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Portrait of a Digital Consumer in 2010 (FREE)

Presenter: Bill Tancer, Nadya Kohl
Broadcast on Tuesday, March 23, 2010 Now available on demand!
Duration: 60 minutes
Cost: FREE

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Are you using the right channels to reach your desired target market? Attend this presentation to learn how to capitalize on the latest trends in digital marketing and reach key segments.

Join Experian Marketing Services data experts and you'll hear how today's consumers interact with digital media, which channels they prefer, their demographics and how you can reach them with the right message.

You Will Learn

A quantifiable analysis of digital media channels and how marketers can use data to strategically leverage these channels.
Statistics on the latest emerging digital channels and how to capitalize on important trends.
Insight on the multichannel attitudes and behaviors of consumers today and how to reach key segments through their preferred channels.
Customer data statistics and tips for leveraging high-quality data to see greater gains in the digital marketplace.

About this Seminar

Experian Marketing Services help clients maximize their marketing investments and, through our expertise, target the right strategy and tactics to achieve their objectives. Our insight into clients' business enables them to find new customers, keep their best customers, forecast new markets and locations, and measure marketing effectiveness.

By leveraging our breadth of marketing capabilities, we help clients better understand their customers and prospects, communicate with them as individuals through relevant marketing messages and measure the impact of marketing across your business.

About The Presenter

Bill Tancer is New York Times bestselling author and columnist and the General Manager, Global Research at Hitwise. Bill brings 12+ years of marketing, market research and corporate strategy experience to Hitwise. As the GM for Global Research, Bill leads a team of research analysts in the US, UK, and Australia, providing cutting-edge research and insight into online consumer behavior and the application of online competitive intelligence. Bill is the author of "Click: What Millions of People Are Doing Online and Why it Matters." Additionally, he authors an online column for the Wall Street Journal and previously wrote a weekly online column for TIME magazine. Bill's analysis of the online landscape has also been featured on ABCNews.com and the New York Times Freakonomics Blog.

Nadya Kohl has over 18 years business experience in B2C and B2B strategy, marketing, and business development. In her role as Vice President, Product Management & Marketing in Experian's Digital Advertising Services group, she is responsible for all of Experian's digital advertising products. From product development through the execution of all aspects of go-to-market strategy, she is focused on delivering data and linkage innovation to clients through Experian's portfolio of leading edge targeting products.