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B2B Web Power: How to Find, Create and Write the Content You Need, Fast

Presenter: Jonathan Kranz
Broadcast on Thursday, September 15, 2005
Duration: 90 minutes
Cost: $129

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We've all heard the news: Forget flash (or even Flash) -- to attract and hold prospects to your website, you need content that meets the needs, values and expectations of your market. Great content draws visitors, attracts links, and builds your organization’s reputation for service and expertise. In short, content is king.

But where will your content come from? How will you find it? How will you shape it? And how will you write it for maximum impact -- and search engine visibility?

This seminar will show you how. In one convenient, 90-minute crash course, participants will acquire the practical skills they need.

You Will Learn

• The hidden know-how within your organization
• How to solicit cooperation from the crucial product and service people closest to your customers
• To create keyword-saturated web glossaries in just hours
• To develop credible case studies in three easy steps
• The 1, 2, 3 approach to crafting compelling business stories
• The best article format options for your material
• How to pitch your stories to editors, reporters and webmasters
• To craft effective, traffic-building blogs
• How to incorporate keyword strategies into your writing
• How to write each page for increased readability

Who Should Attend

Anyone responsible for writing, editing, managing or supervising web content will benefit immediately from this course.

About The Presenter

Jonathan Kranz is author of Writing Copy for Dummies, a book loaded with fool-proof instructions, practical advice, insider tips and professional secrets! He has written a huge stack of advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. His clients have won a number of honors, including the 2004 New England Direct Marketing Association's Awards for Creative Excellence “Best of Show” gold medal. Among his long list of B2B clients are: American Express, Cisco, Dell Computer, Intuit, Pitney Bowes, NCR, Groove Networks, Verizon and UA Trust. Jonathan has taught writing courses at Harvard University Extension School, Emerson College and Northeastern University.

What Participants Said

Of the participants who evaluated this seminar, 83% would recommend it to a colleague. Some of their comments:

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"This would be good if you're new to copywriting for the web and need some formulas for creating content."

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"The seminar had valuable tips and easy to use formulas for getting your biz points across simply and quickly."

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"I would recommend this seminar if you want to create a web presence that is useful and informative for your clients and prospects as well as to keep them coming back. As a bonus many of the ideas will also increase your search rating if done properly. Your time will be well spent."

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"I got a lot out of this seminar relative to good writing pointers in general and also specific to writing for the Web in a B2B space."

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