketingProfs member can attend this presentation! Make sure you're logged in on our site, then click the blue "Get Seminar Materials" button on the right to see instructions for connecting to the live broadcast.

Non-members: You can register for this seminar and participate for FREE, too!

For more information about the B2B Forum click here.

Presenter

Roy Young is President of MarketingProfs and co-author of the pioneering book, Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact (John Wiley & Sons, 2006), which has received praise from leading marketing thought leaders including Philip Kotler, Seth Godin and Jack Trout and leadership guru Warren Bennis.

Roy has worked with numerous marketers from leading companies such as Microsoft, Wells Fargo, and Visa to improve the stature and value of marketing within those firms. He has held high-level marketing and consulting positions at companies such as Time, Inc. and Yankelovich & Partners.

Roy's guests include:

Carlos Hidalgo
President, The Annuitas Group

Carlos Hidalgo helps clients identify more than $300 million of potential revenue by developing and implementing lead management sales and marketing processes. Prior to The Annuitas Group, Carlos was responsible for global SMB marketing at BMC Software. In this role, he was responsible for all aspects of marketing and customer relations for the SMB line of products including creation of strategic messaging, go-to-market strategies, management of all customer communications and demand generation activities. While at BMC, Hidalgo also held the role of managing the direct marketing and marketing best practices & process team at BMC. Carlos has held various positions at McAfee, Staffware, and Bertram, McKee & Associates and was instrumental in delivering strategic marketing, lead management, generation and database development programs for Microsoft, IBM, HP and Avnet.

Kipp Bodnar
Inbound Marketing Manager, HubSpot

Kipp is a member of HubSpot's content marketing team—the group of marketers that uses social media, content and search engine optimization to get HubSpot found by prospective customers. Prior to HubSpot, Kipp was Social Media Marketing Manager at Howard, Merrell & Partners, a full-service marketing communications agency where he worked to develop strategic social media marketing plans for B2B companies.

Joel Book
Director, eMarketing Education, ExactTarget

Joel Book is Director of eMarketing Education for ExactTarget, the world's leading provider of on-demand software for permission-based email, SMS, and voice marketing. With more than 30 years of experience in database marketing, Joel combines proven strategies and tactics for customer development and retention with contemporary one-to-one marketing and social media technology to teach organizations how to attract new customers, aid the customer's decision-making process, and drive repeat purchase. As a consultant, Joel has worked with some of the top B2B and B2C brands in the business including Microsoft, Hasbro, Peterbilt Motors, Agilent Technologies, and Purina. As a speaker and seminar leader, he is engaging and informative, and his presentations are packed with case studies and success stories of how innovative marketers are using technology to drive sales and optimize marketing ROI. When he's not speaking or teaching, Joel shares his thoughts on "the brave new world of one-to-one marketing" in his blog: Email Marketing by the Book.

David B. Thomas
Social Media Manager, SAS

David B. Thomas is Social Media Manager at SAS, the leader in business analytics software and services. He started his career in 1989 as a reporter and photographer for The Chapel Hill (N.C.) News and has since worked in marketing communications and PR for a variety of technology companies and clients. Before coming to SAS in 2007 he worked for Yep Roc Records, directing web and social media marketing. Dave has been active in social media since 1994 when he joined his first Internet forum and began blogging in 2002, writing the daily update for the Iceland Airwaves music festival.

Who Should Attend?

All levels of B2B marketers who want to learn how to improve their lead management process, integrate email with CRM and social media to strengthen customer relationships, use social media to increase lead generation, and develop a corporate social media policy.

What Will You Learn?

  • How to integrate social prospecting into lead generation strategies including webcasts, events and email drip campaigns
  • Ways to use email—in combination with CRM and social media—to acquire, retain, and expand customer relationships
  • How lead nurturing affects the other areas of lead management including lead planning, lead routing, lead qualification and measurement
  • The benefits of having a more formalized set of social media recommendations for employees

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