Selling Social to the C-Suite
- Brian Solis
- Thu., Jul. 15, 2010, 12pm ET (9am PT)
- 90 minutes
Social Media is leading a revolution in marketing, communication, and service. As champions, we are on the front lines of new media as we work to inspire business leaders to understand this curious and often underestimated medium where brands can not only engage directly with customers, but also shape perception and influence behavior. We are acutely aware of the specific opportunities for our business to earn relevance within these emerging and incredibly powerful mediums. To put it simply, "we get it."
In everything we do, we eventually hit a ceiling as we attempt to win management support and secure necessary resources. And it's up to us to find a way to break through. As champions, we're initially met with various forms of resistance, from skepticism to justification. Everything starts with making the case. It's up to you to answer questions before you're granted the privilege to engage. It's up to you to learn how to package what you know into something that literally motivates executives to buy "in."
This seminar doesn't offer any magic words, stealth ninja moves, or Jedi mind tricks. It does however, provide you with the insight and directives necessary to shift from the role of champion to business strategist and help you set a plan to convey the importance of engaging in social media to senior management.
Ten lucky attendees will win Brian's latest book Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web but you must stay to the very end of the Q&A for a chance to win. If you can't wait that long, buy Engage! on Amazon here.
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Brian has influenced the effects of emerging media in marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is among the world's leading business and marketing online resources.
Who Should Attend?
Champions for social media or anyone who needs support creating and expediting groundswell from the bottom up. And business leaders who believe that new media plays a significant role in the future of their organization but aren't exactly sure how to lead the revolution from the top-down and are looking for insight to lead the way.
What Will You Learn?
- A list of questions you'll need to answer in order to translate information into action
- Knowledge of where and how to look for answers
- How to get buy-in for pilot programs
- Ways to determine costs and resources
- Methods for measuring success
Social Media Summer Series
This is the fifth seminar in the 2nd Annual Social Media Summer Series—eight seminars focused on adding Social Media to your marketing mix. Pro members have access to the entire series!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO Membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.